On this episode Frontier FM, it’s the greatest crossover event since the Jetsons met the Flintstones! Dan Sonners of the Dynamic Nonprofits w/ Dan Podcast is on the show to discuss all things list rentals and direct mail marketing. The two dive into how list brokerage works, the rise of email marketing, reaching Gen X, and great questions from the Frontier team.

You will want to hear this episode if you are interested in... * Getting to know Dan Sonners and his marketing journey [0:45] * Dan and Ben’s perspective on the rise of email marketing in the fundraising world [5:30] * What in the world are list rentals and multi-buyers? [18:37] * Dan’s thoughts on the Gen X Factor, their value as donors, and marketing best practice to reach them [28:28] * Dan’s biggest piece of advice for fundraisers [37:32] * Managing the expectations of small charities around acquisition [39:44] * The rental list recommendation process and the value of a list broker [45:32] * Ethics in rental lists and fundraising marketing [51:43]

Resources & People Mentioned * Email Frontier FM YOUR fundraising questions at junkmail@frontier.io! * DNP Groundbreakers: Justin McCord, VP SMarketing @ RKD Group & Host of Groupthinkers Podcast Dynamic Nonprofits w/ Dan * Conrad Direct

Connect with Dan Sonners * Follow Dan on LinkedIn * Check out Dan’s podcast!

Connect With Frontier * Follow Benjamin Johnson on LinkedIn * Follow Matt Hussey on LinkedIn * Follow Megan McCaffery on LinkedIn * Website: https://Frontier.io * Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/