This week on Art of the Kickstart, we spoke with Jeff Sheldon of Ugmonk, creator of Gather, a minimal, modular desk organizer. Tune in to learn more about how he funded in just 47 minutes and what he did leading up to his Kickstarter campaign for it to become such a success. Gather: The minimal, modular organizer that cuts clutter
Key Crowdfunding Takeaways
Why it’s important to have a loyal, captive audience well in advance of launching a Kickstarter project How to let your product evolve to create something your audience will love How to decide if Kickstarter is the right approach for your product How to manage backer feedback on Kickstarter How to get the #1 spot on Product Hunt What to know about industrial design when designing a product for Kickstarter Why your Kickstarter video needs to be good
Links
Gather on Kickstarter Ugmonk.com/gather Essentialism: The Disciplined Pursuit of Less by Greg McKeown The Purple Cow by Seth Godin
Connect with Ugmonk
@ugmonk on Instagram @ugmonk on Twitter Ugmonk on Facebook
Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off!
Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript View this episode's transcript
Roy Morejon:
Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped start ups raise over $100 million for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your start up to the next level with crowdfunding.
Art of the Kickstart is honored to be sponsored by Backer Kit and the Gadget Flow. Backer Kit makes software that crowdfunding project creators use to survey backers, organize data and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyers’ guide for luxury gadgets and creative gifts. Now, let’s get on with the show.
Welcome to another edition of Art of the Kickstart. Today I am joined with Jeff Sheldon of Ugmonk. Jeff, thank you so much for joining us on the show today.
Jeff Sheldon:
Sure. Thanks for having me on.
Roy Morejon:
So Jeff, you have created a product called Gather, the minimal modular organizer that cuts clutter. Please tell our audience all about your awesome product and the backstory on creating this killer product.
Jeff Sheldon:
Yeah. Well, it’s been a long process to get to this point, but the response to the Kickstarter so far has been blowing all my expectations away. Gather is basically a desk organizer that’s completely customizable and made from premium materials, something that actually looks nice when its sitting on your desk as opposed to being an eyesore or being some cheap kind of office organizer. And I designed it for myself through … over the course of the last three years, kind of on and off working on prototypes and refining it and getting to the point where it’s finally ready for production. Then, when I launched it, there was obviously my audience and then a lot of people outside of even the Ugmonk audience that are backing it and enjoyi...