When you know your target market and where they gather, what do you say when you are in front of them? You need to know what problems that you are solving for your prospects. You also need to understand how to explain it to them in a way that connects with them and makes them look to you for the solution.

Today, I share what you need to be aware of when approaching prospective clients and the two types of problem-solving strategies. I share tips on presenting your offer in a way that fits the client’s problem they are looking to solve. I also share why you need to know why the client should be buying from you and why you should think about and present the solutions you provide from the client’s perspective.

“If you don’t know why your clients should buy from you, they’re never going to know why they should buy from you.” - Jos Willard

This week on Profit for Coaches:

• What you need to know when approaching prospects
• The two types of problem-solving strategies
• How to explain your offering to fit the problem the client wants to solve
• Why it’s essential to know why your clients should buy from you
• Why you need to look at the solutions you provide from the clients perspective
• The FREE eBook you can access today!

Our Favorite Quotes:

• “The compelling desire is that positive thing, that aspirational goal, that our client has or our prospect has that they would like to achieve or accomplish.” - Jos Willard
• “You have to understand what is the problem that you solve, or the compelling desire that you deliver.” - Jos Willard
• “We can show up and present to them our offer, talk to them about what we do, we need to know what we do. ” - Jos Willard

Resources Mentioned:

• Profit for Coaches: Booked Solid®

Helping Coaches Increase Profits

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