Louise and Denise talk to technical writer and editor John Espirian about content marketing, editing and bringing a book to market. Listen To Find Out More About:Content DNA - the book Developing the book's concept: The shape of you Writing the book Tackling the editing process Cover design and branding The benefits of a foreword Content marketing, and why it works Social media focus and email-list building Pricing, marketing and sales Creating an audio book Finding an audience to use as a springboard for business books Building a personal brand that acts as a buffer Targeting clients' problems and offering solutions What is technical writing? Who uses technical writers?

Contacting john EspirianWebsite Content DNA LinkedIn Twitter https://espirian.co.uk/blog/ (Blog)

Editing Bites And Other Resourceshttps://agentquery.com/default.aspx (AgentQuery.com) The Tao of Twitter, by Mark Schaefer KNOWN, by Mark Schaefer http://www.ciep.uk/ (Chartered Institute of Editing and Proofreading (CIEP)) Col Gray, graphic design and brand design: https://pixelsink.com/ (pixels ink); https://www.youtube.com/channel/UCSS0AcHWma26yEobXsOcsig/featured (YouTube)

Ask Us A QuestionThe easiest way to ping us a question is via Facebook Messenger: Visit the podcast's Facebook page and click on the http://bit.ly/EditPodFB (SEND MESSAGE) button. Denise And Louisehttps://my.captivate.fm/bit.ly/CowleEditing (Denise Cowle Editorial Services) https://my.captivate.fm/bit.ly/HarnbyEditing (Louise Harnby | Fiction Editor)

Music Credit‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: http://creativecommons.org/licenses/by/3.0/ (By Attribution 3.0 License).