People are coming to your website because they actually want to evaluate you. Who you are online is something that absolutely impacts your business — whether positively or negatively, depending on how you’ve scaled.

In this episode, I interview Nicholas Holland, General Manager and Vice President of Marketing Hub at HubSpot, about marketing considerations for improving website experiences.

Nicholas talked with me about:

• Why websites are so crucially undervalued right now

• The metrics that matter in on-site experiences

• What’s ahead for marketers in 2021

• Free vs. freemium at HubSpot and beyond

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