Depending on your thinking, 2020 has either been the death of networking, has put it on hold and will make a comeback, or it has changed forever and we will be doing it in new ways from now on. However, whether you have been networking online or in person, it has been dead for a long time. What I mean is, it doesn't work anymore - at least not like you think it does. Whether the concept of networking fills you with dread or, for the extroverts out there, you get excited about reaching out to new people; networking is a valuable tool in many ways - when it's done right.

Today, I discuss the concept of networking and how the traditional aspects of it no longer apply. I reveal the problem with networking and how people use the wrong types of networking activities to try and secure new business. I share how you can change your thinking around building new connections and redefining networking to make you better at it. I highlight how you can identify the best people to add to your network and how you can use a strategic approach to build a network that will enhance your business.

“Networking is about strengthening existing relationships that you have with people that you know that could be strategically beneficial to your business in some way.” - Jos Willard

This week on Profit for Coaches:

• The problem with networking as a whole
• Why the traditional concept of networking does not apply anymore
• How to network successfully by redefining the concept
• Identifying the right people for your network
• Creating a strategic approach for effective networking
• The FREE eBook you can access today!

Our Favorite Quotes:

• “If you only show up for your network when you need something from them, then - very quickly - you become that person that nobody wants to see coming.” - Jos Willard
• “What most people in the world of business think of as networking is not networking. It’s not useful and it’s really not very helpful for your business.” - Jos Willard
• “Networking is STILL in people's minds of going into a group, finding new people to talk to who are potential clients. And the results of that common definition is a lot of frustration and a lot of this belief that networking doesn’t work.” - Jos Willard
• “Networking - and networking strategy - isn’t about going out and adding a bunch of new people to your sales pipeline. Your networking strategy should be about strengthening relationships with people with whom you already have a relationship.” - Jos Willard

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