The Claw: Recent Episodes
Eric Holtzclaw
Make your business work for you. Get the tips, tools and expert advice you need to grow your business while enjoying the journey.
In this episode of The Claw, Eric Holtzclaw sits down with Poonam Nath, Executive Leader of Product Operations at Fiserv, to explore how product operations drive customer success, accelerate revenue, and reduce friction in a complex fintech landscape. Poonam shares her journey from finance to product strategy, explains the importance of cross-functional collaboration, and unpacks why bundled pricing, onboarding speed, and client experience are key differentiators in today’s payments market. If you’re navigating product development, go-to-market strategy, or global fintech expansion, this conversation delivers clear insights from a leader who’s done it all.
To connect with Poonam, click here: https://www.linkedin.com/in/poonam-nath-l/
To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/
To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
Eric Holtzclaw talks with Karen Chalmers, VP of Marketing & Partnerships at interVal, about the surprising truth behind small business valuation, the $84 trillion wealth transfer, and how interVal is helping advisors and business owners take control of their futures. Learn how AI and storytelling intersect in the financial space—and why you need to know what your business is really worth.
To connect with Karen, click here: https://www.linkedin.com/in/kareneachalmers/?trk=author-info__article-link
To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/
To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
In this episode of The Claw, host Eric Holtzclaw, Chief Strategist at Liger, sits down with Paul Clark—angel investor and co-founder of VentureSouth. Together, they explore how VentureSouth makes startup investing accessible for newcomers and seasoned investors alike, with a special focus on high-growth companies in the Southeastern U.S.
Paul shares his journey from medieval history scholar to investment banker to startup backer, and explains how VentureSouth helps everyday investors support local innovation without going it alone. You’ll hear insights on the rise of alternative investments, the value of investing in your own backyard, and how platforms like VentureSouth and Vicinity Capital are expanding access to early-stage opportunities.
Whether you're startup-curious, investor-curious, or just love a good founder story—this episode dives into the real work (and real reward) behind angel investing in the South.
To connect with Paul, click here: https://www.linkedin.com/in/paulclarkprivateequity/
To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/
To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
In this episode of The Claw, host Eric Holtzclaw talks with Aby Varma, founder of Spark Novus, about helping marketers move beyond AI experimentation and toward strategic adoption. They explore the evolution of AI in marketing, the importance of purpose-driven integration, and how to shift the conversation from tools to transformation.
Aby also shares how Spark Novus is empowering CMOs and marketing teams to implement AI with intention, and how his Marketing AI Pulse community is sparking collaboration across Atlanta and beyond. If you're a marketing leader wondering how to take the next step with AI, this episode offers clarity, direction, and inspiration.
To connect with Aby, click here: https://www.linkedin.com/in/abyvarma/
To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/
To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
In this episode of The Claw, Eric Holtzclaw sits down with Jason Kramer, Founder and CEO of Cultivize, to explore how a better CRM strategy can transform sales and marketing alignment. They discuss common tech gaps, the ROI of follow-up automation, and why most companies are leaving money on the table. Jason shares his journey from graphic designer to CRM expert, offers actionable insights for complex sales cycles, and reveals a tool that helps visualize CRM impact in real dollars. If your leads are vanishing into the "Upside Down," this one’s for you.
To connect with Jason, click here: https://www.linkedin.com/in/jasonleighkramer/
To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/
To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
In this episode of The Claw, Eric Holtzclaw sits down with William King, Co-Founder and CEO of SuperCopy, to talk about one of the biggest pain points in marketing: keeping your brand voice consistent, across every channel, team, and piece of content. In this episode, you'll hear about: - The power of defining brand voice and audience before content ever gets created - Why brand guidelines often fail in execution—and how AI can fix that - How SuperCopy uses data to fuel content that resonates - What it takes to scale marketing operations with confidence in the age of AI Whether you’re a marketing leader looking to tighten up your brand presence or a tech-savvy exec exploring practical uses of AI, this conversation delivers insights with both wit and wisdom. To connect with William, click here: https://www.linkedin.com/in/william-h-king/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg\
In this episode of The Claw, Eric Holtzclaw sits down with Dr. Julian Reed—professor at Furman University and founder of ActivEd—to explore how movement is transforming learning. Julian shares the science behind kinesthetic education, the challenges of scaling an edtech startup, and how Active Ed is helping students nationwide learn through motion. From classroom innovation to state-level contracts, this is a powerful conversation about education, entrepreneurship, and the connection between physical activity and cognitive success. To connect with Julian, click here: https://www.linkedin.com/in/julian-reed-1229b332/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
What really motivates people to take action? Whether it’s improving employee health, increasing workplace safety, or driving engagement in company initiatives, incentives matter. But how do you design rewards that actually work?In this episode of The Claw, Eric Holtzclaw sits down with Don Doster, CEO of Go Pivot, to explore the science behind behavior change, employee engagement, and corporate wellness strategies that drive real results. From gamification and point-based rewards to total well-being programs and global expansion, this conversation covers what’s working now—and what’s coming next.Key Takeaways from This Episode: Why incentives drive engagement—and how Go Pivot applies the same psychology as loyalty programs like Kroger The role of gamification & early wins in making workplace wellness programs successful How corporate wellness has evolved—and why companies must now focus on total well-being (physical, mental, and financial health) The unexpected ways companies use Go Pivot’s platform, from emergency communications to safety initiativesWant to know how to design incentives that actually work? Tune in now for expert insights from Go Pivot’s Don Doster.To connect with Don, click here: https://www.linkedin.com/in/don-doster-b3a4423/To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
In this episode of The Claw, Eric Holtzclaw is joined by Luis Scott, the founder of Eight Figure Firm Consulting. Luis shares his fascinating journey from being a lawyer to creating a consultancy that helps law firms scale to eight-figure revenues. Luis and Eric dive into the complexities of marketing within the legal field, navigating ethical rules that vary by state, and pushing the boundaries when it comes to self-promotion. Luis shares insights from his experience helping law firms expand their reach while adhering to legal regulations, including the unexpected hurdles of building a personal brand as a lawyer. They also talk about the journey of personal and professional growth, the intersection of writing and speaking to build influence, and the surprising success of Luis’s self-published books and viral social media content. Tune in for valuable takeaways on thought leadership, overcoming obstacles, and the power of persistence in business growth!
To connect with Luis, click here: https://www.linkedin.com/in/luisscottjr/
To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/
To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, sits down with Stefanie Beach, Founder and CEO of SMB Media Consulting. Stefanie shares the journey behind building her agency, offering insights into how SMB helps brands achieve revenue goals through digital media strategies. They discuss the challenges of entrepreneurship, evolving client needs, and the importance of flexibility in scaling a business. Stefanie also dives into the rise of sustainable media practices and how they help brands stay true to their core values. She discusses the common fears companies face when transitioning to paid media, how to choose the right partners in an overwhelming landscape, and why understanding audience behavior beyond assumptions is crucial for success. She shares insights on building trust with clients by simplifying complex concepts, avoiding trendy but irrelevant tactics, and focusing on long-term strategy.
To connect with Stefanie, click here: https://www.linkedin.com/in/stefanieg/
To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/
To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, is joined by Greg Brooks, CMO and Partner at SearchTides. Together, they dive into the fast-paced world of marketing, where it's never a "set it and forget it" game. Greg shares his unique background as a professional poker player and how it shaped his approach to marketing strategy. They also discuss the evolving challenges in SEO and how forward-thinking companies like SearchTides stay ahead in an ever-changing marketplace. With humor and insights, Greg and Eric explore what it takes to navigate marketing's future, from algorithm shifts to the importance of balancing short and long-term strategies. They also discuss how to harness time as an asset, invest in high-performing channels, and prepare for a future with more competition enabled by AI.
To connect with Greg, click here: https://www.linkedin.com/in/gregorybbrooks/
To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/
To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
In this episode of The Claw, host Eric Holtzclaw, Chief Strategist at Liger, welcomes Jon MacDonald, CEO and founder of The Good. Jon shares how his unique background in computer science and visual arts helped him bridge the gap between functionality and user experience. He touches on the evolution of digital experiences from the early days of Flash to today’s optimized e-commerce environments, highlighting the importance of usability and consumer-centered design. Eric and Jon emphasize that brands often miss gathering insights on the "why" behind consumer actions. A simple method to gain this understanding is by using user testing techniques, such as having someone navigate a website while articulating their thoughts aloud. By observing real-time feedback, brands can identify areas for improvement and adjust their strategies based on actual user experiences.
To connect with Jon, click here: https://www.linkedin.com/in/jonnymac/
To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/
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In this episode of The Claw, Eric Holtzclaw sits down with Darren Horwitz, founder of TenTen Group, to discuss large-scale global brand transformations. Darren shares insights into how TenTen helps organizations navigate rebranding, offering services around planning, building, and managing the entire process. Darren dives into the five critical pillars to consider when rebranding a company. He also shares insights on the importance of cataloging existing branded materials, considering the timing of a rebrand, and how to involve key stakeholders to ensure the process is smooth and effective. Darren also highlights the importance of testing the brand in real-world environments and aligning the rebranding strategy with business goals to ensure long-term success.
To connect with Darren, click here: https://www.linkedin.com/in/darrenhorwitz/
To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/
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In this episode of The Claw, host Eric Holtzclaw interviews Jim Pietrusznski, CEO of Soulsight, a brand design agency specializing in consumer packaged goods and services. Jim shares insights on how his agency builds and revitalizes brands by connecting human truths with product truths to evoke subconscious emotional responses. He discusses the importance of empathy in brand relationships, the evolution of his career, and the agency's approach to brand innovation, renovation, and activation. Jim also highlights the significance of emotional connections in consumer decisions and how Soulsight’s strategies help brands stay relevant and impactful.
To connect with Jim, click here: https://www.linkedin.com/in/jim-pietruszynski-4a30836/
To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/
To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
In this episode of The Claw Podcast, host Eric Holtzclaw sits down with Steve Gielda, President and Co-Founder of Ignite Selling, to explore the vital relationship between sales and marketing. They discuss strategies for bridging the common gaps between these functions, focusing on aligning efforts to support successful product launches and drive revenue growth. Steve shares actionable insights on identifying key decision-makers, uncovering hidden decision criteria, and communicating the unique value of solutions. This conversation is an essential listen for anyone looking to create a cohesive, revenue-enabled organization!
To connect with Steve, click here: https://www.linkedin.com/in/sgielda/
To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/
To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, is joined by Mike Petchenik, owner and founder of Petchenik Media Group. Together, they dive into the world of media consulting, covering everything from earned media and PR to crisis communications and media training. Whether it's dealing with viral social media posts or internal company issues making headlines, this episode equips you with the tools to handle media interactions confidently and effectively.
Eric and Mike discuss the importance of preparing key messages, handling tricky reporters, and mastering the art of bridging during interviews. Mike shares insights on how to humanize your brand, the significance of practicing public speaking, and the delicate dance of being memorable yet safe.
To connect with Mike, click here: https://www.linkedin.com/in/mike-petchenik-a249b75/
To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/
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In this episode, Eric sits down with John Miller, founder of Scribewise and author of "Playing It Safe Sucks: A Manifesto for Courageous Marketing." John shares his journey from PR to founding a content marketing agency, discusses the evolving landscape of content marketing in the age of AI, and emphasizes the importance of courageous marketing strategies for building brand awareness and trust.
Listen in for insights into the significance of dark social, the misconceptions about SEO, and how businesses can leverage content to connect with their audiences effectively.
Discover how to take your marketing game to the next level with expert tips, real-world examples, and innovative strategies that challenge the status quo!
To connect with John, click here: https://www.linkedin.com/in/johnmillerscribewise/
To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/
To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
In this episode of The Claw, Eric delves into brand strategy with Kate DiLeo, founder of The Brand Trifecta. Kate shares her journey from pursuing a PhD in linguistic anthropology to becoming a successful brand architect. She discusses her innovative Brand Trifecta methodology, focusing on authentic messaging that drives customer conversion.
Join Eric and Kate as they explore the synergy between sales and marketing, the importance of a unified message, and the challenges of maintaining brand consistency. Kate offers practical advice on identifying target audiences, refining messages, and navigating revenue operations.
To connect with Kate, click here: https://www.linkedin.com/in/katedileo/
To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/
To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
In this episode of The Claw, Eric is joined by Max Traylor of MaxTraylor.com. Max delves into his journey from running a traditional marketing agency to becoming a consultant's consultant. Max shares insights on productizing consulting services, emphasizing the importance of focusing on high-ticket, low-volume engagements before scaling to broader models like group workshops or courses. He also discusses the value of specialized knowledge, imposter syndrome, and the balance between personal life and business. Whether you're an executive looking to leverage your expertise or an agency owner seeking a streamlined approach, this episode offers practical advice on maximizing impact and profitability.
To connect with Max, click here: https://www.linkedin.com/in/maxtraylor/
To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/
To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
In this episode of The Claw, host Eric, Chief Strategist at Liger, discusses with guest Anita Toth, also known as the Hidden Revenue Hunter, the importance of relational marketing in B2B contexts. The conversation highlights how C-suite executives and marketing leaders need to understand their customers beyond mere transactions to build lasting relationships. Anita emphasizes that customer relationships are emotional, and maintaining that emotional high is crucial to avoiding buyer’s remorse and potential churn.
To connect with Anita, click here: https://www.linkedin.com/in/anitamtoth/
To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/
To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
In this episode of "The Claw," a marketing-focused podcast for C-suite executives, host Eric Holtzclaw interviews Adam Rubenstein, co-founder and CEO of Traq.ai. The discussion revolves around the challenges and solutions in sales visibility and how AI can transform sales processes. Adam elaborates on Traq.ai's capability to provide detailed insights into sales conversations, enabling sales leaders to strategize more effectively and coach their teams based on real-time data. He highlights the importance of understanding the nuances of sales interactions to improve outcomes and describes the evolution of Traq.ai in integrating machine learning and large language models to better serve sales teams. The conversation touches on the future of AI in sales, emphasizing personalized coaching and efficiency in handling sales data.
To connect with Adam, click here.
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In this episode of The Claw, Eric is joined by Patrick Burns, a prominent figure in the realm of B2B marketing and branding. Patrick, the founder of Patrick Burns Co., shares his journey from entrepreneurship right out of college to establishing a successful marketing agency. Now, at the forefront of his industry, Patrick dives into his approach to leveraging LinkedIn for B2B success, crafting strategies that resonate with C-suite executives, and mastering the art of digital communication.
Eric and Patrick engage in a thought-provoking discussion on the nuances of lead generation, the importance of personal branding within the corporate world, and the future of B2B marketing in a digitally evolving landscape.
To connect with Eric, click HERE
To connect with Patrick, click HERE
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In this episode of The Claw, Eric Holtzclaw is joined by Brady Jensen, CEO of Aggregate Insights. Brady shares his expertise in utilizing primary intelligence to refine go-to-market strategies, highlighting the significance of understanding customer needs for product development and market alignment. With a background that transitions from sales to product marketing, he emphasizes the value of direct customer feedback in crafting and validating market approaches. Join Eric and Brady as they discuss the art of deriving actionable insights from market research, the importance of aligning product features with customer expectations, and the evolving landscape of marketing in the digital age. Discover how Aggregate Insights aids businesses in navigating market complexities and ensuring their offerings resonate with the target audience.
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In this episode of The Claw, Eric is joined by Rachelle Kuramoto, a renowned figure in the realm of content strategy and brand consultancy. With a career spanning over two decades, Rachelle shares her journey from exploring genetics to finding her true calling in the world of storytelling and business. Now overseeing content and brand for BIP Ventures, she delves into her role in shaping the narrative and strategy behind content that not only educates but also connects on a deeper level with audiences across various platforms. Eric and Rachelle engage in a thought-provoking discussion on the evolution of content, the impact of technology on storytelling, and the future of engaging audiences in a digital age. Whether you’re a content creator, a brand strategist, or simply passionate about the power of storytelling, this conversation offers unique insights into creating content that resonates, the intricacies of personalization, and the undeniable value of authenticity in a saturated digital landscape.
To connect with Rachelle, click here: https://www.linkedin.com/in/rachellekuramoto-atlanta/
To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/
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Teresa delves into the transformative power of navigating liminal spaces, emphasizing the critical role of trust, both cognitive and vulnerability-based, in fostering resilient and innovative teams. Drawing from her extensive experience in leadership and strategic development, she outlines how leaders can effectively guide their teams through transitional phases, underscoring the importance of growth, embracing change, and the necessity of embracing conflict as a catalyst for creative solutions. Teresa's insights extend beyond conventional strategies, advocating for a holistic approach that includes understanding the human element, leveraging personal and organizational core values, and the relentless pursuit of aligning actions with the overarching purpose of the organization. Through engaging discussions, Teresa and Eric explore the intricacies of building high-performing teams, the nuances of marketing in times of change, and the significance of creating a culture that not only embraces but seeks out challenges as opportunities for development and innovation.
To connect with Teresa, click HERE.
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In this episode, we take a dive deep into equity crowdfunding and marketing strategies.
Eric sits down with Jason Fishman, the Co-Founder and Chief Executive Officer of the Digital Niche Agency, to talk about his company's niche - marketing targeting of investors for startup seed capital raising.
To connect with Jason, click HERE.
To connect with the show's host - Eric Holtzclaw - click HERE.
To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.
When we're receiving messages, we want simplicity - and yet, when we're on the other side, as the sender, we have a propensity to push over-complicated, redundant, and jargon-laden messages out into the ether.
In this episode, Eric sits down with Ben Guttmann, the Founder of the Digital Natives Group and author of "Simply Put," to talk about why this is and what we as marketers can do to bridge this divide.
To connect with Ben, click HERE.
To connect with the show's host - Eric Holtzclaw - click HERE.
To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.
In relational work, individuals with some sort of public-facing presence are at an advantage because people don't want to buy from a company but from an individual. They're in it to work with you, the expert - not your brand. That's what they're buying into.
In many business-to-business companies, though, it's often a challenge to convince those experts to step forward.
That's where someone like Emma Donovan, Co-Founder and Director of the human-centric brand studio Dapper, comes in.
In this episode, Eric sits down with Emma to talk about the why and how of personal branding.
To connect with Emma, click HERE.
To connect with the show's host - Eric Holtzclaw - click HERE.
To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.
Most organizations, whether they realize it are not, service organizations.
A lot of the work that happens in organizations is separated and spread out across a variety of different nodes so much so that it's easy to lose sight of whether the value to customers and employees is actually being manifested.
In this episode, Eric sits down with Patrick Quattlebaum, the Co-Founder and Chief Executive Officer of service design consultancy Harmonic Design, for a talk about how organizations deliver value, the employee-customer experience continuum, and what a systems-thinking approach can do to help us make sense of it all.
To connect with Patrick, click HERE.
To connect with Eric Holtzclaw, the host of the show, click HERE.
To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.
Doing your research when working in social media can save your brand so much potential trouble. It can get spooky when you make an unforgivable mistake on social media. On this throwback episode of The Claw, our Social Media Coordinator, Stella Huffman chats about social media horror stories that made her cringe.
To connect with Stella Huffman, click HERE.
To connect with Eric Holtzclaw, click HERE.
To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.
In business-solutions markets - your prospects - unfortunately - don't really know what they need when you first start talking with them."
"They might have an idea of what they need," as Jeremy Miner, Founder and Chief Executive Officer of 7th Level, a sales training company, says, "but they understand neither the depth of the problem nor the consequences of what happens if they don't solve it."
In this episode, Eric talks with Jeremy about how to - as a business-solutions vendor - pose more effective questions to prospects, create "internal tension," and - of course - sell more, faster.
To connect with Jeremy, click HERE.
To connect with Eric Holtzclaw, the host of the show, click HERE.
To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.
Earned media, it's a useful thing.
It's easy to see why - "that third-party corroboration, getting media pick-up," as Mickie Kennedy, Founder of eReleases, says, "it's almost like social proof - or maybe even implied endorsement."
"It works like a referral in a way."
Useful - but resource-intensive, slow to build, and inherently unpredictable.
This doesn't, though, mean you shouldn't pursue earned media - but that, as Mickie and Eric discuss, it requires a proper strategy. To connect with Mickie, click HERE.
To connect with Eric, the host of the show, click HERE.
To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.
With business-solutions purchases, "most people don't make immediate decisions."
As Stephanie Nivinskus, Chief Executive Officer of SizzleForce, says "you have to nurture them, love on them - provide reasons for them to do business with you, cultivating trust and consumer confidence."
This sort of thing, though, doesn't happen in today's market, as saturated as it is, without a well-reasoned, strategic approach - and where such an approach starts is with a fleshed out understanding of those you want to reach - your audience.
In this episode, we talk data, customer behavior, the degree to which you have to work at cultivating a relationship with your audience - and the part technology can play in automating segments of the process.
To connect with Stephanie, click HERE.
To connect with Eric, the host of the show, click HERE.
To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.
"We have a certain audience - a group of people we want to get in touch with - but what's a way to do so that feels like a native part of their digital experience?"
As Zacharay Slingsby, Founder of Human Factor Media, sees it, the answer to this question is branded content, "digital video with a narrative structure, the purpose of which isn't to explicitly sell a product, but to entertain an audience."
In this episode, we talk - among other things - the iterative editing process, the preferences of today's consumer, and how to convince your clients of the necessity of content.
To connect with Zachary Slingsby, click HERE.
To connect with Eric Holtzclaw, click HERE.
To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.
Your shareholders now are your employees who share - they are the holder of that story to share."
So says Rhea Allen, President and Chief Executive Officer of Peppershock Media, a full service advertising agency with in-house video production and graphic design, seasoned with digital spice.
Today - we're talking about culture - and how a "happy culture" results in "happy customers."
To connect with Rhea Allen, click HERE.
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To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.
My viewpoint is: obscurity is the fundamental problem. There are thousands - tens of thousands - of people out there we'd be able to help - if only they knew about us."
So says Tom Schwab, Founder and Chief Evangelist of Interview Valet, a concierge-level podcast guest booking service.
That's right - today, we're talking about podcasting on a podcast.
To connect with Tom Schwab, click HERE.
To connect with Eric Holtzclaw, click HERE.
To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.
Today, we're talking with Kyle Painting, Founder of My Influency, about influencer marketing - what it is, its use as a tactic, and his efforts to make it more straightforward and accessible for small and mid-market businesses.
To connect with Kyle Painting, click HERE.
To connect with Eric Holtzclaw, click HERE.
To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click @ligerpartners5472" target="_blank" title="null" rel="noopener">HERE.
Today, we're talking with Jon Morris, who’s built a proprietary, tech-enabled approach for surfacing hidden financial insights and (given his background in digital marketing - he’s the mind behind Rise Interactive) is using it to empower marketing agencies to achieve first-rate financial performance.
To connect with Jon Morris, click HERE.
To connect with Eric Holtzclaw, click HERE.
To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click @ligerpartners5472" target="_blank" title="null" rel="noopener">HERE.
Today, we're talking with Zee Jeremic, Founder and CEO of Mass Engines, about revenue growth, business process optimisations re: marketing and sales, and marketing as a revenue (instead of cost) center.
To connect with Zee Jeremic, click HERE.
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Today, we're talking with Ericka Saurit, Founder at Saurit Creative, about on becoming a "creative renegade," being strategic with your message, and capturing market voice.
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Today, we're talking with one of our most recent additions to the Pride: Evan Johnson, someone who's found himself working in marketing without much of a marketing background.
Evan talks about the work that went into learning the "language of marketing," how his non-marketing background has informed his view of the marketing landscape, and the advice he'd give to someone who's thinking about following the same trajectory as he.
To connect with Evan Johnson, click HERE.
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To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.
On this episode of The Claw, we welcome Jeff Bartsch of Story Greenlight. Story Greenlight unlocks the power of messaging so that people can connect. Jeff defines what a story actually is, how he approaches storytelling for companies, and advice for businessess who are hesitant to tell their story authentically. Listen in on what Jeff has to say!
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To subscribe to our YouTube Channel click @ligerpartners5472" target="_blank" title="null" rel="noopener">HERE
Today, we're talking with Josh Cohen, Director, Digital Marketing at Tarkenton about digital strategy, account-based marketing, and digital and display advertising - something he's forgotten more about than we'll ever manage to learn.
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On today's episode of The Claw, we welcome Adam Forrand, CEO and President of Sandy Springs/Perimeter Chamber of Commerce. A chamber is all about being a liaison and advocate to the business community. Adam chats about the advantages of plugging into your local chamber including building connections, and how you choose which chamber is best for you geographically. Listen in on what Adam has to say!
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On today's episode of The Claw, in a continuation of last week's episode, we welcome back Will Adams of Tarkenton. In part 2 of this podcast Eric and Will discuss navigating the political nature of an organization, and what happens when you "go outside the roadmap". Listen in on what Will has to say!
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On today's episode of The Claw, we welcome Will Adams, President of Tarkenton. Tarkenton helps companies of all stripes get to market quickly and scale. In part one of this two-part episode, Will chats about adapting to change, navigating as an employee in a large organization, and the reward of being a political animal. Listen in on what Will has to say!
To connect with Will click HERE
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On today's episode of The Claw, we welcome the The 'God Mother of Liger', Beth Miller of Executive Velocity. Executive Velocity specializes in leadership development, executive coaching, and succession planning. Beth chats about how the personalities and beliefs of individuals play into communications, how important development is in leadership roles, and discovering your business DNA. Listen in on what Beth has to say!
To connect with Beth click, https://www.linkedin.com/in/betharmknechtmiller/
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On today's episode of The Claw we welcome Aaron Burnett of WheelHouse DMG. WheelHouse DMG is a data-driven performance drives marketing agency. Aaron chats about regulations put in play that all marketers should know about, how he approaches content strategy, and how to remain laser-focused on business value. Listen in on what Aaron has o say!
To connect with Aaron click HERE
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On this episode of The Claw we welcome Camela Thompson, VP of marketing at Calibermind. Calibermind is a B2B customer data platform. Camela talks about adjusting your marketing to the way buyers are shopping, challenges B2B marketers face when adjusting to new industry standards, and the reality of B2B marketing today. Listen in on what Camela has to say!
To connect with Camela click HERE
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"Leadership is the thing that creates culture." People running small and medium-sized businesses are the most impactful entities regarding company culture. On today's episode of The Claw, we welcome Jesan Sorrels of Leadership Toolbox. Leadership Toolbox helps managers and supervisors become better leaders. In this podcast, Jesan talks about how to asses and clearly define your company's culture, and advice on what to do if your company is experiencing mergers and acquisitions. Listen in on Jesan's impactful advice!
Whether you're a small business owner or part of a larger creative agency, financial management is crucial to long-term success. Join us on this episode of The Claw Podcast as we dive into the world of Jody Grunden of Summit Virtual CFO Services and explore the important role that Summit plays in ensuring creative agencies manage their finances to ultimately drive success.
"People's potential for suffering is so grand." On Today's episode of The Claw, we welcome Juliana Marulanda, founder and partner for Scaletime. Scaletime is an organization that helps with consulting, training, and facilitating agency owners to scale. Juliana chats about when business owners should consider scaling, how to adequately do so, and how to attract your dream client. Listen in on what Juliana has to say!
On today's episode of The Claw, we welcome Dedren Snead of Subsume. Subsume's mission is to empower storytellers with technology to make sure underrepresented voices are heard through technology. Dedren and Eric chat about how marketing benefits from new technology, how he goes about cients that are interested in virtual reality and how marketing and virtual realites similarities and differeces. Listen in on what Dedren has to say!
On this episode of The Claw, our very own Cynthia Hayes leads the conversation with Kyle Tothill of eHire. They chat about how marketing can impact employee retention and engagement as well as ensuring your next candidate is a great cultural fit. Listen in on what Kyle has to say! On this episode of The Claw, our very own Cynthia Hayes leads the conversation with Kyle Tothill of eHire. They chat about how marketing can impact employee retention and engagement as well as ensuring your next candidate is a great cultural fit. Listen in on what Kyle has to say!
On this episode of The Claw we welcome back Cynthia Hayes to chat about internal politics including tips and tricks on how to effectively communicate with your marketing team and teach them that marketing is not a dance, it's a destination. Listen in to see what our “In-House Politician” has to share.
On this episode of The Claw we welcome back Cynthia Hayes to chat about internal politics including tips and tricks on how to effectively communicate with your marketing team and teach them that marketing is not a dance, it's a destination. Listen in to see what our “In-House Politician” has to share.
Doing your research when working in social media can save your brand so much potential trouble. It can get spooky when you make an unforgivable mistake on social media. On this episode of The Claw we welcome back our Social Media Coordinator, Stella Huffman back to chat about social media horror stories that made her cringe.
WOW! Whether is creepy crawlers, terrible typography, or Dr. Jekyll and Mr. Hyde, our Creative Director, Sandra Gurley joins us on The Claw! On this very first time, she spills the tea on some examples of design disasters within the industry.
Listen in, on how Sandra explains how the devil lives in the details!
#marketing #podcast #design
There’s no "I" in team, and team members come and go as a company expands but what type of team members are needed internally and where might a company outsource? In this episode of The Claw we welcome Chris LaFay of Classic City Consulting to talk about teams and what you need to do as a marketing executive to resonate best with your tech clients.
Although it's August, we believe that August is the new New Year. Now is the time to think about your content calendar for next year ahead. In this episode of The Claw, Liger Partners director of content, Jackie Chism shares with us why content planning is imperative to creating strategic content that your audience will actually like.
When most audiences are multicultural today, there’s a need for translating your marketing communication into other languages. … and if you want to make sure you don’t offend or annoy your audience, Google translate can’t help you. In this episode of The Claw, Joe Goldstein, Resource Coordinator at TrueLanguage, shares common mistakes and misconceptions when it comes to translation, why businesses need localization and not just translation, and how you can approach the translation process successfully.
Communication is the foundation of all relationships. We’re happy to have Liger’s managing partner Cynthia Hayes back on The Claw to chat. Listen in on Cynthia’s tips on how to communicate in the middle of mergers and acquisitions as well as communicating something new or different from a leadership perspective.
Insurance agencies are in constant competition with each other. Is your insurance agency leveraging its content writing to the best of its ability to stand out? Jackie Chism, director of content at Liger Partners, joins us on The Claw to chat about missed opportunities within insurance content writing.
Why is it important to have social media in today’s climate? Today we’re welcoming new Liger Brejhe’ on The Claw to talk about why refusing to be present on social media can hurt your business.
Today we're breaking down stereotypes with Ashley Hugghins of Urban Trend Studios. Ashley is an Atlanta-based photographer that specializes in Senior Portraits and she is obsessed with making young people, especially girls, feel confident in their skin. Men, this topic is an important one for you as well. Join in the conversation in the comments!! #podcast #atlanta #womeninbusiness
What two questions do you need to ask in your marketing interviews to find the people who will take your marketing to the next level? Today on The Claw, Eric is joined by Fletcher Wimbush, CEO of the Hire Talent to discuss all things hiring and how marketing impacts your hiring.
LinkedIn is a powerful tool that everyone, especially business leaders, need to be utilizing. But what should you be posting on LinkedIn and what needs to be in your profile? Today on the show Liger's Social Media Manager, Stella Huffman is back to discuss all things LinkedIn!
How do you stay ahead of the digital transformation? How does it affect your company and your company's marketing? And how does Salesforce fit into it all? Today on The Claw, Bryan da Frota, COO of ListEngage, joins Eric to discuss all things digital and how to get the most out of your Salesforce investment.
Hiring for sales within your organization is one of the most difficult and important things leaders have to do. Today on the show Eric is joined by Business Leader, Sales and Leadership Expert, Executive Advisor, Speaker & Strategist, Jane Gentry to discuss building trust in your company's leadership and how to hire and retain top sales talent.
It can be a challenge to keep up with your audience's changing behaviors, but it is certainly not impossible! Today on the The Claw Eric is joined by Liger's Director of Client Success, Vanessa Martinez to discuss how you can better understand where your target market is and what they need.
Are your sales and marketing teams working together to help you achieve your business goals? Today on The Claw, Eric sits down with Todd Callen, VP of Sales at Acsellerate Sales Advisors to discuss the functions of each department and how they can compliment each other.
The season of love is upon us, but is your brand sharing the love online? Liger’s Social Media Manager and holiday fanatic, Stella Huffman is in the studio with tips for how your brand can engage with customers and receive the love you deserve.
This week on The Claw Podcast, Eric is joined by Jencap’s Kathryn Smith. As the Managing Director of Marketing, Kathryn has overseen more than 12 mergers, acquisitions, and rebrands in 2021. After rising to the 4th largest insurance wholesaler in the country in less than 6 years of existence, Jencap is a brand with a story to tell. Listen in as Kathryn discusses what it takes to unify a large group of specialized businesses all under one brand umbrella.
One of the most important aspects of business is understanding who you are trying to reach. When trying to reach your audience, whether through advertising, campaigns, or surveys, it’s important to consider their perspectives and experiences. On this week’s episode, UX Researcher & Liger, Jojo Bowling is here to discuss what information you may be missing about your customers. From bias to focus groups to question types, JoJo and Eric cover all of the hot-button topics.Listen in to learn how you can understand and reach your audience.
Aside from the day to day decisions that come with running a business, business owners must also think about the strategic planning that impacts the long term success of the company. One consideration they often overlook is succession planning.As a CEO, director, or manager, you should be replaceable in your organization. This week on The Claw Podcast Beth Miller of Executive Velocity joins Eric to discuss how your organization can plan for the future.Listen in for tips on how to foster development for your senior leaders to expand their roles and success.
The holidays provide so many opportunities for your company to engage with your customers in a unique way. This week on The Claw Podcast, Liger's resident social media expert Stella Huffman is back in the studio to give you your holiday guide to social media so you can make your brand shine this season.Want to know how to finish 2021 strong and create momentum for the new year? Listen to Stella’s full interview here.
Are you struggling to attract quality talent like many other companies in 2021? It's certainly an employee's market but that doesn't mean you need to get a ping pong table and have beer on tap to attract your desired candidates. This week the OG of Opportunity Courtney Psinas joins The Claw Podcast to tell you how to actually attract your next new hire. Listen in for Courtney's tip on what NOT to do when you are hiring.
On our final Halloween edition of The Claw, Eric is joined by Liger's Video Production Manager, Ingrid Schmidt to discuss all of the deadly video mistakes that will kill your career and how to avoid them. #video #marketing #LigerPartners
Pursuing new leads is essential, but are you putting in the effort to retain your loyal customers? Today on The Claw, Eric sits down with Liger's own Director of Client Success, Cynthia Hayes to discuss why retention and acquisition should both be apart of your marketing strategy.
Is your copy so spooky it's scaring away potential customers? Today on The Claw, Eric is joined by Liger's Director of Content, Jackie Chism, to discuss how to draw people in with your words.
Join Eric for this spooky Halloween episode of The Claw! Today he's sitting down with fellow Ligers, Stella Huffman and Maddie Hayes to discuss the do's and don'ts of social media.
On this episode of The Claw, Eric is LIVE at DIG SOUTH talking to Ernest Eich of Shandoka Electric Motorcycles.
Today on The Claw, Eric is joined by Justin Newell. Justin is the COO of AI workforce management solution, Inform Software. On this episode, Justin discusses the digital shift in supply chain management, return on optimization (ROO), and why and how to incorporate your Marketing in decisions beyond sales and marketing. Listen in to learn about the AI projects Justin is working on with Delta and other logistic companies.
How can advertisers move their buyers along the customer journey? Andrew Fischer of Choozle joins Eric on the podcast to discuss display advertising and how to optimize it in your marketing.
Today on The Claw Podcast Eric is joined by Quinetha Frasier. Quinetha is a promoter, connector, and the Founder of of Southern Equity Collective. On this episode she talks about diversity equity and inclusion as it relates to your business and how to embed these concepts into your marketing.Listen in to learn what the most dangerous type of leader is.
When you look ahead to the future, do you know what the strongest indicator of where we are headed as a culture is? It's not academia or Wall Street. It's not politics. Research has actually found politics is the LAST indicator. Turns out arts and entertainment is what leads and creates our culture. This week on The Claw Podcast, Bryan Coley, Chief Creative Officer of Reel Experiences, joins Eric to talk about how you can use Netflix to strategize your next move as business leaders and as as marketers.
On this episode of The Claw, Eric is joined by Crispin Cruz. Crispin is a seasoned sales expert and the founder and CEO of Sales Arbiter.Sales and marketing are often listed together but really are not the same. Crispin joins the podcast today to talk about aligning your sales and marketing teams and the 7 parts of the sales process. Tune in and find out where you can support and augment your sales team.
The office is coming back but will it ever be the same again? Today on The Claw, Chris Bisceglie, VP of Marketing at Atlanta Office Interiors, joins Eric to discuss upcoming office trends, why your office reflects your brand and impacts your bottom line, and how to create a space that tells your story. Listen in to hear how the Liger Lair was designed and then register for our Open House to come see the space in person: https://1l.ink/2T42LG8.
A few weeks ago Fela Smith joined The Claw to teach us that the biggest marketing mistake executives make when it comes to creating marketing messages is talking to the wrong audience. This week on The Claw, Jackie Chism, Lead Writer of Liger Partners joins Eric to teach you how to use persona data and research to write messages that convert. Listen in for one simple tip to transform the effectiveness of your copy.
We've all heard "buy low, sell high." You've probably even practiced this philosophy. This week on The Claw Podcast, Dakota Ward joins Eric to discuss the one time that phrase must be reversed if you want to win big. Listen in to find out what Executives need to understand before they pull the trigger on their next marketing spend.
Are you spending your marketing budget in the most effective and efficient way? Often overlooked, research is such an important component when you are launching a product or creating messaging to promote your product or company. To have the right message that hits the right customer results in a much greater ROI from your marketing strategy. Tune in to find out the marketing mistake most marketers make when they develop their marketing plans.
Content marketing is an essential part of your strategy. Tune in to this episode of The Claw to find out more!
Local business owners are so busy in the day-to-day of their business operations that marketing is overlooked and often feels overwhelming. Yet marketing for small businesses has only become more important in 2021 to let customers know they exist. This week on The Claw Podcast, Courtney Psinas joins host Eric Holtzclaw to show us why marketing doesn't have to be overwhelming and it certainly doesn't need to be costly for small businesses. Listen in for tips you can implement today to attract customers and keep them coming through the doors.
On this week's episode of The Claw, Eric is joined by Founder of Consciously Funded, Lavonya Jones. Listen to this conversation as Lavonya gives listeners 3 tips to find investors who are invested in your company with more than just finances and tells why that is important.
Today on The Claw, Eric is joined by Craig Slike, Director of Creative Services at Liger, to discuss the ROI of creativity. Today's discussion centers around how executives can navigate creative strategy for their companies when they may not have a creative bone in their body. Tune in to learn his tips and secrets to a successful campaign.
Okay fine! Metrics do matter but not the metrics you are using. Learning where to look to determine where to spend your next marketing dollar is going to be key to a successful strategy. This week's episode focus is all about the marketing you ask for vs the marketing you need. Nobody wants to waste money, so listen in for your next marketing move.
"We may not have been the best startup that day, but we were the most prepared. They knew I didn't come to play." Ashlee Ammons joins Whitney on the podcast to share how she and her mom, fellow business partner, Kerry Schrader became two of the first black women to raise $1 million in a pitch competition for their company, Mixtroz.
Kristin Andree, Chief Strategist with Andree Consulting Group, joins the Canned Heat podcast to share personal branding tips for women in business. Plus, we discuss the launch of her upcoming StrongHER Together Community Groups and how to push past the limits we set for ourselves.
The right tactics, added together, create a successful strategy. On this edition of the Canned Heat Podcast, Mark McKenzie, co-owner (with his brothers!) of Docqmax Digital Printing joins Liger Partners Managing Partner, Whitney Mendoza to talk print marketing to accompany your trade show and other growth initiatives.
On this episode of the #CannedHeat Podcast, Founder & CEO of DeVil-Tech, Edward DeVilliers, joins Liger Partners' Doji Master (aka Chief Strategist) Eric Holtzclaw to talk about working with the government as a small business. #UnleashTheBeast
Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com
Everyone is always told "You need to be on social media," but no one knows what they are supposed to do with it once they're on it. It turns out it's actually much simpler to create quality content than you might think. Liger Partners' Doji Master (aka Chief Strategist) Eric Holtzclaw and Nunchuck Master (aka Managing Partner) Whitney Mendoza are back on this episode of Canned Heat to discuss creating content and being strategic with it.
Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com
Nadine Mullings, Liger Partners Project Manager, joins Doji Master (aka Chief Strategist) Eric Holtzclaw again to discuss operations: creating a plan and executing it.
Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com
On this episode of the Canned Heat Podcast, Liger Partners' Doji Master (aka Chief Strategist) Eric Holtzclaw and Nunchuck Master (aka Managing Partner) Whitney Mendoza sit down and discuss how to move fast when you're big. #UnleashTheBeast
Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com
On this episode of Canned Heat, Nadine Mullings, Project Manager with Liger Partners, joins Doji Master (aka Chief Strategist) Eric Holtzclaw, to discuss email marketing and how it's very much alive. #UnleashTheBeast
Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com
Joining in on the fun, Cynthia Hayes, Public Relations Project Manager for Liger Partners, demonstrates her mad skills in earned media and public relations in her conversation with Doji Master (aka Chief Strategist) Eric Holtzclaw. #UnleashTheBeast
Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com
"All business is local in some aspect." - David Ciancio
On this episode of Canned Heat, Eric V. Holtzclaw sits down with SEO Wizard David "Rev" Ciancio as he shares his location based marketing and search engine optimization magic tips. #UnleashTheBeast
Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com
Be a Task Master, Not a Task Asker. - Eric V. Holtzclaw
Co-Founder of LigerPartners and Nunchuck Master Whitney Mendoza joins me on the #CannedHeat Podcast to talk with me about building your team and having strong operations.
Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com
Transformers: Catering to the Buyer Experience
The journey from awareness to purchase is changing. Customers want to experience your product for themselves on their own schedule, not just read about it on your website. Chief Revenue Officer of The Crucible Group Mike Ladd joins this edition of Canned Heat to share how Omedym makes it happen for their clients through video and understanding buyer intent.
Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com
Insta Heat: Liger Partners' Doji Master (aka Chief Strategist) Eric Holtzclaw and Nunchuck Master (aka Managing Partner) Whitney Mendoza dish on how hashtags, ads and social media exposure drum up more cheese for your quesadilla.
Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com
Marketing and sales; separate parts working hand-in-hand. So how do you know when to hire a salesperson?
How do you track real ROI (not just vanity link clicks and calls)? Mike Ladd, Owner of The Crucible Group joins Liger Partners Dojo Master and Chief Strategist, Eric V. Holtzclaw to share his insights on this edition of the Canned Heat Podcast.
Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com
Marcus Lemonis vs Gary Vaynerchuk: Liger Partners' Doji Master (aka Chief Strategist) Eric Holtzclaw and Nunchuck Master (aka Managing Partner) Whitney Mendoza talk marketing influencers on tonight's podcast, diving into what makes them successful, how they approach marketing, business and more on the Canned Heat Podcast.
Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com
On this episode of the Canned Heat Podcast, Liger Partners' Doji Master (aka Chief Strategist) Eric Holtzclaw and Nunchuck Master (aka Managing Partner) Whitney Mendoza discuss how brands inspire us, how they utilize and strategize every single piece of content to get our attention. #UnleashTheBeast
Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com
On this episode of Canned Heat, Liger Partners' Doji Master (aka Chief Strategist) Eric Holtzclaw and Nunchuck Master (aka Managing Partner) Whitney Mendoza walk you through each step of a rebrand. We know a thing or two, because we've seen a thing or two!
Are you ready to unleash the marketing machine? Connect with your new besties at LigerPartners.com
Are you ready to #UnleashTheBeast? On this episode of Canned Heat, Liger Partners' Doji Master (aka Chief Strategist) Eric Holtzclaw and Nunchuck Master (aka Managing Partner) Whitney Mendoza discuss when it's time to rebrand and all the various steps it requires.
Are you ready to unleash the marketing machine?
Connect with your new besties at LigerPartners.com
In today's world, we have services like Amazon that deliver food, clothes and other items direct to our doorstep. For Certified Nurse Midwife Carson Ragan, she asks, "why can't getting quality healthcare be the same way?" Thus, she started 2me Healthcare! On this edition of the #BYBB Podcast, she shares about their first branch of services under OB2me, providing concierge prenatal care to women in their home or office. Listen in to hear how Carson is on the move to disrupt the healthcare market!
Marketing is more than a tweet or a website! On this BYBB Podcast, Lucy Kairalla, CEO and Marketing Strategist of Plain Language Marketing dives deep into the many facets of marketing including metrics tracking, sales and her top automation platform picks.
Steve Preda is Owner of EntrepCoach and a licensed implementer of the Entrepreneurial Operating System. On this edition of the BYBB Podcast, he shares insights for becoming a better leader and scaling a business utilizing the EOS Process.
"If we're gonna change the world, we need the chance to be heard and be known." Kim Carpenter, Founder of World Changing Women and Host of Stronger Together: A World Changing Women Event joins the BYBB Show to share how to build a powerful and purposeful business while growing and maintaining connection with your tribe.
Kristin Andree, Strategist and Founder of Andree Consulting Group joins me on this edition of the #BYBB Podcast to share insights for strategizing your own business success. We talk about how not every deal is a good deal, magnify vs rectify entrepreneurship, how to discover your strengths, finding the right advisor and more.
Not all translation services are created equal! TrueLanguage CEO Uli Dendy joins the podcast to share why you need to trust your professional documents and projects to certified translators. Maintaining the culture and accurate translations can spell success for growing your business abroad.
The age of the "silent" founder is over. Consumers want to know the "who" behind the brand.Deb Beroset,Moxie Creative and Consulting CEO and Influence Stylist, joins me on the podcast to share how "hidden gems" can become trusted, influential authorities and gain more visibility.
From tech to food to consumer products, The Honeypot Company COO John Davidson joins me to discuss strategic selling tips and impact of the gigeconomy on marketing.
Sean Flood created a way for people to get to where they needed to be, without having to purchase a car. He started Gotcha as a way to help improve people’s lives and help with all their mobility problems in a sustainable way. In this edition of the BYBB Podcast, he shares how he disrupted the market and successfully grew his business.
Katie Mallett had worked both in the corporate world and nonprofit sector, but each job only left her feeling unfulfilled... like something was missing. In 2018, she founded Make + Do, a community platform designed to connect others around a common activity. In this episode, she shares how she took those steps to build her own business.
“The most successful company will be the one that invests in others.” Frank Cottle, Founder and CEO of the Alliance Group of Companies joins the podcast to talk customer relations, the gig economy and traits of successful entrepreneurs.
Author and serial entrepreneur, Darrah Brustein returns to share about her upcoming virtual summit featuring 45 speakers (including Deepak Chopra, Kat Cole and Jen Sincero) and 20 hours of content. We discuss what inspired this event along with tips for work/life balance and following your own rules as an entrepreneur.
"Practice makes perfect and the first thing to practice is your pitch.” Wise words from guest, Lori Manns, Speaker, Author and Business Strategist who believes if you understand the ins and outs of your product/service, the only question you’ll hear is, “Where do I sign?”. On this episode, she shares her top tips for building brand awareness and increasing your bottom line.
As entrepreneurs, we like to do everything our way but that can cause some hangups when it comes to scaling your business. In this podcast, Kelly Azevedo, Founder of She’s Got Systems shares how to determine where you need to implement systems and first steps to getting more organized.
The relationship between sales and marketing can get confusing. Call for Content Chief Interviewer and Strategist, Michael Greenberg joins the podcast to explain four key areas where B2B’s make mistakes when it comes to content marketing. We discuss helpful tips for your website, creating content, email marketing, increasing conversions and more.
CBD is projected to be a billion dollar business. Therapeutic Treats is already building a brand for themselves in the space! On this edition of the podcast, co-founder Sam Uddin shares the challenges of being both in the CBD and food industries, planning to scale (without failing!) and creating awareness around a product many still consider controversial.
We’re taking it back to basics on this edition of the #BYBB Podcast! Do you need a business partner? What’s an Operating Agreement? How do you win your first customers? We’re covering it all.
As fabulous as the 80s hair band was, I’m talking with Matt Brill and Ryan Claterbaugh, Co-Founders of Mr. Mister Mosquito Control on this edition of the #BYBB Show! With a clear brand and abounding five-star reviews, Matt and Ryan share tips for getting a new business off the ground and establishing a strong customer base.
From phone interviews to who makes the hiring decision, crafting an effective sales team is a challenge for most businesses. But it doesn’t stop there. The development process continues long after each selection is made. Here on the BYBB Podcast, Jane Gentry, Principal at Jane Gentry and Company, shares insights on what to look for and how to manage the best sales team.
Speaker, Consultant and Author, Wendy Ellin credits much of her success to tried and true systems. In this podcast, Wendy walks us through some of the modules in her book and details steps we can take to declutter our e-clutter and be more productive.
TrackMaven CEO, Allen Gannet believes marketing is both an art and a science. On this podcast, he joins me to discuss where the two points meet in his new book, THE CREATIVE CURVE. We dive into startup advice, big data, recruiting and the benefits of healthy conflict.
Disrupt or be disrupted! John Buzzell, President of You Are Here joins me on this edition of the BYBB podcast with insights on how the changing world of tech can help your business grow and save you money! Take a “test drive” with AR/VR and listen in as John shares insights.
Live from DIG SOUTH in Charleston, SC, I talk with RadTab Co-Founder and CMO, Nathan Adamson about the hardest part of your bar experience: closing the tab! Nathan shares their early startup struggles from getting into POS systems and gaining bar owner trust to tragically losing one of their co-founders.
The Rule of 3 is essential when it comes to successfully growing and scaling your business. But how do you go about creating those processes in an effective way your entire team will follow? I talk with Brillar Media Co-Founder and Social Media Strategist, Whitney Mendoza as she shares lessons learned during their time of explosive growth.
From Amazon to Freelance. Freee Up CMO, Connor Gillivan joins the podcast to talk bootstrapping a business in the crowded market of freelance servicing. How does Freee Up stand out from the rest and best manage client/freelancer relationships? Listen in as Connor shares insights!
“We remove insurance from outpatient healthcare.” Will Hall, CEO of HIPnation joins the podcast to share how this startup is changing the healthcare industry. Take a listen to hear why this impacts physicians, individuals and your small business!
When is it time for a pivot? How do you know? This week, we’re getting an update on VPN.com from CEO, Michael Gargiulo. He shares why they purchased the domain (one of the largest domain transactions of 2017), current trends and how they plan to dominate the VPN market.
It takes courage to build a business; it takes courage to stand up for what you believe in. And, it takes courage to shift everything you’ve learned and enter into a new market. Courageous and Sock Problems Founder, Ryan Berman has done it all and he shares how on this edition of the BYBB Show! We talk B2B vs B2C, designing products, following dreams and more.
After she and her husband sold their previous company, Melissa Music decided it was time to open her dream bookshop (The Story Shop!). And while she understood the business side of things, Melissa had to learn the operational processes of running a bookstore. In this episode of the podcast, Melissa shares HER story, how she turns books into real life experiences for children and how she attracts visitors from all over the US.
According to Business Ventures Corp/Profitability Revolution Paradigm, Founder and CEO Ruth King, business owners are just too trusting. After helping her clients through countless horror stories of lost money, she authored THE UGLY TRUTH ABOUT CASH. On this edition of the #BYBB podcast, we’re discussing this ugly truth and how you as an owner can protect your profits!
Believe it or not, being an entrepreneur wasn’t always the coolest! Even today, the road can be lonely; good team members can be hard to find and investments can be hard to get. On this edition of the podcast, I’m talking with entrepreneur and investor, Cade Joiner as he shares insights and quotes, inspiring you to keep forging ahead!
While she didn’t previously have a background in design or product development, Allison Santini does have a marketing background which she put to good use for launching MyPhonePouch! The rest? She did herself (built her own prototype) or she found and connected with the right partners (all pouches are manufactured locally in Atlanta). On this episode of the podcast, Allison shares how she did it and what’s planned for the future!
He’s started and exited 5 companies. Now, Edward Sullivan is Founder and CEO of Trust Exchange. In this episode of the podcast, we focus on product development, or as Edward calls it, customer development. After all, it’s the customer who will purchase and utilize your product! Edward shares how to keep checks and balances to make sure you’re building a product they will enjoy using.
Nick Jordan doesn’t have a background in tech, but he does know how to talk value. In this edition of the BYBB podcast, Nick shares how he got into the tech space and became CEO of Smashing Boxes, a design and technology firm. We also talk growth strategies, client relationships and doing business in the South!
For entrepreneur, Sam Staley, solving problems is just something he loves to do! Sam saw a need to digitize auctions for organizations looking to raise money and Bidr was born. In this podcast from The Harbor Entrepreneur Center in Charleston, South Carolina, Sam shares his story along with some insight for budding startups.
Venues are looking for talent and musicians are searching for places to play, but connecting the two isn’t easy! CMO, Will Bragunier joins me at The Harbor Entrepreneur Center in Charleston, South Carolina to share about their startup, JYVE, the challenges of growing a business and taking over a market.
“If you are a city government and care about being accessible to everyone, apps aren't going to cut it for you.” Bratton Riley, Co-Founder and CEO of Citibot joins me at The Harbor Entrepreneur Center in Charleston, South Carolina to share how their system better connects citizens to their local government via text message and social media messenger apps!
Deciphering ratings can be hard to do and still leaves you with so many options! Co-Founder and CEO, Andy Seavers joins me in Charleston, South Carolina at The Harbor Entrepreneur Center to share how their app, TASTE, curates a list of unbiased, local favorites. Restaurant reviews, social media and AI all come into play for this tech startup of The South!
Some are afraid of failure, others are afraid of success. In this episode, I’m joined by Whitney Mendoza and Natalie Fitzgibbons of Brillar Media. We discuss four telltale signs you are sabotaging your own success and what to do before it impacts you and your business.
Success, goodness… both have different definitions for different entrepreneurs. But Choose Goodness Founder, Tommy Breedlove says we can be happy and make money at the same time. On this week’s podcast, Tommy has tips for the stressed out business owner and shares his inspiring story to gear us up for dominating the new year!
Got a team member who’s crushing their goals and want to promote them to team leader? Such a move takes more than reaching goals… it takes preparation and the right mindset! Amy Balog, Founder and Principal of ConnextionPoint joins me on the podcast to walk us through the difference of managing people vs leading them.
The road of entrepreneurship can be quite lonely. But Stefanie Diaz, Founder of WOE (Women Only Entrepreneurs) understands the importance of support along the journey and built a community surrounding other female founders along the same path. In this podcast, I talk with Stefanie about her new, events-based venture, geared towards encouraging women and helping them to find and embrace new opportunities!
Setting up an online shopping cart and attracting customers is more than link embeds. Flugel Consulting’s Gray Anderson joins me for the podcast in Charleston and covers some mistakes you could be making in your own e-commerce business. Along the way, we also talk about how Gray and business partner, Taylor took Flugel from side hustle to full time firm.
In the third edition of our #BYBB in Charleston series, PowerHouse Tech Founder and CEO, Carolyn Finch joins Eric to discuss the diversity issue currently experienced in the tech space. Carolyn details a new type of pipeline, bringing in individuals from different backgrounds and experiences to create “rockstar developers” and lasting tech talent for local companies and how businesses can cultivate a culture of diversity in their own offices.
Charleston. Atlanta. Nashville. These cities of the South are certainly no “Silicon Valley 2.0” nor should they aspire to be. Each location, both North and South, offers different benefits depending on the startup. But one question Harbor Entrepreneur Center Founder, John Osborne says all startups need to answer is: Does the market care as much about your product or service as you do? During this live show from Charleston, South Carolina, Eric and John discuss the benefits of life in the South and what startups need to do to attract investors.
We’re kicking off our #BYBB Charleston series with Reverb Charleston Owner and Director, Ashley Bell! Listen as Ashley shares the inspiration behind opening her unique yoga studio along with the challenges she overcame to do so, including finding the perfect space, managing funding and more.
Team and focus. Micah Laughlin, CEO of CanvasIT knows how important these two key elements are to growth and success in business. On this episode of BYBB, Micah shares how knowing when to pivot, when to say ‘no’ and an emphasis on work/life balance for employees helps make them a top-notch outsourced IT firm.
When Andrea Young started creating special recipes for her g-tube reliant son, she never knew she would be helping millions of other parents. With help and encouragement from family and friends, Andrea decided to release her recipes and embark on a journey many doctors told her she wouldn’t be able to do. In this episode, Andrea walks us through the book design and release process!
We live in an on-demand world. When it comes to searching for a new home, the real estate industry can seem far behind. Broker, Mike Jackson realized a gap from interest to answer and decided to enhance the connection between buyer and agent, connecting the two via instant chat. In this episode, Mike explains the how and why behind HomeChatr.
Name, manufacturing, research. All these steps and more often comprise a new product launch. Julie Stein, CEO and Founder of DermaHealth Science joins Eric on the podcast to share her journey of pivoting careers, following her passion, and the trail and error process of creating the right formula.
“The biggest misconception about entrepreneurship is that it’s going to be easy.” Allyson Scrutchens, Founder and President at FORWARD Planning joins Eric on the podcast to talk entrepreneurship, particularly the discipline and follow through side and reminds us that, without execution there is no business.
$16 billion dollars worth of credit card points go unredeemed each year. But, what if you could use those points for good? That’s the question Charity Charge Founder and CEO, Stephen Garten answered! In this episode, Stephen shares how the credit card works - allowing users to give back to nonprofits of their choice - how the philanthropic industry is changing, and a few tips on marketing!
Does your social media look like 2017 but your website is stuck in 1995? This and other marketing mistakes could be cutting into your growth goals. In this episode, Host and Laddering Works founder, Eric Holtzclaw and Brillar Media Social Media Strategist, Whitney Mendoza share pitfalls to look out for and discuss what’s trending in marketing so you can prepare your brand for the coming year.
For starters, “investing” on the West Coast is different than on the East Coast. Angles look for different things; startups have different numbers to prove. But all go through the due diligence process. In this episode of #BYBB, Berry Etra, President of Keiretsu Forum in Atlanta explains this process and provides tips for entrepreneurs seeking to standout and make it to the next round!