Word nerd + Uncool Designer unite and become BFFs.In this episode Anna chats with copywriter extraordinaire Elizabeth Mckenzie.Elizabeth is a comedy writer. She's currently based in Melbourne, Australia. Her second favourite F word is fun.The CEO + Founder of Write Or Die, she helps business owners write personality driven copy + content that sell better than the latest Marvel offering on opening weekend.With a sense of self-importance known only to her generation, she's gone ahead and written a book The 30-Somethings: Life lessons from a 30-Something that you probably already know.When she’s not writing in her ugg boots, she’s pretending she's cool across hipster cafes in Melbourne - the LA of Australia - writing words and eating carbs.In this episode we discuss:+ How to stand out in the noisy online world of business + Re-discovering your authentic voice & using it wisely + How to nurture your peeps + The sleazy side of sales pages + Sales page must-haves + Dealing with comparison paralysis + BFF deep dive into 90's culture