Inside B2B Influence Episode 2 - Lee Odden of TopRank Marketing interviews Garnor Morantes, Group Marketing Manager at LinkedIn.

Discussion topics in this interview include:

  • What Always-On influencer marketing is and why its valuable for B2B brands
  • The challenges faced by campaign-focused influencer marketing efforts
  • Advice for B2B marketers considering influencer marketing
  • How LinkedIn Marketing and Sales Solutions (clients) has developed an influencer community with an Always-On approach
  • Key statistics from the 2020 State of B2B Influencer Marketing Report
  • How LinkedIn works with influencers to improve customer and prospect experience
  • Whether marketers should pause or proceed with influencer marketing during the pandemic
  • Who some of the rising star B2B marketing and sales influencers we should be paying attention to
  • Predictions on the future of influencer marketing for B2B brands

Get more details on Garnor and the interview at TopRank Blog: Garnor Morantes from LinkedIn on the Power of Always-On Influence

See All 17 Episodes of "Inside B2B Influence"