In this episode, I talk about Brainstormong. I cover some of the reasons why people seem to have a grudge against it, and I'll give you an alternative way tio create great ideas.

You can leave me a comment on the main podcast page:

http://youremakingme.com/episode47

Items mentioned in the podcast: Walt Disney Method

Raiders of the Lost Ark Session

The Conflict Study - This links to the actual paper. It's dry reading, but describes exactly what happened during the study.

The New Yorker Article - An article that got tons of press. It based it's opinion on the French / US "Conflict" study.

Victims of Groupthink - Amazon Link. You'll need to follow the used books link to get a decent price.