Neuro Web Design: What Makes Them Click?

The O.G. digital fundraiser, Tim Kachuriak, joins Ben for a multi-faceted conversation on all things digital marketing. The two discuss how Tim built his company NextAfter from the ground up, the fallout from Apple’s security update, and what’s next for marketers exploring the digital frontier. This is a can’t miss episode filled with sage wisdom and insight from a pioneer of fundraising!

You will want to hear this episode if you are interested in... * The NextAfter journey [1:06] * What does having a “digital first” agency mean? [8:39] * Managing relationships between clients and other agencies [10:29] * How Tim is still exploring the digital frontier 20 years later [13:06] * The role behavioral science plays in digital marketing [16:32] * How legacy giving impacts digital marketing [18:31] * The iOS security update fallout for marketers [20:55] * The cost and logistics of donor acquisition [23:58] * Unleashing the most generous generation in the history of the world [29:48]

Resources & People Mentioned * Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io! * Nonprofit Innovation & Optimization Summit * Neuro Web Design: What Makes Them Click? (Book)

Connect with Tim Kachuriak * Connect with Tim on LinkedIn * Follow Tim on Twitter * Follow NextAfter on Twitter * Visit the NextAfter website

Connect With Frontier * https://Frontier.io * Frontier on Facebook: https://www.facebook.com/frontiermarketingco/ * Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/