Winning Digital Customers: The Antidote to Irrelevance

We could call it customer experience. Or we could call it love.

How should our customer-centricity change when we want to win digital customers?

In this episode, I interview Howard Tiersky , CEO at FROM, The Digital Transformation Agency and author of Winning Digital Customers , about emphasizing customer experience during digital transformation.

Howard and I also talked about:

  • What the three key elements of customer experience are
  • Why you need an ambitious vision for digital transformation
  • How to love your customers — and earn their love
  • What the role of values are in digital branding
  • How to temper the pace of change with customer-centricity

Check out these resources we mentioned:

  • Howard Tiersky on LinkedIn
  • Winning Digital Customers
  • FROM, The Digital Transformation Agency
  • Tony Robbins
  • Bulk Reef Supply

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