Web 2.0 has leveled the playing field for many organizations.  It is no longer about the size of your marketing budget, or how many impressions you can generate.  It is about how intelligent and innovative you can be in adopting emerging online technologies like blogs, forums, optimized press releases and social networks.  By concentrating on the activities that build inbound links, drive website traffic and convert visitors into leads, your organization can grow smarter and faster than the competition.  Paul Roetzer, PR 20/20