This is the second episode in the Designing a Strategic Website Series and today we’re talking about designing a strategic home page. I’m sharing how design home pages that get visitors to take the next step on your website.
Topics Discussed:
- The purpose of your home page
- What visitors need to see on your website to keep coming back
- Strategically directing potential clients to the next step
Action Steps:
- Add a headshot of you to your home page if you don’t have one
- Check your copy to make sure it’s clear what services or products you offer
- Make sure you have a call-to-action supporting your big goal