So often we think in our business that in order to do better, we have to do more. We have to offer more. Part of that is the expert's curse, especially if we're in the knowledge business like coaches, consultants, et cetera.

We tend to think 'I've repeated this same answer over and over again. My audience is sick of it. My clients are sick of it. Everyone is sick of hearing just these simple, same three things that I say over and over again. I need to add more to it.'

ut that's not what's going to make your business better. It's not what's gonna get your clients better results. Instead, if you want to do better, you need to do less. Enjoy the episode.

"Make your business simple. Have one way to get clients, have one way to bring in revenue, have one thing that you fix."

— Jos Willard

This week on Profit for Coaches:

• Surprising ways doing less in your business can really be more.
• How well-meaning complexity can threaten your success.
• A simple strategy that can make your business unbreakable.
• The FREE profitable practice scorecard!

Our Favorite Quotes:

• "When the economy gets tight, pressure is applied. Things that are more complicated, break sooner, they break faster, they break more often, they break in more places, and they break more catastrophically."— Jos Willard