Recently we spoke with Derek O’Sullivan, creator of the Crua Hybrid, to hear about what he’s learned from running two Kickstarter campaigns. Tune in to learn more about why Kickstarter is the perfect platform for launching new products, how to use feedback to build the perfect product and how to find backers for your Kickstarter project. Four Outdoor Essentials in One Tent / Hammock - Crua Hybrid

Key Crowdfunding Takeaways

Why Kickstarter is ideal for launching a product What types of market feedback to get before launching on Kickstarter How you can learn from other Kickstarter projects before launching your own How to work with backers of a previous Kickstarter campaign to create a new product The true power of social media for a Kickstarter campaign Why you need to understand the Kickstarter demographic

Links

Crua Hybrid on Kickstarter https://cruaoutdoors.com/ Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance

Connect with Crua

@thermotents on Twitter Thermo Tents on Facebook Thermo Tents on Pinterest

Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Transcript View this episode's transcript

Roy:

Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, president of Command Partners, the top full-service crowdfunding marketing agency in the world. We have helped raise over $70 million for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by the Gadget Flow, a product discovery platform that helps you discover, save and buy awesome products. The Gadget Flow is the ultimate buyers’ guide for cool luxury gadgets and creative gifts. To learn more, visit thegadgetflow.com. Let’s get on with the show.

Welcome to another edition of Art of the Kickstart. Today I’m joined by Derek O’Sullivan. Derek, thank you for joining us.

Derek:

No problem, Roy, thanks for having me.

Roy:

Derek, you’ve launched your second campaign, the Crua hybrid tent hammock. Talk to us about the product.

Derek:

It’s basically a hybrid as the name suggests. It’s a tent, a hammock, a sleeping bag, and an insulated mattress all-in-one so it’s an all-in-one camping product really and you can also join two together so there’s a connectable element or feature to it so you can use it singularly or you can use it joined together with one or more other tents. It’s pretty novel and pretty unique and it’s been received pretty well so far thankfully.

Roy:

Absolutely, you’re on your way. Well over a quarter of a million. Pretty close, couple weeks left to go. This is your second campaign with Kickstarter. You launched one last year I believe back in March, another tent product. Tell us about the process of launching the first one and what you’ve learned from it for this campaign.

Derek:

I suppose when we launched the first one, it was very much an end to the unknown. It was suggested to us by a colleague or a friend really. It was suggested as being a good way to bring your product to market and to gain the validation from the market for your product and it’s probably one of the few areas where us product people have an advantage over the high tech or software startups at this world where crowdfunding certainly is geared much more towards … It’s product-centric as you know. It was suggested to me and we went about it. We launched the campaign. We did some pre-launch work but certainly not nearly enough as it transpi...