Digital touchpoints drive a consumer’s willingness to trust a brand. The user’s journey through a website can be filled with gamification, endless pop-ups, and rage clicking.

During this episode, you will discover techniques used by marketers to create user experiences that could increase engagement and contribute to building consumer trust.

LEARNING OBJECTIVES

• Understand simplistic user experiences that make a significant impact on customer engagement

• Create tangible, interactive, and gamified content that influences users to maintain brand engagement

• Apply consumer psychology to website design with small, effective, and measurable tactics

WATCH THE FULL VIDEOhttps://www.youtube.com/watch?v=VTEOWS2SsB0