Making good Persona and Personnel Decisions is the #1 Skillset Required To Grow A Business

They are not YOUR agents, they are your business partners 

My job is to hire agents and staff who are smarter than me

An interview process that encourages multiple interviews with the competition

How to build a culture with 95% retention and $17 Million Per Person Productivity 

Treat all agents not as they are, rather as who they are becoming

One of the biggest line item expenses is for culture and retention 

You will keep and get more of what you are grateful for and lose that you are not

Sense of entitlement by team leaders stunts growth