Features are commodities, but feelings are differentiators. Customer experience is the last meaningful differentiator left to us — and we have to navigate it, for the most part, digitally and emotionally.

I’m Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show. In this episode, I ask you three questions about how you choose companies and how your feelings about companies affect your decisions.

Ready to hear the questions? Here we go:

• How do you make the decision about which company to choose?
• How do we create feelings about our company?
• How do we create trust and confidence in a digital world?
• I also mention a takeaway, a solution, and a qualifier.

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