I’ve got a TON of things to cover this episode, from self diagnosing your product suite as a hot mess or thriving to offer organization to offer pricing and more.

I’m sure many of you are freaking out by some of the terms I used because you have NO idea what that means- and that’s OKAY. I remember when I started my online business and I used to hear terms like systems, funnels, and optimization.

But don’t worry, I’m going to simplify and walk you through.

First I want to go over some basic vocabulary here. For starters, a product suite is multiple offers or products from one vendor. So all of my offers from low ticket to high ticket are my product suite.

Let’s also break down low ticket and high ticket offers. That simply means low-value low -price offer and high-value high-price value. I’m going to break down the price ranges for that at the end so you guys can take notes and keep as a guide when building out your product suite.

OKAY, we’re going to do a little self-diagnosing game. The web-md of business mess ups.

I’m going to mention a list of 10 symptoms, and if you check off 3 or more, your product suite is officially a hot, HOT mess.

Okay, let's go through the list:

• Are you energetically drained from your offers?
• Are your offers organized throughout the year, or are you confused on what you should be focused on selling?
• Can your offer easily upsell itself? Meaning if someone goes to invest in one offer, they can easily see the value in the next offer and will other go for the higher value offer, or already have that offer in mind for their next purchase.
• Does each offer sell the next offer passively? Rather than you manually having to promote and sell each individual offer?
• Do you have offers for each stage of your client’s journey?
• Are all of your offers basically the same? Or do you have clear differences that speak to your specific client’s stage?
• Do you have one offer that takes all of your time and energy?
• Do you have to launch or promote your offer in order for it to have any sales?
• Is no one grabbing your offer? Your DMs are just dead.

I could honestly list a few more, but these are the top focuses I wanted to bring up.

You start to have the imposter syndrome, you think you need MORE offers, you think you need to change the branding, the marketing, ect.

Now, if you want to have a sustainable business and make sustainable sales, you need to have offers that can grow with you and SELL themselves while delivering amazing value.

It’s beyond just making the sale, it’s the deliverables inside, the entire client experience from discovering you- to buying from you- to working with you- and finally if your client retention is amazing then they will re-sign with you.

IF you checked 3 or more, I’m sorry but your product suite is a hawt mess. LUCKILY, this can be treated and there is in fact a cure.

I want to paint the picture of a thriving product suite, so you can really visualize the impact your offers should have:

• Number one: you have a range of low ticket, and high ticket offers. This way you are accessible for all budget ranges. I often see people disregard low or medium ticket, but the reality is that some clients literally CANNOT afford high ticket at this stage and that doesn’t mean they aren’t ready to work hard and invest in what they are able to.
• Secondly, having offers that directly offer value to each stage of your client’s journey. This way you offer value from beginning to end, and your client feels seen and heard by you through it all.
• Your client should always have another offer to go to once they are done working with you to continue their journey, typically it will end with your highest support offer possible (1:1 for example, or a high level mastermind)
• You have a low ticket offer that is passive, and will funnel into your next offers. This is giving you constant income and warming up a client to buy the next offer passively behind the scenes.
• You have one signature offer that is other evergreen (meaning it is always running, there is no open and close), or you launch it every few months and this is your main source of income and you spend most time on

For me, I have my signature mastermind Luxe Legacy, that is 5 months long. I spend the most time on this offer because it is high level, I provide 1:1 support to my clients and I am always updating the resources inside.

When you have a thriving product suite, you can plan your income and launches/ client capacity for the entire year. You are able to have control over your energy, and make room to take more clients as you feel/ plan for growth when you’re ready.

This is YOU having control over your business vs your business controlling YOU.

I mentioned low ticket, medium ticket, and high ticket offers. I want to go through a quick breakdown of examples and the price range typically that you will see for online service providers.

Please note that this is a very very broad example, this totally depends on the service provider, the type of service, the type of business, the deliverables and value ect.

BUT this is a great range to have at the back of your knowledge

Starting at low ticket, this is including anything free to under $300. Some examples are any freebies to generate leads or build your email, small courses, e-books, templates, ect. These are AMAZING for quick action content, and getting your leads onto other platforms. You want to make these impactful and short enough to leave them craving more.

Medium ticket offers are between $300 and $800. These are great evergreen options. Many service providers will have a group program that has a facebook group, there is no 1:1 access, it solves 1-3 main problems. These are great for niche specific offers because with the strong messaging it’s a quick no brainer sale to solve a main problem. These are the BEST to upsell to your high ticket offers, or even offer an add-on VIP option to gain extra support or features.

Finally we have our high ticket offers that are over $800.

These are typically your signature offer, as I mentioned my high level mastermind Luxe Legacy is the prime example of this.

These are giving that VIP experience and offering high level support.

When you’re planning your direction for the next 6-12 months I love to reverse engineer and start with my capacity for my high ticket offers, then work my way down.

Knowing this information now, I hope you guys have some clarity about what your product suite SHOULD be like, and know that again if your product suite is a hawt mess right now there is a way to turn it into your dream product suite.

READ THE SHOW NOTES:

Episode 03. Is your product suite a hot mess?

Resources: See our mastermind to sustainably scale your business > Luxe Legacy Mastermind

Have a coffee with me! Message me on Instagram