Inside B2B Influence Episode 1 - Lee Odden of TopRank Marketing interviews Rani Mani, Adobe Head of Employee Advocacy and manager of the B2B Adobe Insider's program.

Discussion topics in this interview include:
- 2020 State of B2B Influencer Marketing Report
- The role of influence across the customer lifecycle
- How influencers bring freshness and creativity to brand content
- The benefits of working with B2B influencers during the pandemic
- How influencers can help humanize B2B brands, including Adobe
- Top challenges working with B2B influencers
- Insights into the B2B Adobe Insiders community
- The future of B2B influencer marketing

Get more details on Rani and the interview at
TopRank Blog: Rani Mani from Adobe on the B2B Influencer Marketing Advantage