*DOWNLOAD THE "BRAND ARCHETYPE GUIDE" NOW*
What IS a brand archetype? Why is it SO powerful? Are you MISSING out if you don’t use one?
Today, we’ll explore how three global brands – Amazon, Apple, and Facebook – utilize their brand archetype. More than that… what do we do if the archetype you create for a brand isn’t reflected in the perception that consumers have of the brand?
**Episode Article:** * “The meaning of a brand? An archetypal approach”
https://www.emerald.com/insight/content/doi/10.1108/REGE-02-2018-0029/full/pdf?title=the-meaning-of-a-brand-an-archetypal-approach
**Mentioned In Episode:**