Just as design encompasses more than paint colors and flooring, data encompasses more than simply doing the math. Both data and design function best when paired together, as Rhys MacPherson, Senior Associate with MSR Design, explains. 

Approaching a design project through a data-driven lens allows Rhys to balance the art and science of design, enabling clients to make informed decisions backed by data, throughout the design process.  

In episode 11 of our In Practice series, Heather sits down with Rhys to discuss his data-driven approach to design. They discuss affordable housing, specifically the Via Sol project which emphasizes sustainability and community spaces for families.