This week we're joined by the previous Chief Data Officer of Jaguar Land Rover, Benny Benford, to find some clarity around data. Benny gives us the rundown on: 

• The challenges of being a CDO
• How he really wishes tech marketing and sales would approach a CDO
• The importance of democratising data across your business
• Where CMOs should start the get the most out of their data 

Tune in now!