Key Insights

• Word of mouth marketing has the highest conversion rate
• 2.1 billion product recommendations are made each day on social networks
• Influencer job split into the content creator and the content validator

Key Moments in the Podcast

[00:05] About Melanie

[03:27] The process of creating something new

[06:33] Financing for Melanie’s idea

[14:10] Blockchain and tokenizing the platform

[16:16] The token generation event

[20:24] Importance of staging a product

[21:22] The problem the protocol solves

[24:07] Content marketing

[30:10] Honesty and authenticity

[33:10] Influencers

[35:39] What brings Melanie to the UAE

[42:05] Fostering a network

Quotes

“It’s a marathon, not a sprint.”

“You can be a creator, validator or user on the platform.”

“The influencer is a job split into two. One is the content creator influencer and one is the content validator influencer. Both will be equally important.”

“When you’re creating a protocol, you are in constant fundraising.”

Follow

Website: Womprotocal.io

LinkedIn: Melanie Mohr

Twitter: @MohrWom