NEWS

• Naomi Lewis wrote an article for ‘Look Magazine’
• Here is the new LinkedIn sales tool called elink. It looks expensive but maybe an option to Autopilot if your market is very active on Twitter.
• A LinkedIn success story. A start-up founder get his funding by connecting and building trust with someone in Australia who knew someone who wanted to invest.
• Shocking sexist job ad by a company from Toronto that appeared on LinkedIn.

• Three changes to LinkedIn this week;

  • The main font and colour scheme has reverted to the dull black and grey scheme.
  • You can now embed link to a wider variety of media in LinkedIn published posts
  • Invitation ‘cards’ have been redesigned making it easier to see a customized message.

COMMENTARY

I have found great success with my new VAR system.

V = View a profile (a lot with autopilot)

A = Accept the invitation (assuming they are a prospect)

R = Reply to their invitation

It certainly works well for me, why not give it a try.

QUESTION (From James from the US)

• How does LinkedIn determine someone’s ‘function’ on LinkedIn when there is no field in a profile for this?