Inside B2B Influence Episode 3 - Lee Odden of TopRank Marketing interviews Ursula Ringham, Head of Global Influencer Marketing at SAP.

Discussion topics in this interview include:

  • The key components of influencer marketing operations
  • The importance and application of influencer marketing software
  • An influencer marketing case study featuring an SAP podcast
  • Advice for marketers that want the benefits of influencer engagement but are hesitant to commit
  • What B2B brands can expect if they hire an outside agency to help with influencer marketing
  • What B2B marketers should watch out for when working with influencers and influencer programs
  • Rising influencer stars in the B2B tech space

Get more details on Ursula and the interview at TopRank Blog: Ursula Ringham from SAP on Influencer Marketing Operations

See All 17 Episodes of "Inside B2B Influence"