On Today's episode we have the pleasure of speaking with Melssa Cassera. Her business is all about helping business owners get more publicity and more sales. Her forte is showing you how to make pitching the media feel like a guility pleasure. She brings to the table 10 plus years of experience as a PR strategist, Marketing & communications expert. She has worked with 100 of clients getting them featured on the todays show, abc, nbc, fox, fox news as well as glossy magazines like Glamour, Redbook, Forbes, Open to name a few (seriously the list is very long)..

Today we talk about how you can do your own PR on a shoestring budget as well as what to look for when hiring PR help.