Welcome to another episode of B2B Marketing & More with Pam.

My guest today is Matt Brodie from Brodie Agency, a digital marketer, and he does all paid advertising. In 2020 he decided to branch out on his own, and that’s when he started his agency.

Today we talk about paid media, and what does it take to run successful Facebook ads.

In this episode: * What are the most common misconceptions about Facebook ads and paid ads in general? * How can businesses, including small businesses, achieve their goals with paid Facebook ads? * How can marketers leverage different optimizing objectives to run Facebook ads? * What makes running successful Facebook ads difficult? * What is the proper approach to Facebook ads, and what is the hidden reality businesses should pay attention to? * How can businesses and marketing departments use Facebook ads to perform research and testing? * What is the role of the copy and design in terms of running successful Facebook ads? * What are the benefits of hiring a professional to do paid ads? * How important is the budget size for successful Facebook ads, and how should businesses advertise on a small or limited budget? * What is the optimal time for running a Facebook ad? * How can Facebook ads be used for sales, and how for awareness campaigns? * How can marketers learn about pay media, and where should they start their journey?

Quotes from the episode: “If you’re not selling something in demand, no ad will magically make it work if people don’t want what you have to sell. People have to want what you have to offer.”

“It’s not necessarily so much that you require a large budget as you require the acquisition of data. There is a correlation inherently with that, between how much budget you need versus time. If you’re working with a small budget, it’s going to take longer to build data, and then it’s going to take you longer to optimize.”

If you want to chat, reach out to any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.