Want to be a guest on my podcast? Or appear on other podcasts? If you are a coach or expert trying to establish yourself as a category authority, you will often be told to guest on other peoples’ podcasts. As we have covered before, marketing doesn’t get you clients, but there are times when it’s appropriate to do guest appearances. How do you make sure you show up in the right place? How do you speak to the right podcast audience?

Today, I explore why self-promotion is necessary for finding new clients and identify the three different types of self-promotion. I explain why guesting on podcasts covers all three of these marketing strategies and is an effective method of finding your target audience. I also share what you need to consider when choosing podcast guest appearances and reveal the best approach to getting a guest spot on a show.

“You want to look at building your audience, getting in front of more people, getting in front of other peoples’ audiences. Yes, guesting on somebody else's podcast is a great way to go.” - Jos Willard

This week on Profit for Coaches:

• Why self-promotion is a necessary part of client acquisition
• Three self-promotion marketing strategies
• Questions you need to ask to identify the best podcasts to guest on
• The best way to approach a podcast host for a guest spot
• The FREE eBook you can access today!

Our Favorite Quotes:

• “There are other things that you can do to help with the promotion part; you don’t want to do those things until after you have built up your foundation .” - Jos Willard
• “You do the work for them and show up in a targeted manner, in a way that offers them value and offers value to their listeners.” - Jos Willard
• “Only show up on the podcasts that speak to the people that you are meant to serve.”

Helping Coaches Increase Profits

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