In this episode, we speak to Bryan Phelps, the founder and CEO of Big Leap
Big Leap is a specialized SEO agency that Bryan founded in 2008.
This is what we cover:
What is SEO?
The 3 buckets of SEO
It's all about user experience
SEO is like exercise
The business case for SEO
Building brand equity in the long term
Who should and shouldn’t focus on SEO?
Structured content in search results
What is the right time to invest in SEO?
Using SEO for research
How should SEO be managed in a marketing organization?
What is the one thing every marketing team should do with SEO?
Benchmarking your search experience vs. your competitors
Helpful links:
Bryan Phelps
Big Leap
Plannuh website
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