In today's episode, I'm chatting with Samantha Pregenzer, a blogger and professional organizer in San Francisco, CA. She is a NAPO member, DIYer, and the writer behind the Simply Organized blog. Helping people get organized is her passion - but the blog and thriving Instagram community are the heart of her business. Today, we are digging a little deeper into how her business got started, and how she grew her Instagram following to where it is today!

(00:00) – Introduction to this episode
(00:55) – Introduction to Samantha Pregenzer
(02:05) – Why Samantha started her blog before Instagram
(05:13) – How Samantha plans out her Instagram content
(08:46) – How to get the best lighting in your Instagram photos
(11:09) – How many clients Samantha gets from her Instagram
(12:23) – What other opportunities have come to Samantha
(15:02) – Where the majority of her traffic comes from
(21:38) – How Samantha prices her services
(33:19) – What Samantha makes working for The Container Store
(34:19) – The down-low of liability insurance
(37:50) – The secrets around NAPO’s pricing suggestions
(40:12) – How Samantha handles clients red flag clients
(41:53) – Samantha’s #1 tip for organizers just starting out
(48:08) – Samantha’s take on organizing virtually with Evernote
(50:47) – Samantha’s first organizing job
(52:10) – Episode Wrap-Up

The rest of the show notes can be found at proorganizerstudio.com/blog/instagram