If your uncle invented the waterbed, you’ve probably already got an advantage over other entrepreneurs. For this episode of the podcast, we spoke with Todd Youngblood, creator of Kryo, an entirely new sleep technology, about launching a new product on Indiegogo. Kryo Sleep Performance System Key Crowdfunding Takeaways
How to balance the inventor’s dilemma when creating a new product How to know when it’s time to launch your Indiegogo project Why it’s important to understand your target audience before launching a product geared toward them How to engage the community built around your product How do deliver your crowdfunded product to backers on time Why it’s important to have a clear supply chain in place before launching a product
Links
Kryo on Indiegogo https://www.chilitechnology.com/ The ONE Thing by Gary Keller
Connect with Kryo
Kryo Sleep Performance System on Facebook @sleepkryo on Twitter
Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Transcript View this episode's transcript
Roy Morejon:
Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Command Partners, the top, full-service crowdfunding marketing agency in the world. We have helped raise over $70 million for our clients since 2010. Each week I’ll interview a crowdfunding success story and inspirational entrepreneur or a business expert in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. To learn more, visit TheGadgetFlow.com. Now let’s get on with the show.
Welcome to another edition of Art of the Kickstart. Today I am joined by Todd Youngblood. Todd, thank you so much for joining us.
Todd Youngblood:
Thanks Roy, thanks for the opportunity.
Roy Morejon:
All right, so Todd, you launched a project on Indiegogo a while ago called Kryo for sleep performance. Please, tell our audience what the product is all about.
Todd Youngblood:
We’re super excited about Kryo. After quite a few years in the sleep technology space, we have an opportunity to bring the most advanced sleep technology product to market. It’s a product that optimizes sleep quality by modulating the sleep temperature, and in simple terms means we help you sleep cooler and sleeping cooler helps you sleep better.
Roy Morejon:
Impressive, so you mentioned that this product has been in the works for years and years. Tell us the back story.
Todd Youngblood:
Well this product in particular has been in development for about 2 and a half years. The underlying market knowledge and technology, understanding really goes back almost about 11 years. It all has to do with the technology we’re leveraging using thermoelectrics to heat or cool water. We circulate that water in a mattress pad that’s on top of the mattress. That’s the technology that’s been utilized in a predecessor product called the ChiliPad. What we’re doing now is we’re taking that technology and building into a product that’s part of a IoT, internet of things, and making a smart product that sits on a WiFi platform that integrates with sleep tracking devices.
Roy Morejon:
Impressive. We’ve had great success with the campaign so far, well over 6 figures with a few weeks left in the campaign. How long have you spent in terms of developing Kryo itself as a system, and talk about the surprises that you’ve met along the way?