Finding THE target market is often the emphasis for building a successful practice. It is crucial to find the right niche or the ideal audience, but a common mistake people make is jumping from one target market to another. To get yourself started, you simply need to find A target, not THE target market.

Today, I explore why finding a narrow market is vital when starting and the ideal amount of time to test a new niche market for your business. I identify the ideal time to expand into other markets without abandoning your current one. I also share how to determine when to change your audience and a plan to choose and test a new market for your practice in 2022.

“Have you been slogging it out in a target market that hasn’t been great for you without sitting down and measuring and seeing why?”- Jos Willard

This week on Profit for Coaches:

• Why finding a narrow target market is essential when starting a practice
• The ideal length of time to test and measure a niche market
• Recognizing the time to change your audience
• A plan for choosing and measuring a target market for your practice in 2022
• The FREE eBook you can access today!

Resources Mentioned:

• Heroic Public Speaking

Our Favorite Quotes:

• “When you are super broad, it’s really hard to look like a category authority.” - Jos Willard
• “With a narrower target market, it’s easier to figure out what went wrong, or what’s going right.” - Jos Willard
• “You can add a new target market without abandoning the market you have already built.” - Jos Willard

Helping Coaches Increase Profits

Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify

Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.

Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.