In a crowded market, you might think that the only way to get new clients is to get noticed. Many coaches worry so much on creating awareness of their brand, but how many effectively demonstrate the relevance of their service to their ideal prospect? How much money are you spending on those marketing campaigns before you have nailed down the framework of a client acquisition platform? I hope not too much, because before you do you need to have a conversation with me, your host Jos Willard.
In today’s episode, I discuss the first of four things that you must have in order to have a profitable coaching practice. I explain why having a reliable system set up to bring in new clients is integral to running a successful business. I share with you my favorite client acquisition platform and why I think it will be a game-changer for the running of your practice. I also expel the myth of marketing, and what the real function of it is in the framework of growing your client base.
“You have to know HOW you’re going to bring in new clients. If you don’t have a reliable system and process for bringing money to your business, then you don’t have a business” – Jos Willard
“Your sales conversations can be incredibly effective and even feel like sales conversations” – Jos Willard
“The single greatest framework for a simple, dependable, easy to implement and consistently use client acquisition system is Michael Port’s Book Yourself Solid system” – Jos Willard
“YOU are your unique selling proposition” – Jos Willard
“If you’re not investing in yourself why would anybody else?” – Jos Willard
“You’re only going to be able to get people to invest in you that is proportionate to the amount of trust and credibility you have earned with them” – Jos Willard
“You MUST regularly keep in touch with your prospects and clients. This is critical!” – Jos Willard
“If your client acquisition process does not include a moment in which your prospect makes a decision to become a client and pay you - then you don’t have a client acquisition process” -Jos Willard
“Marketing does not get you the client. Marketing simply creates awareness that you exist” – Jos Willard
“Every profitable coaching practice has client acquisition nailed down” – Jos Willard
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The Four Must-Haves
for a Profitable Coaching Practice
I want to make sure that the time you invest here is profitable. And the best way to do that is to make sure you grab a copy of the free eBook The Four Must-Haves for a Profitable Coaching Practice.
It’s absolutely free, it’s worth every penny. It outlines the four areas that every profitable coaching practice on the planet has in common. And thus, they’re the four things that you must have nailed down in your coaching practice if you want it to be consistently profitable.
So if you want an easy to understand very specific tool that makes it crystal clear where to be focusing your attention in your practice, and what you can safely ignore to ensure that your practice is consistently profitable and supports the life that you want to be living go to:
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