This week, I'm going to be talking about how to create new content that's suitable for repurposing. When choosing an older piece of content to repurpose, it's fine to start with whatever you've got. But if you are creating content from scratch, you need to think about how you will repurpose that content, right from the get-go rather than as an afterthought.

When you start with repurposing in mind, it's much easier to repurpose your original piece of relevant, high-quality, content to different platforms with different audiences, styles, etc.

Episode Highlights:

  • (01:39) Start with a list-type post
  • (02:11) Use subheadings in your posts
  • (03:20) Decide what you are going to create
  • (04:53) Questions you should ask yourself before you create your piece of content
  • (06:01) Get clear on your content's message
  • (07:14) What problem does this piece of content solve?
  • (09:21) Interweave your content

Listen to Episode 30 here.

About Suzanne:

Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love

Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers

She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.

Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.

Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.

Connect with Suzanne:

www.suzannemountain.com

https://www.facebook.com/groups/BusinessConfidenceCafe

www.Instagram.com/SuzanneMountain