The word “disruption” can make us feel irritation or even angst. What we need is to recognize that disruption on an industry scale means changing how we operate to create better experiences for our customers.

In this episode, I interview Michelle Lisowski, Global Director, B2B Marketing at Uber, about how she's leading a well-known B2C brand into better B2B customer experience.

Join us as we discuss:

• What Michelle means when she says CX is everything
• How Uber for Business is redefining transportation
• Why disruption should be recognized as serving customers
• How Michelle manages multiple lines of business with trust in people
• When customer-centricity became a practice for Michelle

Check out these resources we mentioned:

• Uber for Business
• Michelle Lisowski on LinkedIn
• Patagonia
• American Express
• Target

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