Everybody loves getting something for free, right? Who could resist the allure of a free coaching session, with no cash involved and no commitment to make? You give a little something, and you get a little something back, and everyone is a winner. Well, a 'goodwill' coaching session might sound like a great way to shore up those new clients, but I can assure you the free coaching session is a false friend to you AND your prospect. As I have said in a previous episode, FREE does not mean No Cost, and in your effort to sell, you could be creating a demand on your time you simply can't afford.

In today's part 1 of a two-hander on Free Coaching, I discuss just how well-meaning coaches are doing it wrong when it comes to the freebie. I explain how the original concept of offering a free coaching session took hold and why the results and returns have changed in today's coaching market. I discuss the problem coaches have with keeping 'sales' and 'coaching' separate while giving a sample session and why this is not a good advertisement for your skills. I also give you some tips and advice on how to provide structured broad-reaching coaching sessions in a way that will benefit you and your business while still allowing you to hold your real coaching time for paying clients.

"Time is your most valuable asset because you never know how much of it you have, and you can never get it back" – Jos Willard

"You need to make sure that the 'time investment' is leveraged - that you get a good return on that investment" - Jos Willard

"If you're gonna do a free coaching session with an individual, keep it short" – Jos Willard

"There's a whole lot of reasons why turning into a hard sell and having to overcome objections in a sales conversation - or especially in a free coaching session - means that you did it wrong" Jos Willard

"Turning a free coaching session that you call a 'coaching session' and that you promise coaching in, into a sales session, is doing it wrong because you're not coaching. You're selling" Jos Willard

This week on Profit For Coaches:

• Why you should not confuse a coaching session with a sales pitch
• What you need to consider when trying to overcome objections in sales conversations
• Why people are wise to 'sign up expectation' of a free session and will avoid you accordingly
• How 'free coaching' sessions can actually create blocks to gaining new clients
• Why you need to keep a free training session short
• The FREE eBook you can access today

Connect with Jos Willard:

• Profit For Coaches Website
• Jos Willard on LinkedIn
• Jos Willard on Twitter
• Jos Willard on Instagram

The Four Must Haves

for a Profitable Coaching Practice

I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must Haves for a Profitable Coaching Practice.

It's absolutely free; it's worth every penny. It outlines the four areas that every profitable coaching practice on the planet has in common. And thus, they're the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.

So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living, go to:

Profitforcoaches.com and download your copy of

The Four Must Haves for a Profitable Coaching Practice

today.