Entrepreneurs and salespeople -- this week's episode is one to help you improve your sales outreach. We're talking about email sequences with Shawn Finder, CEO of Autoklose.

Listen in to hear Shawn discuss . . .

• The difference between a marketing email nurture campaign and a sales email sequence
• Why you shouldn't waste the beginning of an email talking about yourself (hint: it has to do with how people read emails now on their phones)
• The do's and don'ts for email subject lines
• His thoughts on email personalization and customization
• His take on the ideal number of touches per sequence
• Using humor in the "kiss off" email
• Persistence and getting a returned email
• How video can improve your email outreach
• The importance of social selling in your sale cadence
• Tips on avoiding the spam filter
• Calendly and the use of scheduling technology
• A funny story about a 0% click-through rate
• What he'd do as his dream job
• A final tips for selling

If you'd like to get in touch with Shawn, you can reach him as follows:

Email: shawn@autoclose.com

LinkedIn: https://www.linkedin.com/in/shawnfinder/

Twitter::@autoklose

Instagram: @sfinds

Website: www.autoklose.com

B2B Sales Handbook: https://autoklose.com/books/b2bsales

673 Years of Sales Excellence Book: https://autoklose.com/books/salesleaders

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The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!

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