In the words of Bob Slydell from Office Space, “What would you say you do here?” How often have you been asked what you do as a coach? It’s a question I aim to answer with the coaches I work with. In doing so, we can identify the kind of coach they want to be and the type of practice they want to build. It can take time to find the answer, but it’s worth it when we do. Let’s talk about coaching and why it matters that we know what we do and how we do it.

Today, I explore what it means to be a coach and identify what they do. I share the differences among trainers, consultants, coaches, and advisors and compare the differing schools of thought on how coaching should work. I also explain how to identify how you want to build your coaching practice and why being clear about your message is essential in creating a successful coaching business.

“Figure out for yourself, what do you do, who do you do it for, and how do you do it.” - Jos Willard

This week on Profit for Coaches:

• Identifying what a coach or consultant does
• Differentiating freelancers, trainers, consultants, and coaches
• Schools of thought about how a coach should conduct their practice
• Why you need to be clear about your message and what you do
• The FREE eBook you can access today!

Our Favorite Quotes:

• “How you choose to support your clients is up to you.” - Jos Willard

• “The coaching role, specifically, isn’t to do a task or create a thing for the client; it’s mostly going to involve thought work.”- Jos Willard

• “Don’t worry so much about what coaching is supposed to be; worry about what coaching looks like in your practice for your clients.”- Jos Willard

Helping Coaches Increase Profits

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