Product-led growth is a great strategy… for about 5% of B2B companies. The other 95% should adopt customer-led growth.

In this episode, I speak with two-time Customer Experience Podcast guest Chris Hicken , Co-Founder and CEO at ‘nuffsaid , about the three elements of customer-led growth and their reliance on superior CX

Chris talked with me about:

• What three things customer-led growth companies do

• Which of the four types of data to prioritize and why

• How the philosophy of customer-led growth originated

• What influence video has in creating value for customers

• How to start collecting data on customer value

Check out these resources we mentioned during the podcast:

• ‘nuffsaid Magazine

• Chris Hicken on LinkedIn

• The Rule of 40

• Dave Garr on LinkedIn

• Darrell Benatar on LinkedIn

• Gong.io

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