In our 8th episode of Deming Speaks, this 13-minute excerpt from a 1990 presentation by Dr. Deming includes his thoughts on the following topics: 1. Theory of Knowledge 2. Management in any form is prediction 3. Knowledge has temporal spread 4. Information is not knowledge 5. No knowledge without prediction 6. Chanticleer the Rooster 7. Theories of a Flat Earth and Round Earth 8. Theory leads to prediction 9. Any rational plan is prediction 10. A statement devoid of rational prediction conveys no knowledge 11. No true value of any characteristic 12. Get the facts - nonsense! 13. Change the method, get a new number 14. A dictionary contains information, not knowledge