Well, I just got my #HouseCall wristband in the mail from Cedar Hill HS RB coach, Zach Kelley. A simple gesture that explains a lot about the man. You see Coach Kelley doesn’t really know me apart from us following each other on twitter and the 30 minute chalk talk episode we recorded. In doing research on coach, I learned a couple things. Relationships and branding is important. Coach has sent out hundreds of bands at no cost to coaches across the country and I can only say it is because relationships and branding matter.