Have you ever thought about starting a Kickstarter campaign? Do you wonder how some people seem to have cracked the code on crowdfunding? If so, we’ve got an fantastic episode for you.

Jeff Sheldon set a goal to raise $18,000 and ended up with over $430K in pre-orders. In this episode, he unpacks the details of his recent blowout Kickstarter campaign. Jeff shares what it takes to hit a crowdfunding home run and how to avoid some unexpected consequences of Kickstarter success. Enjoy!

Episode Highlights: * Talking the talk: The Kickstarter Process 5:40 * What set Gather apart from others on Kickstarter? 6:27 * Building Mass Effect: How to tease your product on Instagram 9:51 * Off to the Races: The first day of the Kickstarter campaign 11:30 * Discovering Super Backers and their value on Kickstarter 14:06 * The Facebook ROAS of Super Backers 15:50 * How much time was spent just on your Kickstarter video? 17:04 * The Future of UgMonk 19:59 * What they don’t tell you: The downsides of running a Kickstarter campaign 22:56 * Recovering funds: Where did all the backers go? 24:52 * Where is Gather now in the production cycle?: 27:15 * Productivity hacks: What Jeff uses to stay on task 29:03

Links and Resources: * Dropbox paper * Help Scout * www.Ugmonk.com * Facebook - UgMonk * Twitter - UgMonk * Instagram - UgMonk * Jeff (at) UgMonk.com