The Product Entrepreneur Podcast: Recent Episodes
Maureen Mwangi
Launching, growing, and scaling a product-based business is daunting - from understanding production ,to mastering your brand strategy, packaging design, and marketing, to navigating growth on the retail shelves and e-commerce platforms, and eventually working with buyers and distributors - every step of the way is challenging.
Join Maureen Mwangi the Brand Growth Strategist behind some of America's most beloved brands, like L'Oréal, Chobani, Dove, as she tells you exactly the brand growth strategies big brands use to find their secret sauce, build a brand obsession, and maximize sales through solo episodes, curated guest experts across the beauty, fashion and food industry, and live consulting calls with her Product Profit Lab™ members!
The truth no one talks about: incredible challenger brands aren't failing because they lack strategy—they're being crushed by a system that was never built for them.
In this raw, unfiltered episode, I'm pulling back the curtain on why mission-driven brands like Ami Cole are shutting down despite doing everything "right."
We're diving deep into the expectation mismatch that's killing these brands, what the data actually shows, and what needs to change if we want innovation to survive.
This isn't just about business metrics—it's about legacy, identity, and protecting the brands that represent the communities that need them most.
What You'll Learn:
- Why the "harvest model" is destroying cultivation-stage brands
- The real reason brand awareness isn't enough (and whose job it actually is)
- How to measure challenger brand success beyond traditional velocity metrics
- The portfolio strategy shift that could save emerging brands
- Why 18-24 months of focused support beats endless pivoting
- What retailers and investors need to do differently to share the risk
- How consumer data could revolutionize discovery for underrepresented brands
- The infrastructure changes needed to make inclusion more than just shelf space
This episode is for founders feeling like they're falling short, decision-makers with power to change systems, and anyone who believes challenger brands deserve a real fighting chance.
✨ CONNECT:
📧Substack: Brand Growth Journal
📷 Instagram: Follow Me On Instagram
🎥 Youtube: Subscribe To My Youtube Channel
💼 Connect: Connect Here
Walking into Sephora for my sister's 21st birthday skincare haul completely changed how I view beauty retail. What I discovered wasn't just overwhelming—it was eye-opening. The narrow aisles, tiny shelf space, and massive brand signage told a story that every challenger brand needs to understand.
Sephora has quietly transformed from a discovery destination into what I call a "fulfillment center"—a place where customers come to collect brands they already love, not discover new ones. And if you're building a challenger brand, this changes everything about your strategy.
What You'll Learn:
- Why LVMH brands occupy 50% of Sephora's shelf space (and what this means for you)
- The four pillars of becoming a "wanted brand" that customers actively seek out
- How to turn your website into your greatest competitive weapon
- Why fan cultivation beats big budgets every single time
- The real reason discovery is dead in beauty retail
- How to build negotiating power with retailers through genuine demand
Bottom Line:
Stop trying to outspend the giants. Your superpower isn't breadth—it's depth. While big brands win through visual dominance, you win through genuine connection and surgical precision.
Thanks for tuning in, don't forget to subscribe for the latest episodes.
✨ CONNECT:
📧Substack: Brand Growth Journal
📷 Instagram: Follow Me On Instagram
🎥 Youtube: Subscribe To My Youtube Channel
💼 Chat: Connect Here
Retail won’t save you and free samples won’t land the deal.
In this episode, I’m joined by retail strategist and former grocery buyer Allison Ball to bust some of the biggest myths about getting your product on shelves. From the real cost of sampling to the metrics that actually matter to retail buyers, this conversation is a must-listen for any founder dreaming of Whole Foods or Target.
If you’ve ever wondered how to pitch without losing profit or how to compete when big brands dominate the shelf space, this one’s for you.
What You’ll Learn:
- Why free samples often backfire (and what to do instead)
- The buyer psychology founders overlook and how to build for it
- What a pitch deck really needs (hint: it’s not fancy design)
- The KPIs buyers care about and how to align your business around them
- The difference between in-store and online storytelling—and how to win at both
- How to build brand pull-through before ever landing retail
About Allison Alli Ball is the founder & CEO of Food Biz Wiz and the creator of Retail Ready®, an online program that has provided strategic support, curated curriculum, and values-aligned community for over 3,000 producers of packaged products in the food industry.
As a former grocery buyer-turned-wholesale consultant, Alli has helped thousands of emerging brands understand what it takes to get on the shelf and have high sales once you’re there. Find her on her website here or on Food Biz Wiz®, her award-winning podcast about wholesale strategy, which contains a library of 250 episodes.
Connect with Allison
Allison@alliball.com
Website: www.foodbizwiz.com
Instagram: @foodbizwiz
LinkedIn: https://www.linkedin.com/in/aball/
Facebook: https://www.facebook.com/foodbizwiz
Food Biz Wiz Podcast: www.alliball.com/foodbizwiz
✨JOIN THE CONVERSATION: Get Weekly Strategic Insights on building Obsession-Brands: Subscribe to brand growth journal.
✨ CONNECT:
📧Substack: Brand Growth Journal
📷 Instagram: Follow Me On Instagram
🎥 Youtube: Subscribe To My Youtube Channel
💼 Consulting: Connect Here
You are not your business, but you do owe it your leadership.
In this episode, I’m joined by powerhouse founder, coach, and podcast host Eleanor Beaton to unpack what it really takes to build an enduring brand. From mastering premium positioning to separating your personal identity from your product, Eleanor drops truth bombs every product-based founder needs to hear.
What You’ll Learn:
- Why being obsessed with your customer is your most underutilized advantage
- The mindset shift every founder must make to scale sustainably
- Why women entrepreneurs over-rely on marketing and how to fix it with sales
- The real difference between producers and replicators (and why it matters for growth)
- What Fenty and Good American get right about brand positioning
If you’ve ever felt like you’re too close to your business to sell it, or you're relying on marketing when it’s a sales problem, this conversation is your wake-up call.
About Eleanor Eleanor Beaton is the founder of Safi Media, a coaching and education company dedicated to doubling the number of women founders who sustainably scale to $1M+ by 2030, and the host of the Woman Owned podcast, now ranked in the top 0.5% of all podcasts globally, providing insights and strategies to empower women entrepreneurs.
Since 2016, Eleanor has provided training to over 25,000 women entrepreneurs worldwide. A former chair of the Visiting Women’s Executive Exchange Program at the Yale School of Management, Eleanor has won national awards for her achievements in entrepreneurship, leadership development and business journalism. She lives in Nova Scotia with her husband and two sons.
Connect with Eleanor
https://www.safimedia.co
https://instagram.com/eleanorbeaton
https://www.linkedin.com/in/eleanorbeaton/
https://safimedia.co/podcast/
✨ GROW YOUR BRAND:
Ready to build an obsession brand and scale it with scientific precision? Connect With Me
✨ FREE TRAINING:
Want to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ CONNECT:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To My Youtube Channel
Growing up, I learned to only speak when I had something important to say. I was raised in a culture where being quiet wasn’t a flaw, it was a way of life. Today, that quiet confidence shapes everything I know about building magnetic brands.
In this episode, I’m sharing a personal story about identity, visibility, and the power of knowing exactly who you’re speaking to. Using Mac and Maybelline as a case study, I’m breaking down why two products in the same category can perform entirely differently and what that means for your brand.
Whether you’re feeling invisible in a saturated market or wondering how to truly stand out, this episode will shift your perspective on what makes a brand powerful.
What You’ll Learn: * Why the loudest brand isn’t always the most successful * The real difference between standing out and being seen by the right person * A simple case study that explains brand positioning in real life * How data, not vibes, is your most powerful brand-building tool * Why identity and customer insight should drive your entire strategy
Thanks for tuning in, don’t forget to subscribe for the latest episodes.
✨ GET THE REAL INSIGHTS
The content I don’t post on social lives in the Brand Growth Journal. Want to build a brand people obsess over—for the long haul? [Join me here →]
✨ FREE TRAINING:
Want to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ CONNECT:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To My Youtube Channel
Big brands don’t land in Vogue by accident and guess what? Neither will yours.
In this episode, I’m sitting down with PR powerhouse Gloria Chou, a former U.S. diplomat turned media strategist who’s helped over 10,000 small businesses get featured without hiring expensive agencies. She’s breaking down her signature CPR pitching method and giving you the exact framework to pitch your product to top-tier media outlets, no fancy connections or massive ad budget required.
If you’ve ever wondered how to get real media coverage that builds brand trust, boosts your SEO, and puts your product in front of thousands, this one’s for you.
What You’ll Learn: * Why traditional PR is broken and how to do it differently * Gloria’s CPR pitch method to grab a journalist’s attention (even if you’re brand new) * How to find and contact the right media editors for your product * The difference between a good story and a relevant pitch * Free tools to build your own media list * How to repurpose PR features to build brand authority and increase traffic
Thanks for tuning in. Don’t forget to subscribe for the latest episodes.
About Gloria Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following.
Her strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah’s Favorite Things, Vogue, and Forbes, without any pay-to-play. A former U.S. Diplomat turned small business advocate, Gloria has been on 100 podcasts and was named "Pitch Writing Expert of the Year" in 2021 as part of the Influential Businesswomen Awards, and a Forbes Next 1000 honoree.
Connect with Gloria https://gloriachoupr.comhttps://www.instagram.com/gloriachoupr/ https://www.linkedin.com/in/gloriaychou/ https://www.facebook.com/gloriaychou/
✨ GROW YOUR BRAND:
Ready to build an obsession brand and scale it with scientific precision? Connect With Me
✨ FREE TRAINING:
Want to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ CONNECT:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To My Youtube Channel
Motherhood is a journey full of transitions and unexpected lessons. In this episode, I’m sharing my personal journey through postpartum and the lessons it taught me about being present, building with intention, and embracing the seasons of life.
From nursing struggles to finding balance as a new mom and entrepreneur, this episode dives into how the postpartum experience mirrored the growth process in business. I’m breaking down why you can’t skip steps in either life or business and how slowing down and embracing your current season is key to growth.
If you’re in a season of transition, whether in life or business, this episode will give you the insight you need to embrace where you are and move forward with intention.
What You’ll Learn:
- The importance of being present in your current season of life and business
- How postpartum challenges taught me about intentional living and growth
- Why you can’t skip steps in business and how to honor your season
- The power of slowing down and leading with intention, not hustle
- How to balance building your brand and embracing life’s transitions
Thanks for tuning in, don’t forget to subscribe for the latest episodes.
✨ GROW YOUR BRAND:
Ready to build an obsession brand and scale it with scientific precision? Connect With Me
✨ FREE TRAINING:
Want to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ CONNECT:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To My Youtube Channel
AI isn’t just a buzzword, it’s evolving fast, and it’s changing how we do business. But when it comes to branding, the question isn’t if we should use AI, it’s how.
In this solo episode, I’m breaking down how AI fits into the branding space and where it falls flat. We’re talking content, creativity, brand voice, and how to stay human in a tech-driven world.
Spoiler: AI can be powerful, but your brand still needs you. So if you’ve ever wondered how to leverage AI tools without losing what makes your brand unique, this one’s for you. Let’s get into it.
What You’ll Learn:
- How AI is changing the branding landscape—and what’s still non-negotiable
- The biggest branding mistake people make with AI tools
- Where AI can amplify your brand and where it just can’t compete
- My take on voice cloning, templated messaging, and authenticity in the age of tech
- Why your story, voice, and lived experience will always matter more than the algorithm
Thanks for tuning in, don’t forget to subscribe for the latest episodes.
✨ GROW YOUR BRAND:
Ready to build an obsession brand and scale it with scientific precision? Connect With Me
✨ FREE TRAINING:
Want to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. https://startwardconsulting.as.me/growth-strategy-call
✨ CONNECT:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To My Youtube Channel
Let’s talk about the elephant in the room—I’ve been quiet.
And there’s a reason.
This episode is personal. I’m pulling back the curtain and sharing where I’ve been, why I hit pause, and what’s shifting as I step back into my company with more clarity than ever. Because the truth is, building a brand doesn’t always look like forward momentum—and sometimes the most powerful thing you can do is slow down.
If you’ve ever felt like you’re building something that no longer feels aligned… or if you’ve felt the pressure to keep showing up even when it’s not working for you anymore, this one’s for you.
We’re talking about burnout, boundaries and getting honest with yourself when something’s gotta give.
What You’ll Learn:
- Why I chose to take a break from content and visibility
- The warning signs I couldn’t ignore (and neither should you)
- What I realized about my audience, my business model, and my capacity
- Why clarity isn’t always found in the grind
- How I’m rebuilding the brand with more intention and less noise
Thanks for tuning in, don’t forget to subscribe for the latest episodes.
LINKS MENTIONED:
FREEDOM CURRICULUM: https://freedom.churchofthehighlands.com/curriculum
✨ GROW YOUR BRAND:
Ready to build an obsession brand and scale it with scientific precision? Connect With Me
✨ FREE TRAINING:
Want to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. https://startwardconsulting.as.me/growth-strategy-call
✨ CONNECT:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To My Youtube Channel
Building a brand isn’t just about what you sell, it’s about how you show up, what you stand for, and how you connect with your audience. And today, we’re taking that concept to a whole new level with an episode that flips the script on traditional branding.
I’m answering 18 questions about building your brand, growing your business, and making an impact. From strategy and messaging to personal growth and mindset, we’re covering it all.
If you’ve ever wanted a candid, unfiltered look at the realities of brand-building, this episode is for you.
What You’ll Learn:
- The biggest mistakes entrepreneurs make when building a brand (and how to avoid them).
- How to create messaging that actually connects with your audience.
- My go-to strategies for standing out in a crowded market.
- How to stay authentic in your journey.
- Why brand-building is just as much about mindset as it is about strategy.
Thanks for tuning in, don’t forget to subscribe for the latest episodes.
✨ GROW YOUR BRAND:
Ready to build an obsession brand and scale it with scientific precision? Connect With Me
✨ FREE TRAINING:
Want to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ CONNECT:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To My Youtube Channel
Building a brand isn’t just about selling a product—it’s about creating something people want to be part of. But what if your brand could go beyond just recognition and become a true extension of your customer’s identity?
That’s exactly what we’re unpacking in this conversation with Veronica Romney, a marketing powerhouse with nearly two decades of experience working with some of the biggest names in business.
She’s here to break down the game-changing concept of Identity Marketing—a strategy that allows brands to connect deeply with their customers by aligning with who they are and what they stand for.
We’re diving into how brands like Harley-Davidson, Taylor Swift, and Nike have mastered identity-driven marketing—and how you can apply the same principles, whether you’re a solo entrepreneur or scaling a product-based business.
If you’ve ever wondered how to build a brand people obsess over, grab a notebook and get cozy because this episode is packed with valuable strategies and insights.
What You’ll Learn:
- The real difference between branding and identity marketing (and why it matters)
- Why your customers are rebranding themselves in 2025—and how to stay relevant
- The 4-step Identity Code Framework that makes brands unforgettable
- How to create an identity-driven brand (even if you’re not a celebrity)
- The role of psychology, community, and self-definition in brand loyalty
- Why traditional marketing tactics aren’t working anymore—and what to do instead
✨Connect with Veronica
https://veronicaromney.com/
https://instagram.com/vromney
Get your copy of Identity Marketing at identitymarketingbook.com.
✨ CONNECT WITH MAUREEN
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To My Youtube Channel
✨ FREE TRAINING:
Want to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ GROW YOUR BRAND:
Ready to build an obsession brand and scale it with scientific precision? Schedule your strategy call.
Whether you’re a full-face glam type or a natural face girlie, you probably already know one of the most important (and hard to perfect) steps of the makeup routine:
Your foundation.
I was struggling with this myself this past year. My usual go-to—the Fenty Sheer Glow foundation—just never really agreed with my skin, no matter what I tried. It looks so bomb on other people, but on me, it just sat kind of cakey and dry. My skin never drank it up like I wanted it to.
Enter my new fav: the Dior Forever Skin Glow foundation. I gave this one another try, and voila: melty, glassy perfection!
But of course, you know me—it’s never just about makeup.
My recent discovery got me thinking about the parallels between the foundation we put on our faces and the foundation of our product-based brands. (Stick with me here!)
Your base sets the tone for your final look.
It either pulls everything together, or it sets you up for failure.
It can either make you feel like a glowy goddess, or it makes you feel self-conscious and out of place.
It’s also a tricky balance that takes some people years to really nail. But once you do, there is no turning back!
Trust me—finding that right foundation (whether for your face or your brand) makes you feel like you’re on Cloud 9.
And if you need a little help finding the right match, be sure to tune in to this week’s podcast episode, where we dive into the things you need for the best brand foundation possible, including:
💄Raving about specific features and benefits of your product
💄Showing the moment of choice to back up your premium pricing
💄Adding character, depth, and personality with your positioning
And more!
You deserve a foundation that flatters you—let’s figure out what that looks like for your brand!
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
Picture this:
You’ve poured hundreds (if not THOUSANDS) of hours into designing the perfect product.
You know it works. You went through dozens of prototypes to iron out every single kink. It addresses a particular problem and makes things 10X easier. Heck, you use it yourself!
People should love this.
And yet…it’s not flying off the shelves.
Lots of you are probably in this predicament yourself. And if you are, I want to tell you something super important:
You have a great product—but that’s not enough.
Your blood, sweat, and marketing budget is a phenomenal start, but you can’t outmarket your sales strategy.
That’s where I’m here to help!
In this week's podcast episode, we get into the nitty-gritty of how to make your product sell like hotcakes the way that it DESERVES, including:
✨ How to frame your messaging to be irresistible
✨ Tapping into what your People constantly talk about
✨ Conveying your convictions (aka your “Why”)
And most importantly, how to tie it all together in one pretty, punchy package!
We already know your product is life-changing. Now, it’s time to make that translate into some life-changing sales!
Tune in today, and in just 30 short minutes, let’s make those shelves nice and empty—the way they should be!
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
Could you use more money?
Maybe the answer to that is obvious. As entrepreneurs, we’re always asking ourselves where we can get funding.
Funding gives us the chance to pour ourselves into our business. It gives us opportunities to grow our product lines, our inventories, and our marketing outreach. It gives us peace of mind as we use our time for our families, our projects, and our brand.
Funding gives us freedom.
We talk a lot about how to increase our sales, but there’s another source of funding out there: investors.
Getting funding on the front end can be a huge boost in our brand, but it’s also a whole different animal.
That’s where Kat Weaver comes in!
In this week’s special podcast episode, we sit down with Power to Pitch founder, Kat Weaver, to dig into the common pitfalls that come with pitching your brand, and what you can do to succeed.
And Kat would know—as a self-proclaimed “two-time accidental founder”, she realized early on that lots of amazing founders weren’t able to clearly and concisely talk about who they were and what they needed.
Today, she helps founders get funded faster while also introducing them to investors in their industry. The result? She’s helped founders raise over $15 million in grants and ventures—and counting.
Tune in TODAY to see how she does it, and how you can pitch your own brand story with confidence, no matter who is in the room with you.
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
If you’re looking back on the last three months of 2024 and still feeling lost, then today’s message is for you!
A long, long time ago (aka December 2023), I found myself wistfully thinking ahead to what 2024 might have in store. (Not to toot my own horn, but I’m pretty good at nailing down trends!)
Now, I’ve gotten to see some of those trends in action, and I’m bringing my results straight to you!
Think of where you’re at now that we’re into the thick of 2024.
Maybe the things you had focused on in the beginning now don’t seem to be paying off.
Maybe you’re trying to reorganize, or just need some reassurance that you’re going in the right direction.
No matter where you’re at, now is a good time to check in and see what’s working. And—maybe even more importantly—what’s not.
In this week’s podcast episode, we’re talking about what’s OFFICIALLY in for your brand this year—and what you can finally kick to the curb.
✨ How to be “product-forward”
✨ Building a movement around your brand
✨ Tapping into cultural nuance as your superpower
And more!
You still have 75% of 2024 left: let’s use that time to pivot your brand towards what it needs to be relevant, make money, and bring you joy.
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
As we head into Q2, you may be pouring over the bills on the table with a heavy heart.
It probably feels like there’s not enough to work with—too little in the bank, too many expenses popping up, and no room to breathe in between.
You may have even seen your sales plateau, despite doing EVERYTHING right. You’re showing up, you’re putting in the work, and yet, your sales aren’t matching your energy.
If this hits close to home for you right now, then I’m here to share one of the most important things you’ll ever read when it comes to your brand:
You do not need a lot of money to build a really successful brand.
Let me repeat that: you do not need a lot of money to build a successful brand.
You ALSO don’t need a lot of money to break out of that sales plateau and get your growth back on track.
So that leaves the question: what do you need?
That’s the key question we’re diving into in this week’s podcast episode! This week, we’re digging into real, tangible ways to break out of your capped growth and get your brand momentum back, including:
✨ How being brave in your business can open doors you never thought possible
✨ How marketing is a skill that ANYONE can master—no bubbly personality required!
✨ How to break through in even the most saturated markets
And more!
There is a light at the end of the tunnel when it comes to your brand’s progress this year. If you’re tired of crunching the numbers in a panic, then be sure to tune in and see how your brand growth strategy can make that dreaded sales plateau a thing of the past!
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
Picture this:
You’re doing all the right things. Your content is getting clicks, your sales are trickling in. Things are finally starting to move in the right direction.
In fact, things are almost going too well. As the CEO, you are the one responsible for everything. The planning, the marketing, the writing, the accounting. Everything.
And you are tired.
So what do you do? The marketing gurus online seem to all point to one thing: hiring a team.
That should make things easier, but now you’re faced with another crucial decision:
Who in the world do you hire?
Do you need an assistant? A coach? A marketing agency?
I’m here to tell you a secret: who you hire makes all the difference.
Even the most qualified candidate can be more of a boon than a catalyst to your brand if they’re in the wrong role.
That’s why, in this week’s podcast episode, we’re diving into the real question behind it all:
Who should you invest in?
To help answer that question, we’ll dive into the nitty-gritty of it all, including:
✨What you shouldn’t hire someone to do (i.e. avoiding tasks you’d rather not do)
✨When you need a task taker vs. a decision maker
✨Who your first hire should be if you make less than $10K a month
And more!
Many hands make light work. The right hands build something new. Something that will stand the test of time for years to come!
Tune in to see how your next hire can give you clarity AND keep your brand’s momentum—exactly as it should be!
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
A lot of us left 2023 feeling heavy.
Not only have we been chin-deep in our business, but other things have gone to the wayside. We’re losing hair, losing sleep, and ultimately just losing our spark.
2024 can be different. It has to be different.
In this week’s special podcast episode, we’re talking to the lovely Maraya Brown, founder and CEO of the Women’s Vibrancy Code, to dive into how women entrepreneurs can build their legacy without burnout!
If you want to find out how to shape a business that fulfills you to the core, then you need to hear this week’s heart-to-heart, where we talk about:
✨ Paying yourself first in profit, health, and love
✨ Finding support systems to clear your brain fog and make things bright, more fun, AND more productive
✨ Stepping into next year to forgive big and dream big
And more!
Our bodies, brains, and businesses all run on a beautiful rhythm that’s trying to tell us what we need.
If we nurture it and tune in, we may just be surprised at what we find—and how much happiness and growth awaits us in 2024!
Link in bio for podcast and free menstrual tracker: https://www.instagram.com/_marayabrown_/ How are you treating yourself self assessment quiz: https://docs.google.com/spreadsheets/d/1pC67u9D1fioKcogFJRTRPv5eqaijU8N10evFKOkniIs/edit?usp=sharing Link to apply for a call to create a personalized package: https://share.hsforms.com/1Y59wqx-JRhKl8F-TbECbRwcr1a5?__hstc=60313330.d4803da42f1151dabccefca26f3753af.1688592064322.1695930722564.1696014560866.53&__hssc=60313330.1.1696014560866&__hsfp=2266632975 Website: https://marayabrown.com/ Podcasts: https://www.marayabrown.com/podcast FB: https://www.facebook.com/energyhormoneslibido FB Group: https://www.facebook.com/groups/1603969509778639 IG: https://www.instagram.com/_marayabrown_/ LinkedIn: https://www.linkedin.com/in/maraya-brown-ba235169/ TikTok: https://www.tiktok.com/@_marayabrown_ YouTube:https://www.youtube.com/channel/UClFktw3TpnSzo5Pkgm2us8A
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
If you’re bracing for poor sales in Quarter 1 this year, then I need to tell you:
Inevitably low Q1 sales are a myth.
“But Maureen,” I hear you say, “everyone says that Q1 sales are always low. My market is dead right now!”
Trust me, I’ve been there. Q4 is full of a lot of highs (thanks, Black Friday + Cyber Monday), so we’re used to seeing things cool off a bit right after.
But the fact that Q1 sales have to be poor is a self-fulfilling prophecy—and something that’s fixable!
In this week’s podcast episode, I’m going to be covering some of the reasons why people think Q1 sales should suck, but also really talk about what are the things that you need to do to unlock consistent, year-round sales.
Let’s talk about:
➡️ Why you’re only making money during two seasons (and how to fix it)
➡️ How to make cultural moments that trigger purchasing decisions for your customer
➡️ Designing a selling cycle in Q1
➡️ Optimizing your new product release timeframe
And more!
Here’s the good news:
Most of my clients make money in Q1.
Your bills happen every month—so should your sales!
Not only does it give you peace of mind, but making sales in Q1 via clear and magnetic brand positioning helps you stand out during ALL campaign seasons—which means you’ll stand out in even the most saturated markets.
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
Growing up, Robin’s mother always told her to “take what I have and make it bigger”.
First, she put that advice to work 15 years ago by getting serious about nutrition.
She went from being prediabetic, overweight, and clueless about nutrition to fully discovering just how powerful food was—and making it her life’s mission to reach others how to use food and nutrition to build their bodies for the better.
Hence, Necessary Nutrition was born!
Robin started out Necessary Nutrition as a service-based brand, but over time, she had a dream to shift to a produce-based business: one that put her Vitamin D3 line on display.
But product-based brands are a whole other beast—one that Robin was completely inexperienced with.
So where to start?
That was the big question!
In this week’s podcast episode, we’re diving into Robin’s brand journey, including:
⭐How she broke through the noise in her industry and doubled her following on social media
⭐How she raised her prices—and got more sales and confidence in the process
⭐How she got more effective with her time, her energy, and her mindset
And more!
If you want predictable sales and predictable income, then you have to hear Robin’s story—so tune in today!
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
Your follower count on social media is climbing.
Your site is getting hits.
Likes, comments, and shares are rolling in.
And yet, no matter how good those numbers are, they’re not turning into conversions.
Attention is great, but it can’t pay your bills.
You need sales. And now, I’m here to tell you how to get them!
In this week’s podcast episode, we dive into the first part of a two-part series on this meaty topic, AKA: how you can turn your window-shoppers into repeat customers.
There may be a few reasons that the people who follow you are not taking the next step yet, and we’ll cover a few of the big ones, including:
💥How to build up the type of connection your clients will respond to the most
💥Knowing and communicating your customers’ psychological and buying triggers
💥Making content with strategic intention
And more!
It’s time to make all your hard work start to—literally—pay off!
✨FREE MASTERCLASS: THE SECRET PSYCHOLOGY OF YOUR SHOPPER
Learn How to Use The Secret Psychology of Shoppers to Get More Sales! Three Easy Ways to Get Customers to Start Picking Your Product instead of the Other Brand! www.startwardconsulting.com/webinar
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
So many entrepreneurs get scared of looking at their numbers. It’s frustrating, it’s disheartening, and it can even be paralyzing.
If this sounds like you, then I have to ask you: .
What if you could get excited to look at your numbers every month—BEFORE those major sales start to come in?
What if looking at your numbers could feel you with hope, energy, and excitement?
What if everything just stopped feeling like a slog and more like the start of something new?
And now, you don’t have to do it alone!
In this week’s podcast episode, we revisit session #3 of our Big Brand Academy to dive into how to use your numbers to reach those goals for your brand, including:
⭐The 4 Numbers you need to track so you can stop relying on push tactics (i.e. inflated marketing budgets, adding more influencers, etc)
⭐Demystifying the data dashboard (so you know what to look for)
⭐Walkthrough a simulation to help you see in real time how to maximize revenue, drive new growth, and defend against competition
Crunching your numbers sounds painful. It can feel painful at first. But with practice—and a little guidance from yours truly—your numbers can empower you to make strategic decisions. Those decisions give the control back to you—where it belongs!
✨FREE MASTERCLASS: THE SECRET PSYCHOLOGY OF YOUR SHOPPER
Learn How to Use The Secret Psychology of Shoppers to Get More Sales! Three Easy Ways to Get Customers to Start Picking Your Product instead of the Other Brand! www.startwardconsulting.com/webinar
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
Have you ever tried to make friends as an adult?
It kind of sucks!
Things just seemed so much easier as a fourth grader. You shared your juice box, told each other your favorite animal (unicorns, duh) and then BAM, you were bonded for life.
When did things get so complicated?
It’s hard enough to make connections in your personal life, but the stakes are ramped up even more when your business is on the line.
Now, you don’t want to make friends with just anyone.
You wanna talk to your ideal client.
The one who is right in the middle of the problem your product solves. The one that eats, sleeps, and breathes the lifestyle your product enables. The one who will rave to anyone who will listen about how everyone needs to try your product—because their life has been transformed overnight.
Finding your ideal client is one thing. Speaking to them is a whole other ball game.
So once you find them…how do you start the conversation?
In this week’s podcast episode, we’re diving into:
👉How to see the world through your ideal client’s eyes
👉Crafting content that draws in the RIGHT audience
👉How to use social proof to back up your branding
And more!
One thing that becomes easier in adulthood is making the RIGHT kind of friends.
Because YOU get to choose!
So tune in to see how you can form some new and exciting connections for your brand—unicorns and all.
✨ FREE MASTERCLASS: THE SECRET PSYCHOLOGY OF SHOPPER
Learn How to Use The Secret Psychology of Shoppers to Get More Sales! Three Easy Ways to Get Customers to Start Picking Your Product instead of the Other Brand! www.startwardconsulting.com/webinar
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
What would it take for a mother of three and registered nurse to transition into full-time entrepreneurship?
Just ask my friend Maame!
Maame is the founder of Glow Village, a beauty brand for the wellness-conscious.
She’s also a teacher, mother to three wonderful kiddos, and an RN to boot.
When we met her, her brand was ten years in the making. And yet, she hadn’t gotten nearly as far as she had hoped.
Over the past decade, she had started over and over again.
She always threw herself in 100%. She had a passion for this that refused to quit. But no matter how much of a research rabbit hole she went down, or how much she invested into her products and marketing, the needle refused to move.
Like many of my other clients, Maame really saw herself in my content, but wasn’t sure if she could make that leap yet.
But after seeing her mindset shift from just listening to the podcast, she knew she had to give this a real shot: and the rest is history!
In this week’s podcast episode, we talk about Maame’s brand journey, including:
- Owning her “small but mighty” business status and adopting imposter-syndrome-proof outlook
- Not just acting, but feeling like a CEO—to the point where she confidently turns down offers that don’t fit her business
- How echoing her brand messaging from the roots to the rafters helped her feel better in her own brand skin
And more!
Today, Maame glows with pride when she talks about her brand.
In the past year, she estimates her growth at 300% (or more!)
Not only that, but she even turned down a retailer’s offer—something she never would have imagined before she started with me—because she knew her business had way more to offer.
Now, Maame doesn’t just have the passion—she has the means to do something about it.
If what we share reasonates, give this episode a share and like, don't forget to leave us a review!
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
The content that you make can help get your customers unstuck from wherever they are in “The Funnel.”
Whether it’s the person who just scrolled across your ad online to someone who finally hits that “add to cart”, you can hold their hand through the journey—without being pushy or annoying.
You can design your content calendar to address key points about your offer, all carefully timed to nudge your customer in the right direction.
Imagine:
- No gaps or writer’s block when it comes to your content calendar.
- Data-driven strategies that draw in new customers.
- Increased conversions, steady sales, and the financial freedom that comes with it to pursue your business full-time.
What could this conversion content unlock for you?
If you want to find out, then be sure to check out this week’s podcast episode to learn about the content you can make RIGHT NOW to harness the power of your Funnel.
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
Many of us lean heavily on organic marketing strategies to grow our business.
This can be a world-changing way to bring your business to new heights—as long as you leverage it the right way.
Getting attention for your product is great.
Getting sales is even better. In fact, that’s the thing that really moves the needle.
So what DO you need to do to create content that ACTUALLY converts?
In this week's podcast episode, we’re going to talk about the three things you need to know to make content that gets conversion for your eCommerce brand.
We’ll talk about how to:
👉Know your ideal customer inside and out: what problems are they going through right now? What is on their radar the most?
👉Understand the alternative solutions: if they’re not buying your product, then what is your audience considering in its place? Can you point out the (unfortunate) repercussions of using their product instead of yours?
👉Master the emotional benefits: what kind of stress is your customer slogging through now? Are they struggling with confidence, energy, or lack of connection? Your product leads to a transformation—what impact will that transformation have on these other stressors in their lives?
These three things are the framework you need to make content that doesn’t just look good—it WORKS.
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
As an entrepreneur, you face constant stress, decision fatigue, and cashflow concerns. In this episode, Maureen shares the top reasons that people don't achieve their eCommerce business goals. Her #1 tip? Plan for your priorities and goals!
You'll learn how to...
✨ Prioritize profit to bring lifeblood to your business, support growth, and pay yourself
✨ Prioritize product and product mix to maintain consistent sales
✨ Prioritize production to prevent surplus product or shortages
Ultimately, without a strategy to prioritize profit, it will be impossible for you to hit your annual goals. If you're ready to nail your annual plan and get customers like clockwork in 2024, it's time to save your seat at Maureen's upcoming workshop on either December 2nd or 9th, 11 AM EST - 2 PM EST. You'll learn 3 Strategies to Increase Your Visibility and Exceed Your Sales Goals in 2024! In this LIVE Annual E-Commerce Planning Workshop, entrepreneurs will discover how to get customers with scientific precision for their business.
Save your seat at either workshop here: https://www.startwardconsulting.com/gcc24
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
Learn 3 Strategies to Increase Your Visibility and Exceed Your Sales Goals in 2024
✨ GET CUSTOMERS LIKE CLOCKWORK IN 2024 LIVE WORKSHOP
Join our LIVE Annual E-Commerce Planning Workshop and discover the 3 Strategies to Increase Your Visibility and Exceed Your Sales Goals in 2024: SAVE YOUR SEAT HERE
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
Collette Small is the CEO and Founder of Superstar Naturals hair products. In this episode, she shares how Maureen coached her into growing an extremely profitable product business through branding, marketing, and sales systems. Listen to see how you can implement the same strategies and 3x your profits!
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✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
I often get asked, Maureen, why do I feel like I will never get there? Why does this feel so hard?
My answer tends to be:
Most product based business owners struggle to succeed because they start with a bloated product assortment and a confusing brand message.
This then creates a lot of complexity in the initial stages making it impossible to quickly take off at the rate the CEO desires.
It is important to recognize that while there are several strategies to scale your brand, you need to identify what works in the current stage of your business.
✨ Before marketing, you need to focus on branding.
✨ Before pricing, you need to solidify your positioning.
✨ Before paid activity, you need to grow organically.
✨ Before delegation, you need to focus on mastery.
✨Before automation, you need to ensure the process is converting.
The best way to build brand obsession is to become OBSESSED with your customers and apply what big brands do.
But what do big brands really do?
Listen to this episode.
________________________________________________________________________________
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
Are you stuck in a strategy slump that doesn’t seem to be paying off?
I’m not even talking about a FAILING strategy. At least then we can see what’s working and what’s not.
The worst thing that can happen is if nothing happens. Because then, we’re not even getting any feedback after putting in all this effort.
Plateaus SUCK. And unfortunately, they’re also inevitable.
Maybe you’re not seeing the changes you were hoping to see, and you’re starting to wonder if you need to change gears before it’s too late.
But what we tend to forget (myself included) is that every fruit still needs a growing season.
It’s natural: as humans, if we put in the work, we want to see some sort of difference. Even if it makes things worse!
So if you’re thinking “it’s not working now, I need a new strategy”, check out this week’s podcast episode to help you determine whether or not to jump ship.
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
We don’t always think about ourselves in the marketing equation. However, the products we pick have an impact on us.
The question typically is - what’s the reason why you swiped your credit card to purchase?
Is there anything you can glean from your own purchasing behavior?
For a fun peek at my own newly minted skincare routine (and my thoughts on how I would market those same products, based on my experience), be sure to check out my newest podcast and Youtube episode on Getting Ready WIth Maureen - aka Learn With Maureen.
You may walk away with a new product in your cart, or a new idea in your mind.
Either way, you’re gonna feel good. 💅
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✨ EOHEALING BRAND:
High Performance Skincare for Problematic Skin.
Website: https://eohealing.com/
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
In this episode, discover how Johnna's membership in The Product Brand Accelerator equipped her to move from being a creative product maker on welfare to a 6 figure boss. We talk about her journey, the steps she took, and how you can do the same.
Doors are OPEN for The Product Brand Accelerator Program! This program is for product-based business owners like you, who want to learn the obsession-brand positioning tool that’s a must-have for accelerating sales and becoming the #1 product choice in a saturated market. Created like no-other program out there, The Product Brand Accelerator Program will help you: ✨ Diagnose the real reason your sales are lagging and fixing it altogether - no more second-guessing! ✨ Figure out why you don’t get many word-of-mouth referrals, repeat customers, and reorders - and start making changes to your marketing strategy to see a change ✨ Identify the leaky holes in your bucket (aka why you’re losing customers) and FINALLY patch things up to start getting more repeat customers ✨ Write your irresistible brand story in a way that makes you the only option in your category for your ideal customer ✨ Define your competitive advantage, PLUS how to actually use your secret sauce to dominate the market ✨ Map out the brand growth strategies you're actually ready for, so you can generate more sales now ✨ Scale your revenues to 5K-10K per month, so you can get out of the income roller coaster that has you stuck at “small brand status” - time for a breakthrough! Ready to finally understand your brand’s value in the marketplace and generate ramp up your sales? Use the link below to book your free call to learn more about everything you'll get inside the program!
https://startwardconsulting.as.me/accelerator
The top 4 mistakes I see eCommerce brands making (and how to fix them).
If you:
✨think you have to run a promotion because everyone else is doing it.
✨don’t have a clear goal for the holiday sale you’ve planned.
✨aren’t in tune with matters most to your customers RIGHT NOW.
✨Know you need to shift the trajectory of your sales, but you don’t know how.
This episode is for you. Let’s fix those today!
✨ JOIN OUR HOLIDAY PLANNING BUSINESS RETREAT
Let’s create your Holiday Planning Blueprint together! On September 23d, 11 AM - 2 PM EST, I’ll teach you 3 Steps to Building an Ultra-Simple, Successful Holiday Campaign to Maximize Your Product Sales This Holiday Season. SAVE YOUR SEAT HERE (https://www.startwardconsulting.com/holiday-planning-blueprint)
_______________________________________________________________________________
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
If you want to get as much as you give this holiday season, check out this week’s podcast episode to learn more about:
- What to avoid in Q4 when trying to increase conversions,
- How to stay relevant with your audience during this time
- How to strategically plan discounts and make them profitable
- How to drive excitement with your audience by tapping into relevant cultural moments,
…and more.
✨ JOIN OUR HOLIDAY PLANNING BUSINESS RETREAT
Let’s create your Holiday Planning Blueprint together! On September 23d, 11 AM - 2 PM EST, I’ll teach you 3 Steps to Building an Ultra-Simple, Successful Holiday Campaign to Maximize Your Product Sales This Holiday Season. SAVE YOUR SEAT HERE
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
Sales are a touchy subject any time of year, but around the holiday season, they take on a life of their own! Is your holiday sales season an exciting or frustrating time for you?
If you said the latter, you’re not alone; many brands struggle to balance having an enticing discount that doesn’t cripple them in the long run.
In this episode, we talk about the dreaded question that every brand asks themselves around the holiday season: what kind of seasonal promotion should I do this year? Am I stuck giving a steep holiday discount in order to attract customers?
Here’s the good news: the best kind of holiday promo makes you AND your customer happy, and it IS possible!
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✨ JOIN OUR HOLIDAY PLANNING BUSINESS RETREAT
Let’s create your Holiday Planning Blueprint together! On September 23d, 11 AM - 2 PM EST, I’ll teach you 3 Steps to Building an Ultra-Simple, Successful Holiday Campaign to Maximize Your Product Sales This Holiday Season. SAVE YOUR SEAT HERE
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
One thing I have personally learnt in this journey is that making money is the easiest part of business. However, the hardest part is maintaining that money.
You may ask me why? It’s because when you move to new levels of growth, you have to shift your identity to adapt to the things you want. So what do you need to do in order to break past your fears and accept the success you’re stepping into?
In this week’s podcast, we’re diving into the Mindset and Strategy required to get from $500k to $1M in your product business, including:
📊How to create a 3-5 year growth plan.
🧑💻How to hire people who can execute in areas outside your zone of genius.
💌When to start doubling down on your email marketing.
And more!
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
In this episode, learn the shifts you can implement in order to get to your first $500k in your business. They include...
#1. Shifting from selling a product to selling a brand. Branding is why people buy you. Marketing is how people find you. This is how you move from being a commodity to creating a beloved brand.
#2. Shift from looking at tactics to looking at the data your company has. Ask yourself, is this a fluke, or is this momentum that I can sustain without burning myself out?
#3. Shift from “grow grow grow” to growing profitably. Most entrepreneurs desire hypergrowth, but they cannot sustain it. Learn how to grow profitabilyt with systems that support yoru growth through the entire process.
#4. Shift into strategic investments for growth. It’s common for many people to get into the hustle and grind, but there are some things you will not be able to see. True growth cannot come from within yourself, so consider how you can invest in experts to support your business.
#5. Shift from outsourcing your marketing to bringing it in house. You are learning the different ways your audiences responds to your messaging. You cannot outsource your own messaging. The product is YOURS.
#6. Lean into having many constraints in your business. When it comes to strategy, aka solving a problem, the more you add to your strategy the more hoops and loops you have to jump through. Instead of trying to become an expert in a new skill every month, constrain your business growth activities to those you have mastered.
#7. Shift from noise to signals.There is a lot of information on every social platform, and it become noise to your market. Your job as a CEO right now, you have to figure out what messaging is customized to your brand. Share what your brand NEEDS to share, not what everyone else is doing.
#8. Shift to systems that support scale. Know that you have a system that matches the demand with the supply. I focus on the demand side, and then I have a colleague who matches your inventory with your marketing plan.
These shifts will create a customized game plan and roadmap to get you where you want to be. Lean into what works for you and your brand. Brands are unique, and it is your job to bring the uniqueness out in your brand.
Looking for support? Let’s chat about how I can support you as a fractional member of your marketing team to create an adoring customer base that generates repeat sales.
FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
CONNECT WITH MAUREEN:
Website: https://www.startwardconsulting.com/
Instagram:https://www.instagram.com/maureenmwangiofficial/
We are in the second episode of our growth series this week! (If you missed Zero to Launch, you can find it in Episode 78!) Today, I want to ask you one simple question: Are you ready to dominate in your market?
I understand the unique challenges that your competitors bring to your business, from cheaper international dupes to local businesses undercutting your pricing. So how do you create a product that stands out from the rest and supercedes the price war to finally dominate in your market?
Getting your product to sell like hot cakes relies on having a strong brand with raving fans. So here is how you are going to maximize your product-based business the big brand way:
✅ Define your product’s value proposition. Ask yourself, “Why did I create my product?” Then, “What gap am I trying to fill?”
✅ Who is your ideal customer? Focus on that ONE person - they will be your content North Star. You create marketing and messaging to speak to them. You want to identify just ONE though, not three different ideal customers. It will dilute and fragment your messaging.
✅ Choose your product suite. Define what your customer is looking for as a starting point, and then what products will take them through the end of their journey to solve a problem. But you will focus on the starting point product to build an unforgettable message for your customers.
✅ Unforgettable messaging = EMOTION. What is the desire that is wrapped up in your product? Here is an exercise to consider. What do you think Louis Vuitton or Tesla sell? It isn’t a product, it’s an experience. And this experience is what makes your product unforgettable.
Ready to build a sustainable business with strategies that will get you to your first $100k and beyond? I would like to invite you to my Product Brand Accelerator. We will work together to reach your first $100k while establishing foundations for growth. Use the link below to schedule a free strategy call and learn more!
FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
CONNECT WITH MAUREEN:
Website: https://www.startwardconsulting.com/
Instagram:https://www.instagram.com/maureenmwangiofficial/
Sometimes, the hardest part of the whole “starting your own business” thing is the STARTING part of it.
Well, believe it or not, most entrepreneurs didn’t go to school for this stuff. Many are relying on pure passion and wit, and finding themselves in short supply some days.
So how do you get from the fresh, shiny idea in your head to a real flesh-and-blood business?
You don’t need to be the next Zuckerberg to do this! All you need is a plan, an 8-step manual to getting from the scary step A to the still-slightly-scary (but also super exciting) step B in your product-based business.
Well lucky for you, that manual exists! Join us for the beginning of our new Growth in eCommerce Space series, “Zero To Launch”, where we talk about how to get your product-based business off on the right foot and begin to grow your revenue with science-based precision.
“Maureen, you talk pretty big about the power of my brand message, but how do I know if it’ll actually work for me?”
If you’ve ever asked yourself that question—or anything similar along those lines—then this week's episode is a must-hear for you!
Because this week, we’re not just talking in hypotheticals. This week, we talk to the wonderful Veerpal, the founder of EO Healing and a true believer of the brand message magic!
- How Veerpal went from medical professional to brand builder extraordinaire
- How she unlocked the key to better sales hiding her catalog
- How she connected with the audience that MATTERED
And more!
You don’t have to take my word for it anymore! See how these concepts shaped a pro brand builder in the flesh—and how those same concepts could do the same for you!
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
Whether you want your business to be a small passion project on the side or your full–time dream job, your success is ultimately going to come down to cash confidence.
The good news? You DON’T need an overblown marketing budget, huge product assortment, warehouses of inventory, or even a huge audience to get cash confidence.
All you need to do is 3 simple things:
✅ Get awareness
✅ Get considered
✅ Get selected
That’s it!
How do these three things look in real life, and how can you apply them to your brand today? Tune in to today’s episode, and see how cash confidence is right at your fingertips!
P.S. I want to help YOU (yes, you, specifically!) reach cash confidence in your business. Learn how to get your product brand to stand out, get in front of the right customers, scale up sales, and generate word of mouth exposure at our Product Brand Marketing Live Intensive!
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. Schedule Your Consultation
✨ CONNECT WITH MAUREEN:
🖥 Website: https://www.startwardconsulting.com/
📷 Instagram:https://www.instagram.com/maureenmwangiofficial/
You don’t need the biggest sales to get you through the dry spells. You need a continuous stream of sales—even small ones!—that eliminate those dry spells all together.
A lot of product-based businesses are just grinding along. They’re running out of fuel and patience, all while pouring in the last of their energy and funding.
In this week’s episode, we talk about how to boost that conversion mechanism in your favor.
P.S. I want to help YOU (yes, you, specifically!) reach cash confidence in your business. Learn how to get your product brand to stand out, get in front of the right customers, scale up sales, and generate word of mouth exposure at our Product Brand Marketing Live Intensive! Register here: https://www.startwardconsulting.com/marketingintensive
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. Schedule Your Consultation: https://startwardconsulting.as.me/growth-strategy-call
✨ CONNECT WITH MAUREEN:
🖥 Website: https://www.startwardconsulting.com/
📷 Instagram:https://www.instagram.com/maureenmwangiofficial/
In this week’s podcast, we’re giving you the game plan to battle that fear of quitting your corporate job and pursuing your business full time, including:
✨How to show up for your business with the same effort as your day job
✨Breaking the ruminating cycle to get unstuck
✨Creating safety within yourself (NOT your paycheck!)
Leaving behind that steady 9 to 5 can mean leaving behind a sense of security. But it also means embracing something much more important—yourself!
Product Brand Marketing Live Intensive.
Learn how to get your product brand to stand out, get in front of the right customers, scale up sales, and generate word of mouth exposure. Discover how to become the top choice, despite market saturation: Sign Up here:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. Schedule Your Consultation
✨ CONNECT WITH MAUREEN:
🖥 Website: https://www.startwardconsulting.com/
📷 Instagram:https://www.instagram.com/maureenmwangiofficial/
I’ve learned that even when the world seems to be turning upside down, there's one thing that remains constant - the love of God and the peace it brings. And guess what? It's the most valuable currency.
If you're feeling isolated about something, remember it's a season for appointment.
It's a season for learning.
✨ SIGN UP FOR OUR 3-HR LIVE EVENT
Learn how to get your product brand to stand out, get in front of the right customers, scale up sales, and generate word of mouth exposure. Discover how to become the top choice, despite market saturation: https://www.startwardconsulting.com/marketingintensive
✨ CONNECT WITH MAUREEN:
🖥 Website: https://www.startwardconsulting.com/
📷 Instagram:https://www.instagram.com/maureenmwangiofficial/
Learn how to market your product brand without worrying about the social media algorithm. Interested in learning more? Join the Masterclass on June 14th, 2023 at 6 PM CST!
During the Masterclass you’ll learn:
✨Marketing strategies to set in place to build a brand that’s algorithm and platform proof - the big brand way.
✨The 4 misguided ways entrepreneurs try to market and the 4 correct strategies to build a marketing plan that stands the test of time.
Get your seat (free) here: https://startwardconsulting.as.me/schedule.php?appointmentType=47076436
Algorithms change. Should you?
Social media algorithms are the invisible enemy that haunts nearly every online business. If you want to be successful, you need to be seen. That means giving the algorithm what it wants to get us to the top of the feed, or at least, not get buried in the meantime. And yet, the second we think we have the equation figured out, it stops working. Sometimes, it changes altogether!
The topic of that pesky algorithm comes up often with my clients. We all want a marketing strategy that is social-media-proof and platform-proof, while still using those platforms to their full potential. Small businesses tend to think that algorithm holds them back.
The good news? It isn’t.
The bad news? It isn’t–which means if you think that, then your strategy isn’t serving you the way it should.
In this week’s podcast, we’re diving into how to break free from the chains of the algorithm, including:
- How to avoid falling prey to the trends on social media
- Finding the singular idea behind your brand messaging
- How to avoid becoming a “cookie-cutter” brand
And more!
You don’t need to be a social media wiz to make your marketing strategy a winner on any platform. You just need a solid strategy—and a dash of inspiration!
“I’m 68. If I can do it, everybody can do it. I’m not the computer queen, but I learned. I’m still learning. But that’s the point. Continue to learn, continue to build, continue to birth.” —Vanessa, new entrepreneur on her way to becoming a millionaire
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. Schedule Your Consultation
✨ CONNECT WITH MAUREEN:
🖥 Website: https://www.startwardconsulting.com/
📷 Instagram:https://www.instagram.com/maureenmwangiofficial/
SIGN UP FOR BRAND VISIBILITY WORKSHOP USING THIS LINK: https://www.startwardconsulting.com/brandvisibilityworkshop
Whether you’re on day one of your brand-building journey or on day 8,324, your goal is likely the same: change your customer’s life in a way they simply can’t ignore.
But how do you change their lives in a way that turns a window shopper into a brand fanatic?
In this week’s podcast episode, we talk about the simple yet effective marketing strategy pulled straight from my little black book: MSPR!
We talk about everything you need to incorporate this time-tested strategy into your own marketing repertoire, including:
- How to mirror your customer’s way of thinking (not just their pain points).
- Explaining your solution in a way that sticks.
- Defining your process to bring your product to life in your customer’s imagination.
- Showing all the little AND big ways your product changes your customer’s life from the very first use.
...And more!
MSPR isn’t just a helpful framework—this IS your brand’s secret sauce! Once you nail MSPR, you nail your marketing strategy, which leads to greater visibility, cash confidence, and sales certainty. Now THAT’s how you make a difference in not only your customer’s life, but your own!
On May 06, 2023, I’m kicking off a brand new workshop called BRAND VISIBILITY WORKSHOP!
It’s a paid 3 hour consulting intensive designed to help you position, market and sell your products the way I’ve helped big brands like L’Oreal, Nivea, and Dove, which added tens of millions of millions of dollars to their bottom line
During the workshop, you’ll learn:
- My insider BRAND-OBSESSION framework learnt from nearly a decade of growing and scaling the big brands.
- How to become a breakthrough brand,despite the SATURATED market conditions.
- How to get to know your customer, so you can tap into their core human desire with product messaging that brings in more CUSTOMERS to your doorstep.
- The positioning tool that will allow you to go to market with products that SELL and how to stop wasting time and energy creating products that won’t.
It’s designed for entrepreneurs who need to start plugging the holes in your “leaky bucket” - a.k.a. stop losing customers - and instead, ramp up repeat sales, recurring revenue, and increase average customer spend with sales strategies that leave you with cash in the bank (and money to reinvest) at the end of every month.
It’s so special and so needed right now.
As women CEO’s, it’s time for us to take the stage.
I hope you’ll decide to attend.
Register for just $100 here: https://www.startwardconsulting.com/brandvisibilityworkshop
There are so many sabotage patterns and poor choices that can cap your growth. It’s not that you don’t WANT to do the right thing. You just don’t know any different. Today I wanted to share the way real CEO’s make decisions about growth.
✨Connect With Kara: https://www.instagram.com/karagaisiecoaching/
✨WORK WITH US
Let’s prime your brand for explosive growth and scale: Schedule Your Growth Consultation
✨ CONNECT WITH MAUREEN:
🖥 Website: https://www.startwardconsulting.com/
📷 Instagram:https://www.instagram.com/maureenmwangiofficial/
In this week’s episode, we talk about how to shake off our obsession with strategy and replace it with something much more energizing and fulfilling. This includes:
- Avoiding the “prevent defense” mechanism
- The role a strategist should play in your business (aka a support, NOT pulling the cart before the horse!)
- How to incorporate emotional resilience into how we think about our business
And more!
There is some good advice out there, but if trying new things is what’s needed for your brand’s momentum, then being TOO strategic is actually slowing you down! Don’t let “playing it safe” become your norm. If you can get out of your own way, then you can actually give your audience a chance to experience your brand’s “secret sauce”—every entrepreneur’s dream!
✨WORK WITH US
Let’s prime your brand for explosive growth and scale: Schedule Your Growth Consultation
✨ CONNECT WITH MAUREEN:
🖥 Website: https://www.startwardconsulting.com/
📷 Instagram:https://www.instagram.com/maureenmwangiofficial/
Tune in to this week’s podcast episode to learn how mastering the 3Ps leads to falling in love with marketing—aka, the key to getting your brand the revival it deserves!
In this week’s episode, we talk about how to fall in love with marketing again by following the 3 P’s, including:
- Tapping into your desired narrative
- Why you NEED to be the face of your brand
- How to drop the guilt and fear around selling your product
- Identifying the micro moments
✨ LEARN MORE FROM US
Watch Latest Youtube Video
✨ WORK WITH US
Let’s prime your brand for explosive growth and scale: Schedule Your Growth Consultation
✨ CONNECT WITH MAUREEN:
🖥 Website: https://www.startwardconsulting.com/
📷 Instagram:https://www.instagram.com/maureenmwangiofficial/
There are a lot of coaching programs out there, and they all make some great promises: exponential sales, super simple task lists, and essentially guaranteed brand success for a nominal fee. Their promises are never ending: their rewards, not so much.
In this week’s episode, we talk about how to make the RIGHT investments for your brand to grow in the right direction, including:
- My coach and mentor investment history (the good and the bad)
- How to stop abdicating your power to someone else
- Taking radical responsibility for your own successes (and failures!)
- The best types of programs and coaches for wherever your business is at now
And more!
SUBSCRIBE TO YOUTUBE CHANNEL:
Watch Latest Youtube Video
WORK WITH US
P.S. Let’s prime your brand for explosive growth and scale. Here's a few ways we can help you grow your business:
✨ Product Brand Accelerator:
This is a lifetime marketing group coaching program designed to take your product-based business to $5K-$10K/month in revenues. Join Product Brand Accelerator and learn The Obsession-Brand Positioning Tool You Absolutely Must Have to Accelerate Sales & Become the #1 Product Choice in a Saturated Market.
CONNECT WITH MAUREEN:
🖥 Website: https://www.startwardconsulting.com/
📷 Instagram:https://www.instagram.com/maureenmwangiofficial/
📱Contact Me: https://www.startwardconsulting.com/contact
It’s time to hit the gas pedal for your launch, but before we pick up speed, we need to know we’re going in the right direction. In this week’s episode, we dig into the foundation you need for your most explosive launch yet, including:
- Shaping who you ARE during your launch period, not just what you do
- How to introspect on the thought patterns holding you back (like indecisiveness, imposter syndrome, and fear of judgement)
- How protecting yourself from failure is also protecting yourself from success
- Embracing vulnerability as your greatest asset
- The difference between embracing failure and taking the action to fail—and why it matters
And more!
Product launches are as much about the failures as they are about the successes, and you have to plan on—and even count on—having both.
Ready to take your product-based business to $5K-$10K/month in revenues? Join Product Brand Accelerator and learn The Obsession-Brand Positioning Tool You Absolutely Must Have to Accelerate Sales & Become the #1 Product Choice in a Saturated Market
Most entrepreneurs don’t have a full grasp of their market — or who their buyers are — before they hit the ground running with their marketing strategy. They go to market way too early, expecting results that only a meticulously planned brand can do. A lot of product-based entrepreneurs are fighting the wrong battle.
They think it’s their mindset or their marketing when really…it’s their brand strategy.
That’s where the Product Brand Accelerator course comes in.
Apply here: www.startwardconsulting.com/accelerator
Great brands are built on data.
Growth comes from knowing your customer inside and out - especially their buying psychology - that you then use to build brand strategies that help them pick you over your competitors.
A lot of product-based entrepreneurs are fighting the wrong battle. They think it’s their mindset or their marketing, when really it’s their brand strategy.
And I’m going to be teaching you the difference between the two - and how to incorporate your shopper’s psychology into your brand in my masterclass that’s going down next week: The Secret Psychology of Shoppers: Three Brand Strategies to Get Customers to Start Picking Your Product instead of Your Competitors
In this week’s episode, we sit down with our guest expert Gabrielle Smith, a licensed business coach and our head mindset coach at the Product Profit Lab, to talk about the right way to set fulfilling goals, along with the steps you need to take in order to succeed!
We get into the nitty-gritty of how to combine strategy with the right mindset, including:
- How to build yourself up from the inside out, shaking off the fear of failure and recognizing your worth outside of your goals (whether you succeed or not!)
- Recognizing when things behind the scenes need a refresh: are you just checking the boxes on your to-do list each day, or are you still excited about your work (even the less-fun behind-the-scenes stuff?)
- Falling in love with your offer again: would you buy from yourself? Do you truly believe that your product makes an impact in your customers’ lives?
- The five steps of completing your goal, including:
- Set your goal, and anticipate your brain’s initial freakout
- Determine your why (something that will convict you even in the lowest moments)
- Identify your obstacles
- Calendar your tasks
- Stick to the plan!
And more!
Save Your Seat For Our Upcoming Masterclass: www.startwardconsulting.com/shoppingsecrets
Ready to get the clarity to pull together a growth and marketing strategy that takes you from growth to scale? Book a VIP Growth Intensive and trade guesswork for strategic insights, and sales certainty.
Ready to take your product-based business to $5K-$10K/month in revenues? Join Product Brand Accelerator and learn The Obsession-Brand Positioning Tool You Absolutely Must Have to Accelerate Sales & Become the #1 Product Choice in a Saturated Market
Ready to scale to multiple 6 & 7-figures in revenue and consistent profits? Join Product Profit Lab Mastermind and master how to use the data you already have to grow & scale your business with scientific precision
New year, new energy. 2023 is the year to tackle your business with fresh vigor!
So how can you make the most of this fresh new year? In this week’s podcast episode, I’m talking about how to gear up for 2023 — and the 3 areas to focus on to increase revenue.
In this episode, we talk about:
- Relationship building with your customer (and your community) to make your interactions personal, surprising, and above all, repeatable
- How to build your omni-channel presence with in person events and brand-building exposure
- The key to better retailer partnerships
And more!
Are you ready to throw in the towel for 2022? We may only have a few weeks left, but this last stretch can be your most productive and fruitful yet—IF you use it right!
Now is the perfect time to reflect on your goals. A lot of us focus on the big New Year resolution-type goals right about now, which is not a BAD thing, but it can make us forget about the goals we can still complete right now in the last little bit of 2022.
In this episode, we talk about:
- The job of a goal (not just to excite, but to set up a plan of action)
- How meeting smaller goals consistently set up the right kind of momentum and track record you need to succeed
- How to set “Goldilocks goals” (not too big or overwhelming, but ambitious enough to make a difference)
- How to recalibrate goals on-the-go to keep you moving in the right direction
Make the right kind of goals this year, and you’ll be ready for when 2023 finally hits; no more abandoned resolutions!
Remember, this is your LAST WEEK to enroll into the Founding Member Enrollment!
Click the link here to enroll, or send an email to team@startwardconsulting.com.
We’re looking forward to hearing from you!
Email The Team To Be A Founding Member: team@startwardconsulting.com
Join the Waitlist to be a Founding Member: Join The Product Brand Accelerator Program: Sign Up Here
Did you have a goal that you didn’t accomplish this year? Is this period starting to feel like it was a blow? If you’re frustrated with low sales this holiday season, it’s time to recharge your approach; it’s easier than you may think!
In this episode, we talk about:
- How to acknowledge your emotions in a way that’s fruitful, not frustrating
- Realizing that not reaching a goal is NEUTRAL, not negative
- Recognizing what message your sales are ACTUALLY trying to tell you (hint: it’s not “you’re a failure!”)
- Default thinking vs intentional thinking: how to use both to your advantage (when to be deliberate vs going with your instinct)
- Holding ambitious goals in a healthy, productive way
And more!
Join the Waitlist For Our Product Brand Accelerator Program: The Product Brands Accelerator: Learn The #1 Positioning Tool That You Need To Accelerate Your Sales & Stand Out In A Saturated Market. Get on the waitlist now to be the first to apply — spots WILL be limited! Join The Product Brand Accelerator Program: Sign Up Here
Connect with Maureen on instagram: Maureenmwangiofficial
Subscribe and rate our podcast on iTunes here.
Android users can subscribe and rate our podcast on Spotify.
Subscribe and rate our podcast on iTunes here.
In this episode, we dive into:
- The psychology of a buyer, specifically the type of buyer you want to attract. (There is a difference!) That means you need to understand how your customer makes a buying decision, and how they weigh the pros and cons of a purchase.
- How to motivate your customer to (literally) buy what you’re selling; it’s rarely going to be solely about your product features! You need to get down to the “why behind the why”, aka what changes your product will actually make on their quality of life, and when they would use your product in their routine. (Hint: you want to highlight this exact moment in your content!)
- The difference between product acceptors, rejectors, and reducers (and which customer subset you want to target)
- How to properly convey the value of your product by not dumbing down your genius; let your expertise speak for itself!
Want to learn more?
Join the Waitlist For Our Product Brand Accelerator Program: The Product Brands Accelerator: Learn The #1 Positioning Tool That You Need To Accelerate Your Sales & Stand Out In A Saturated Market. Get on the waitlist now to be the first to apply — spots WILL be limited!
Connect with Maureen on instagram: Maureenmwangiofficial
Subscribe and rate our podcast on iTunes here.
Android users can subscribe and rate our podcast on Spotify.
Subscribe and rate our podcast on iTunes here.
If the words “Black Friday” send a shiver down your spine, you’re not alone! Brands all over the world enter this holiday season with the same, unnerving question:
To discount, or not to discount?
Everyone’s hunting for a good deal this time of year, but on the other side of things, your business still needs to stay sustainable. So how can you do that while doling out seasonal promos and discounts that eat into your profit margin? Are you stuck giving discounts away to stay relevant this Black Friday?
Here’s the good news: you can still honor the spirit of the season WITHOUT sacrificing your profit margin! In fact, this year, your seasonal promos can work for you AND your customers.
In this episode, we talk about how to make this dream a reality, including:
- The hard (but necessary) questions to ask yourself about your promo plans
- How to pick the right brand promotional strategy
- How deep of a discount is too deep
- How to incentivize purchases that will have a lasting impact even when the holidays are over
And more!
Want to learn more?
Download Your Product Growth Guide: Discover the three phases of a product brand’s life cycle and identify where YOU are
Work With Us: Schedule A Growth Strategy Call
Connect with Maureen on instagram: Maureenmwangiofficial
Subscribe and rate our podcast on iTunes here.
Android users can subscribe and rate our podcast on Spotify.
One of the most common things I see in this industry is some people treating their product-based brand as a service-based brand, or even vice versa: aka, people start a product and try to add being a coach or other service on top of it.
The result? Your messaging gets muddled, your to-do list multiplies, and all that extra effort still doesn’t translate into an equal rise in sales.
In this episode, you will learn:
- What the key differences are between product and service-based brands
- How those differences actually look in practice, and
- How to pivot your strategy towards your brand type in meaningful, practical ways
Find out more!
Download Your Product Growth Guide: Discover the three phases of a product brand’s life cycle and identify where YOU are
Work With Us: Schedule A Growth Strategy Call
Connect with Maureen on instagram: Maureenmwangiofficial
Subscribe and rate our podcast on iTunes here.
Android users can subscribe and rate our podcast on Spotify.
It's disheartening to put so much energy into building a business, only to find yourself in a never-ending cash crunch. Spending your limited resources on worthless things or perfection is a key contributor.
That's why we made this episode. You'll get insight into the three profitable stages associated with product brands, figure out where you are in that cycle, and discover how to allocate your resources accordingly and get the most out of each phase.
Episode Highlights
- [02:04] The three profit stages of beauty brands:
- Stage 1: The emerging stage
- Stage 2: The growth stage
-
Stage 3: Scale up stage
-
[02:30] Why you should avoid using the term “side hustle” to describe your emerging business
- [04:03] What happens in the Stage 1: The emerging stage
- [07:10] The value of market research
- [08:53] Three things to consider when doing market research:
- Your ideal customer’s psychology. How and what are they thinking about before they buy.
- Their buying habits
-
Their preferences
-
[10:16] Why value must come before perfection.
- [13:40] What happens in Stage 2: The growth stage
- [13:50] How to build brand obsession
- [27:50] The value of a board of advisors/consultants
- [33:51] What happens in Stage 3: The scale up stage
Find out more!
Download Free Guide: The Ultimate Product Brand Growth Guide
Work With Us: Apply to Our Apprenticeship Program: Product Profit Lab
Connect with Maureen on Instagram: Maureenmwangiofficial
Join our incredible community - Product Entrepreneurs Who Scale
Subscribe and rate our podcast on iTunes here.
Android users can subscribe and rate our podcast on Spotify.
Subscribe and rate our podcast on iTunes here.
Running a successful product-based business involves more than just product selling. Business owners must strategically set goals, plan their purchases, and make informed marketing decisions based on customer needs at a given time. Using customer trends to inform decisions regarding what, how and when to sell is a key part of Inventory and Sales planning.
Inventory planning enables product-based businesses to have a more customer-focused approach to the business by buying products based on customer behavior.
In this episode, Darlene Mitchell offers an in-depth insight into a business owner’s journey to creating an effective inventory and sales management system. Developing a clear road map, understanding seasonality, and using historical data to inform inventory purchase decisions are some of the key steps she emphasizes.
Darlene explores some of the common mistakes made by business owners in sales planning. She discusses:
- Not having a sales plan
- Not having an inventory plan
- Not knowing how to transition with their customers
Darlene Mitchell is a profit strategist with several years’ experience in retail. She drives strategy and helps boutiques and brands develop their businesses.
Episode Highlights
- [01:35] Darlene’s introduction
-
[03:07] Understanding the difference between Sales Management and Inventory Management
-
[04:03] Metrics/numbers you need to know in sales and inventory management
-
[08:32] Using customer insights to inform business purchases
- [9:30] Why sales and inventory are important no matter the size of the business
- [11:04] How your business infrastructure needs to look like to float
- [14:40] Why having a clear roadmap is important for business planning
- [16:10] Using seasonality as a technique for inventory planning
- [22:55] How to set up an inventory management system
- [24: 35] How to push your inventory to achieve your sales targets
- [26:55] How to push your inventory to achieve your sales targets
- [28:30] Using promotional strategies in inventory management
- [31:10] Is a sales plan synonymous with a marketing plan?
- [39:00] Adapting customer strategy to customer trends and needs
- [42:05] Actions steps to build a multi-million product-based business
Quotes
“If the customer will not buy it in the next six weeks, don't buy it because your customer’s going to buy it marked down.”
“If a product frequently sells, buy more of it.”
“Figure out when and why your customers are buying.”
“Customers are fickle so always test out new products. Test what is going to replace what you are currently selling.”
“What inventory management allows you to do is look forward. It focuses on what is about to happen to you.”
“Two mistakes made my business owners are not having a sales plan and not having an inventory plan.”
“Every product-based business owner should think to themselves, ‘Who is my customer? What are they doing? What do they need?”
“Your sales are the number you need to hit. The tactics which is your marketing is how you get there.”
Connect with Darlene Y Mitchell
Darlene’s Website
Darlene’s Instagram
Darlene’s LinkedIn
Find out more!
Free Guide: The Ultimate Product Brand Growth Guide
Work With Us: Apply to Our Apprenticeship Program: Product Profit Lab
Connect with Maureen on Instagram: Maureenmwangiofficial
Join our incredible community - Product Entrepreneurs Who Scale
Subscribe and rate our podcast on iTunes here.
Android users can subscribe and rate our podcast on Spotify.
Subscribe and rate our podcast on iTunes here.
Earnings are a great perk that come as a natural consequence of launching your business. Having a clear rationale for doing what you're doing can help you weather the inevitable storms that will inevitably arise as you build your business. And when your why is so strong that you're prepared to keep going even when everything else in your life suggests that you shouldn't, that's when you know you're on the right track.
This is what it's like building a six-figure business. It begins with understanding why you're setting it up in the first place—and that reason should be more than just the money.
Without a solid impetus, it's easy to find yourself repeatedly beginning and ending projects, resting in the middle of something important, or starting something new when it's not quite ready. Therefore, you don't get the result you want.
In this episode, Maureen explores every entrepreneur's steps to achieve their goals. The key steps she highlights include:
- Establish what you want, not what you think you can do
- Rely on your belief, not your ability
- Be a rule breaker
- Keep a concrete focus on what you want
- Move beyond the resistance that constantly shows up
Episode Highlights
- [2:47] Why you need to understand your 'why.'
- [3:35] If one line of business is not successful yet, do not start another
- [6:25] Understanding your different roles in your business
- [12:49] How to identify and establish your goal
- [15:34] Who you need to become to achieve your goal
- [17:55] Why you need to make your business urgent
- [22:00] What thoughts and beliefs are making you stuck?
- [25:20] An exercise in understanding the beliefs you're accepting
- [27:47] Getting started requires inner belief, not confidence
- [33:00] Things that hold people back
- [34:28] Identify rules to break
- [43:50] Why you must concretely focus on what you want
- [49:40] How to move past the resistance that shows up
Quotes
'Wherever you are right now, you are very successful… Many of us usually set some very audacious goals in our businesses, but we never understand what is expected and what is required of us to achieve that goal.'
'It's not about the money. Money is a byproduct of what you'll get when establishing your business.'
'When you have a hard why, you're willing to withstand the storms in your business.'
'Once you untether the identity of your business from you, then you start making decisions out of the company's interest and not your own interests.'
'The key to success is to become the person who has the thoughts and takes the actions to produce results over and over again.'
'Don't copy somebody's actions; copy the thoughts and feelings that person had when taking action.'
'If you don't feel successful right now, making 100K will not make you feel successful.'
'Don't establish a monetary goal based on what you think you can do; establish a monetary goal based on what you really want.'
'We prioritize what we value.'
'The success of your business hinges upon how fast you can bounce back up when you've bounced down.'
'All of us are scared, but we are choosing to move past our fears.'
'For you to create a different outcome and create a different result, you have to break a rule.'
'When you keep a focus of what you want, the universe conspires to bring it to you.'
'Discomfort is the price we pay for the goals that we want.'
'If you're willing to do what is required, everything else reveals itself.'
Find out more!
Download Free Guide: The Ultimate Product Brand Growth Guide
Work With Us: Book A Free Growth Strategy Call
Connect with Maureen on Instagram: Maureenmwangiofficial
Join our incredible community - Product Entrepreneurs Who Scale
Subscribe and rate our podcast on iTunes here.
Android users can subscribe and rate our podcast on Spotify.
Subscribe and rate our podcast on iTunes here.
We all face periods when we feel like trashing our businesses and giving up. This occurs when you have tried a strategy and committed significant resources or juggling an excessive number of responsibilities, but your sales remain flat or fluctuate erratically. So you might be scratching your head now, wondering what you're doing wrong.
This is the episode for you if that description fits your experience.
In this episode, I will examine five potential causes for your inconsistent sales. In a nutshell, they are as follows:
- A lack of vision
- Doing it on your own
- Doing many things and not focusing on the things actually driving sales
- Having a complicated business model and bloated product assortment
- Complicated marketing and sales channels
You will leave this episode with a firm grasp of where you went wrong and what you need to do to make things right. You'll appreciate the value of vision, a coach or mentor, and how less means more in product assortment and marketing.
Episode highlights
- [02:00] The value of a vision
- [08:24] The value of sharpness and decisiveness in decision making
- [09:35] Why you shouldn't go solo
- [21:47] Why you should prioritize a few activities
- [26:35] Product cannibalism and how to avoid it
- [26:50] How a bloated product assortment chocks and drowns your business
- [27:14] How more products don't always equate to more money
- [36:00] How multiple marketing channels harm your business
Get in touch!
Get Maureen's free training, Maximize Your Product Sales.
Subscribe and rate our podcast on iTunes here.
Android users can subscribe and rate our podcast on Spotify.
Join our incredible community - Product Entrepreneurs Who Scale
Learn how Maureen can help you grow your brand at any stage.
Connect with Maureen on Instagram.
Marketers' longtime reliance on third-party consumer data is fast becoming obsolete. For example, advertising on social media platforms like Instagram and Facebook, where targeting audiences can yield highly successful campaigns, has always been a cornerstone of the direct-to-consumer marketing strategy.
However, it is more important than ever to create direct connections with consumers in light of iOS14's restrictions on third-party cookies for tracking, Chrome's deprecation of third-party cookies in browsers beginning in 2022, and the General Data Protection Regulation.
That's why it's perfect timing that Gen Furukawa will be on the podcast today. He is here to share a more legitimate, effective, and cheaper alternative to better understand your customers and cater to their specific needs.
Gen has been in the e-commerce space for 10+ years, with the last seven years in the e-commerce SaaS environment. Before Prehook, Gen was part of the founding team and VP of Jungle Scout, the leading software for Amazon sellers. He also hosts the e-commerce marketing podcast, Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their e-commerce revenue.
In this episode, Gen emphasizes three quiz benefits of e-commerce quizzes:
- They reduce customer acquisition cost
- The end of third-party cookies and increase in data protection
- Personalization attracts customers
By the end of this episode, you will learn how to leverage quizzes in your direct-to-consumer business, whether or not a quiz is suitable for your brand, and how to create one. In addition, you will gain priceless insights on how to achieve personalization at scale, why fastest-growing direct-to-consumer brands use quizzes, how to promote them, and tips to increase their opt-in rate.
Episode Highlights
- [01:45] Prehook's founder story
- [04:04] How to tell if your business needs a quiz
- [05:32] Three reasons why the fastest-growing direct-to-consumer brands leverage quizzes
- [05:40] The value of personalization
- [07:21] How to achieve personalization at scale
- [10:37] How to set up a quiz
- [13:07] Ways used to promote quizzes
- [14:33] Tips to increase the opt-in rate for quizzes
- [18:49] What is zero-party data?
- [21:55] Gen's advice for growing e-commerce businesses
Quotes
"I think the brands that might not benefit much from quizzes might be like a single SKU brand. So product where it's like, alright, you get one product. The decision is easy. It's more focused on can the merchant sell the product or not?"
"Once you're able to understand the customer challenges and their goals, you can bridge the gap from where they currently are to where their goals are. And that's where we can fill the gap with a quiz."
"Once you're layering on their needs, goals, challenges, all of a sudden, you can play to those more. And it impacts your messaging, what you're sending, when, and how."
"So when people ask, like, okay, what should I consider? What should I do in building the quiz? I think the first and most important thing is to define what your goals are. Like what data points are most interesting or helpful to you to improve your segmentation and set your targeting to be more specific?"
"What is the exchange of value between the merchant and the visitor? And how can you make it most compelling?"
"The quiz is more like an exchange or a conversation to enhance or improve the opt-in."
Connect with Gen Furukawa
Gen Furukawa's Company Website
Gen Furukawa's LinkedIn
Email: gen@prehook.com. | Try Prehook free for 14 + 30 days if you mention Maureen in your email
Download Prehook on App Store or Shopify
Gen Furukawa's Podcast: Cart Overflow
Find out more!
Training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
Work With Us: Apply to Our Apprenticeship Program: Product Profit Lab
Connect with Maureen on Instagram: Maureenmwangiofficial
Join our incredible community - Product Entrepreneurs Who Scale
Subscribe and rate our podcast on iTunes here.
Android users can subscribe and rate our podcast on Spotify.
Subscribe and rate our podcast on iTunes here.
Marketers' longtime reliance on third-party consumer data is fast becoming obsolete. For example, advertising on social media platforms like Instagram and Facebook, where targeting audiences can yield highly successful campaigns, has always been a cornerstone of the direct-to-consumer marketing strategy.
However, it is more important than ever to create direct connections with consumers in light of iOS14's restrictions on third-party cookies for tracking, Chrome's deprecation of third-party cookies in browsers beginning in 2022, and the General Data Protection Regulation.
That's why it's perfect timing that Gen Furukawa will be on the podcast today. He is here to share a more legitimate, effective, and cheaper alternative to better understand your customers and cater to their specific needs.
Gen has been in the e-commerce space for 10+ years, with the last seven years in the e-commerce SaaS environment. Before Prehook, Gen was part of the founding team and VP of Jungle Scout, the leading software for Amazon sellers. He also hosts the e-commerce marketing podcast, Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their e-commerce revenue.
In this episode, Gen emphasizes three quiz benefits of e-commerce quizzes:
- They reduce customer acquisition cost
- The end of third-party cookies and increase in data protection
- Personalization attracts customers
By the end of this episode, you will learn how to leverage quizzes in your direct-to-consumer business, whether or not a quiz is suitable for your brand, and how to create one. In addition, you will gain priceless insights on how to achieve personalization at scale, why fastest-growing direct-to-consumer brands use quizzes, how to promote them, and tips to increase their opt-in rate.
Episode Highlights
- [01:45] Prehook's founder story
- [04:04] How to tell if your business needs a quiz
- [05:32] Three reasons why the fastest-growing direct-to-consumer brands leverage quizzes
- [05:40] The value of personalization
- [07:21] How to achieve personalization at scale
- [10:37] How to set up a quiz
- [13:07] Ways used to promote quizzes
- [14:33] Tips to increase the opt-in rate for quizzes
- [18:49] What is zero-party data?
- [21:55] Gen's advice for growing e-commerce businesses
Quotes
"I think the brands that might not benefit much from quizzes might be like a single SKU brand. So product where it's like, alright, you get one product. The decision is easy. It's more focused on can the merchant sell the product or not?"
"Once you're able to understand the customer challenges and their goals, you can bridge the gap from where they currently are to where their goals are. And that's where we can fill the gap with a quiz."
"Once you're layering on their needs, goals, challenges, all of a sudden, you can play to those more. And it impacts your messaging, what you're sending, when, and how."
"So when people ask, like, okay, what should I consider? What should I do in building the quiz? I think the first and most important thing is to define what your goals are. Like what data points are most interesting or helpful to you to improve your segmentation and set your targeting to be more specific?"
"What is the exchange of value between the merchant and the visitor? And how can you make it most compelling?"
"The quiz is more like an exchange or a conversation to enhance or improve the opt-in."
Connect with Gen Furukawa
Gen Furukawa's Company Website
Gen Furukawa's LinkedIn
Email: gen@prehook.com. | Try Prehook free for 14 + 30 days if you mention Maureen in your email
Download Prehook on App Store or Shopify
Gen Furukawa's Podcast: Cart Overflow
Find out more!
Training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
Work With Us: Apply to Our Apprenticeship Program: Product Profit Lab
Connect with Maureen on Instagram: Maureenmwangiofficial
Join our incredible community - Product Entrepreneurs Who Scale
Subscribe and rate our podcast on iTunes here.
Android users can subscribe and rate our podcast on Spotify.
Subscribe and rate our podcast on iTunes here.
As long as marketing remains a mystery to you, you’ll struggle. Chasing random shiny-objects on the internet won’t work. Throwing spaghetti won’t work. The only thing that WILL work is to design a marketing strategy with scientific precision.
In this episode, I explain why your marketing efforts aren't yielding the desired results. If you are looking to turn your product-based business into a well-oiled profit machine, you need to understand that marketing follows a very specific framework. And if you’re not following it, you’ll be banging your head against a revenue ceiling of your own making.
Episode Highlights
- [01:20] Two scenarios that explain why your marketing is not working
- [03:30] Three keys to effective marketing
- [05:07] What faith can do
- [09:25] Three types of entrepreneurs
- [16:24] The difference that getting support makes
- [22:38] Four reasons why your marketing is not sticking
Quotes
"Three things have to happen when it comes to effective marketing: intentionality, being strategic, and being willing to work to make things happen."
"…the bridge between where I am today and where I want to be is faith, and I cannot know how to do something until I take that first step."
"You must understand that faith will get you where you want to be. You must be willing to bet on yourself when you don't feel like doing it."
"Hope and hustle don't build empires. Instead, it's strategy, precision, and faith that actually build empires."
"…every time you're caught in the strategy, planning, and preparation to figure out the next best thing, you're trapped in perfectionism. So ask yourself, has perfectionism served you?"
"We're not used to investing in ourselves. That investment is an investment to save you time and money that you otherwise would have lost because you don't know what you are doing."
"…whatever you're resisting is what you're supposed to be doing because that is where your breakthrough will come from."
"…the reason your marketing isn't delivering results is that you're potentially telling your own story instead of your audience's."
Find out more!
Training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
Work With Us: Apply to Our Apprenticeship Program: Product Profit Lab
Connect with Maureen on Instagram: Maureenmwangiofficial
Join our incredible community - Product Entrepreneurs Who Scale
Subscribe and rate our podcast on iTunes here.
Android users can subscribe and rate our podcast on Spotify.
Subscribe and rate our podcast on iTunes here.
As long as marketing remains a mystery to you, you’ll struggle. Chasing random shiny-objects on the internet won’t work. Throwing spaghetti won’t work. The only thing that WILL work is to design a marketing strategy with scientific precision.
In this episode, I explain why your marketing efforts aren't yielding the desired results. If you are looking to turn your product-based business into a well-oiled profit machine, you need to understand that marketing follows a very specific framework. And if you’re not following it, you’ll be banging your head against a revenue ceiling of your own making.
Episode Highlights
- [01:20] Two scenarios that explain why your marketing is not working
- [03:30] Three keys to effective marketing
- [05:07] What faith can do
- [09:25] Three types of entrepreneurs
- [16:24] The difference that getting support makes
- [22:38] Four reasons why your marketing is not sticking
Quotes
"Three things have to happen when it comes to effective marketing: intentionality, being strategic, and being willing to work to make things happen."
"…the bridge between where I am today and where I want to be is faith, and I cannot know how to do something until I take that first step."
"You must understand that faith will get you where you want to be. You must be willing to bet on yourself when you don't feel like doing it."
"Hope and hustle don't build empires. Instead, it's strategy, precision, and faith that actually build empires."
"…every time you're caught in the strategy, planning, and preparation to figure out the next best thing, you're trapped in perfectionism. So ask yourself, has perfectionism served you?"
"We're not used to investing in ourselves. That investment is an investment to save you time and money that you otherwise would have lost because you don't know what you are doing."
"…whatever you're resisting is what you're supposed to be doing because that is where your breakthrough will come from."
"…the reason your marketing isn't delivering results is that you're potentially telling your own story instead of your audience's."
Find out more!
Training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
Work With Us: Apply to Our Apprenticeship Program: Product Profit Lab
Connect with Maureen on Instagram: Maureenmwangiofficial
Join our incredible community - Product Entrepreneurs Who Scale
Subscribe and rate our podcast on iTunes here.
Android users can subscribe and rate our podcast on Spotify.
Subscribe and rate our podcast on iTunes here.
Are you asking yourself any of these questions?
- What should I do to start making money?
- What can I do to boost my sales?
- How can I accelerate the of my business?
- What do I need to do to advance to the next level?
Sometimes, what you have to do is not the solution; it’s what you must refrain from doing.
In this episode, I talk about three things you should stop doing if you want to get to where you want.
Episode Highlights
- Three growth-inhibiting habits you must quit doing:
- [02:10] #1: Stop staying stuck in fear: How fear manifests itself and derails business progress
-
[03:50] How to overcome fear
-
[13:10] #2: Stop excessively altering your strategy. You need to have a consistent strategy.
- [13:40] Explaining the brand growth framework and how it works
-
[15:41] The value and levels of accountability
-
[20:39] #3: Stop diminishing your objective when you fail to achieve it
Quotes
"Whenever we are experiencing fear, it's because we are focusing on something that is not true. Your brain has done an excellent job of focusing on the wrong thought."
"Most of you, my clients and potential clients, actually know the strategy. Often, you don't need to know more. You just need to commit to the next step. If the next step is to get expert-level support, commit to sending me a message or clicking the link and booking your call."
"…commit to getting the support that will help you drive your business forward. Put yourself in a community that will help you execute that."
"Get into a community where people will tell you like it is with no fluff or BS but from a place of love. It's so easy to stay in a place where you're feeling comfortable, but if somebody doesn't challenge your thinking and beliefs, nothing will happen."
"Are you building your business based on what you really want? Or are you building your business based on what you think you can do? If you're building your business based on what you think you can do, you've minimized your genius, impacting how you show up. We have to focus on what we really want."
"We have to anchor ourselves on what we really want because that pulls us forward and puts us in the energy and momentum of action and doing things. And also it brings us back to center when we find ourselves in a situation where we're not moving."
"Growing your business is easier than you think. It looks hard from the outside, but it's easier than you think if you know what you need to do. It's when you're guesstimating that you get tired and frustrated. But if you know your plan, it's just a matter of committing to the next step and deciding to navigate through the discomfort that comes with elevation."
Training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
Work With Us: Apply to Our Apprenticeship Program: Product Profit Lab
Connect with Maureen on Instagram: Maureenmwangiofficial
Join our incredible community - Product Entrepreneurs Who Scale
Subscribe and rate our podcast on iTunes here.
Android users can subscribe and rate our podcast on Spotify.
Subscribe and rate our podcast on iTunes here.
Are you asking yourself any of these questions?
- What should I do to start making money?
- What can I do to boost my sales?
- How can I accelerate the of my business?
- What do I need to do to advance to the next level?
Sometimes, what you have to do is not the solution; it’s what you must refrain from doing.
In this episode, I talk about three things you should stop doing if you want to get to where you want.
Episode Highlights
- Three growth-inhibiting habits you must quit doing:
- [02:10] #1: Stop staying stuck in fear: How fear manifests itself and derails business progress
-
[03:50] How to overcome fear
-
[13:10] #2: Stop excessively altering your strategy. You need to have a consistent strategy.
- [13:40] Explaining the brand growth framework and how it works
-
[15:41] The value and levels of accountability
-
[20:39] #3: Stop diminishing your objective when you fail to achieve it
Quotes
"Whenever we are experiencing fear, it's because we are focusing on something that is not true. Your brain has done an excellent job of focusing on the wrong thought."
"Most of you, my clients and potential clients, actually know the strategy. Often, you don't need to know more. You just need to commit to the next step. If the next step is to get expert-level support, commit to sending me a message or clicking the link and booking your call."
"…commit to getting the support that will help you drive your business forward. Put yourself in a community that will help you execute that."
"Get into a community where people will tell you like it is with no fluff or BS but from a place of love. It's so easy to stay in a place where you're feeling comfortable, but if somebody doesn't challenge your thinking and beliefs, nothing will happen."
"Are you building your business based on what you really want? Or are you building your business based on what you think you can do? If you're building your business based on what you think you can do, you've minimized your genius, impacting how you show up. We have to focus on what we really want."
"We have to anchor ourselves on what we really want because that pulls us forward and puts us in the energy and momentum of action and doing things. And also it brings us back to center when we find ourselves in a situation where we're not moving."
"Growing your business is easier than you think. It looks hard from the outside, but it's easier than you think if you know what you need to do. It's when you're guesstimating that you get tired and frustrated. But if you know your plan, it's just a matter of committing to the next step and deciding to navigate through the discomfort that comes with elevation."
Training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
Work With Us: Apply to Our Apprenticeship Program: Product Profit Lab
Connect with Maureen on Instagram: Maureenmwangiofficial
Join our incredible community - Product Entrepreneurs Who Scale
Subscribe and rate our podcast on iTunes here.
Android users can subscribe and rate our podcast on Spotify.
Subscribe and rate our podcast on iTunes here.
With me today are Anna Maria and her sister Jackie, co-founders of Telias Styles and Design. Before Telias Style And Design, Anna Maria worked in retail for Dress Band for 17 years. When Dress Band closed at the end of 2019, it allowed her to focus on Telias and bring it to life. Telia started by making masks during COVID and then rolled into fashion, then decided to zero in on home décor, starting with making throw pillows.
However, it was not all smooth sailing with Telias. They operated on a purely mom-and-pop standpoint with no positioning statement. They also did not have brand direction, a website, and barely any marketing knowledge. They had a social media footprint but did not know how to leverage social media to build the brand. It is no surprise that this resulted in frustration, let alone with the metrics that mattered, but with the vanity metrics like likes and comments on social media.
Today, the two co-founders are here to talk about the impact of the Product Profit Lab program on their business
Episode Highlights
[1:30] Guest introduction and how they formed their business
[3:33] The state of Telias Style and Design before Product Profit Lab in terms of pricing, marketing, and emotional state
[6:41] The impact of Product Profit Lab on Telias Style and Design
[08:55] How preplanning for growth has reflected in Telias Style and Design sales
[11:07] The results Telias' Style and Design achieved from the coaching
[13:38] One valuable lesson the two learned from the program was not attaching your personal feelings and thoughts to the brand and make decisions based on data and not feelings/thoughts.
[15:28] Fears and hesitations Anna Maria and Jackie had before taking the program
[19:10] Telias' customers' price objections and how they dealt with them
[20:50] Mistakes the program saved Anna Maria and Jackie from
[27:17] The annual holiday planning and maximizing promos each calendar month
[28:50] What the program guarantees if you show up, listen to guidance, and implement
Links & Resources
Telias Style and Design Website
Telias Style and Design Instagram
Telias Style and Design Facebook
Telias Style and Design Pinterest
Find out more!
Training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
Work With Us: Apply to Our Apprenticeship Program: Product Profit Lab
Connect with Maureen on instagram: Maureenmwangiofficial
Join our incredible community - Product Entrepreneurs Who Scale
Subscribe and rate our podcast on iTunes here.
Android users can subscribe and rate our podcast on Spotify.
Subscribe and rate our podcast on iTunes here.
With me today are Anna Maria and her sister Jackie, co-founders of Telias Styles and Design. Before Telias Style And Design, Anna Maria worked in retail for Dress Band for 17 years. When Dress Band closed at the end of 2019, it allowed her to focus on Telias and bring it to life. Telia started by making masks during COVID and then rolled into fashion, then decided to zero in on home décor, starting with making throw pillows.
However, it was not all smooth sailing with Telias. They operated on a purely mom-and-pop standpoint with no positioning statement. They also did not have brand direction, a website, and barely any marketing knowledge. They had a social media footprint but did not know how to leverage social media to build the brand. It is no surprise that this resulted in frustration, let alone with the metrics that mattered, but with the vanity metrics like likes and comments on social media.
Today, the two co-founders are here to talk about the impact of the Product Profit Lab program on their business
Episode Highlights
[1:30] Guest introduction and how they formed their business
[3:33] The state of Telias Style and Design before Product Profit Lab in terms of pricing, marketing, and emotional state
[6:41] The impact of Product Profit Lab on Telias Style and Design
[08:55] How preplanning for growth has reflected in Telias Style and Design sales
[11:07] The results Telias' Style and Design achieved from the coaching
[13:38] One valuable lesson the two learned from the program was not attaching your personal feelings and thoughts to the brand and make decisions based on data and not feelings/thoughts.
[15:28] Fears and hesitations Anna Maria and Jackie had before taking the program
[19:10] Telias' customers' price objections and how they dealt with them
[20:50] Mistakes the program saved Anna Maria and Jackie from
[27:17] The annual holiday planning and maximizing promos each calendar month
[28:50] What the program guarantees if you show up, listen to guidance, and implement
Links & Resources
Telias Style and Design Website
Telias Style and Design Instagram
Telias Style and Design Facebook
Telias Style and Design Pinterest
Find out more!
Training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
Work With Us: Apply to Our Apprenticeship Program: Product Profit Lab
Connect with Maureen on instagram: Maureenmwangiofficial
Join our incredible community - Product Entrepreneurs Who Scale
Subscribe and rate our podcast on iTunes here.
Android users can subscribe and rate our podcast on Spotify.
Subscribe and rate our podcast on iTunes here.
So, you've been successful in launching your business. Your target market embraced the idea you developed, and you put it into action. Your efforts and financial commitment were rewarded within the first 6 to 12 months. You actually expanded more quickly than you anticipated. Although the process was somewhat unpredictable, you managed to complete your goal!
Suddenly, things begin to alter. You stop making progress for a sustained period. No matter how hard you work, you can no longer have the same success. You're baffled as to why growth is slowing down.
If this is how things are going for you, you may have hit a growth plateau.
In today's episode, I'll uncover the reasons why you're experiencing a plateau in your growth, four foundational pillars that you must have in place for sustainable growth, how to bridge the gap between 10K and 30K monthly, my outlook on paid ads and the true formula to ensure continued growth, and more.
Episode Highlights
- [01:44] Why you're experiencing a plateau in your business
- [02:47] Four foundational pillars for sustainable growth
- [25:30] How to bridge the gap between 10K and 30K
- [40:31] The value of Product Profit Lab's Apprenticeship Program
- [46:55] The core promises of the program
- [49:34] The framework and phases of the Apprenticeship Program
Episodes Mentioned:
Episode 43: Millions at Stake? You Better Understand This Metric
Quotes
Brand building is more science than art. Big brands don't build a brand by trial and error, nor should you.
Many times, small businesses want to run like big businesses. But unfortunately, if the foundation is not there to run like a big business, you're losing your power because you're not connecting with your audience at an intimate level when you have the ability to do so.
Four things to ensure profitability in your business: customer acquisition, customer retention, customer loyalty, and ensuring you have customer lifetime value.
To scale, you must simplify everything in your business. Simplify your product assortment, messaging, marketing strategy, order fulfillment strategy, and operating model on the back end—literally simplify everything. Scaling is all about ensuring that everything you do, you do it well, and you can repeat it over and over again before you add something else.
Your business cannot outgrow your personal growth.
Product Profit Lab Apprenticeship core promises are: build your business organically, help you interpret the data that you have, and expose you to strategic growth levers that your business needs to scale, but also give you bonus insider strategies and templates if you want to get into retail or wholesale."
The decisions you make right now will determine whether or not you're successful. You have to make decisions based on where you want to be, not where you are.
Find out more!
Training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
Work With Us: Apply to Our Apprenticeship Program: Product Profit Lab
Connect with Maureen on instagram: Maureenmwangiofficial
Join our incredible community - Product Entrepreneurs Who Scale
Subscribe and rate our podcast on iTunes here.
Android users can subscribe and rate our podcast on Spotify.
Subscribe and rate our podcast on iTunes here.
Whenever we reach a certain point in the growth of our brand, many of us seek the next most effective tactic to scale our businesses. I've been there and learned that constantly changing strategies is not the best course of action when it comes to scaling. We overburden ourselves every time we learn a new tactic. We end up placing ourselves in situations where we feel like we need to know more, which can be overwhelming. Therefore, we become paralyzed because it's one more thing to do.
So in today's episode, I'll provide advice on the fundamental practices you need to adopt to make your brand scalable. I will also answer some of your most pressing questions regarding scaling.
Episode Highlights
- The value of celebrating yourself (01:38)
- Why you need to be distinct (05:00)
- The marketing and infrastructure dilemma (11:45)
- How to solve the marketing problem (22:00)
- How to solve the infrastructure problem (23:00)
- How to create a community of loyal customers that refer you (26:40)
- What is a repeatable marketing system? My example. (29:15)
- How to navigate the overwhelming marketing space (31:20)
- The power of decision making (32:35)
- How to launch your product on a small budget (36:05)
- Strategies for building an audience without too much ad spend (38:06)
Episode Mentioned:
Episode 30: Doing Business Internationally
Find out more! * Connect with Maureen on Instagram at: Maureenmwangiofficial * Subscribe and rate our podcast on iTunes at: Rate, Review, & Follow on Apple Podcasts * Learn to Maximize Your Product Sales * Connect with me on Instagram: * Work this us: Product Profit Lab Apprenticeship
Everyone is trying to save time. So the faster your product on the shelf can 'speak' to consumers, the more money you will make. This is why a lot of groundwork has to be done to understand your ideal customer demographics and behaviors and tailor your branding and messaging accordingly.
In this episode, you will gain insights into predicting and understanding consumer behavior. You will appreciate the people-first approach to solving consumers' problems and why you need to focus on connecting with your customer more than selling them your product. In addition, you will understand how data helps drive better design and, more importantly, how vital messaging is to the purchasing process of any brand you are trying to sell.
Here's a sneak peek…
[1:03] Siena's backstory and journey into branding.
[2:10] Understanding the people-first approach and why understanding the customer must be your focus.
[9:32] Connecting eats selling for breakfast when it comes to messaging.
[12:22] The need to keep messaging and branding simple.
[16:26] Ways to collect data and how data drives brand strategy and packaging design.
[16:47] Understanding consumer demographics and behaviors is essential. How to leverage tools like trend reports, for example, Mintel and Euromonitor.
[18:18] The value of consumer testing.
[22:27] Current trends impacting consumer behavior:
[29:12] Parting advice on consumer behavior, messaging, and branding
Find out more! * Connect with Maureen on Instagram at: Maureenmwangiofficial * Subscribe and rate our podcast on iTunes at: Rate, Review, & Follow on Apple Podcasts * Learn to Maximize Your Product Sales * Connect with me on Instagram: * Work this us: Product Profit Lab Apprenticeship
Nowadays, finding statistics that will grab attention is simple. Likes and comments on social media and open rates are a point of pride. Business owners are happy to display these as monthly hits. However, many of these stats aren't of any substantial value to growing and scaling your brand/business. They may appear beautiful on paper but don't help your beauty brand business scale.
In today's episode, I will help you distinguish these not-so-useful metrics and the ones that matter. I'll explain the most critical metrics, how they operate, and how to improve them.
Episode Highlights
What are vanity metrics and examples of vanity metrics (02:12)
What is customer lifetime value, and why it matters most (6:22)
The key considerations in evaluating your customer lifetime value (9:00)
The two types of CEOs (18:20)
- Customer-centric CEO (18:30)
- Product-centric CEO (20:00)
Typical objections customers have to buying a beauty product (24:25):
- It won't work for my skin
- Too expensive
- The size is too big
- How to address these objections (25:00)
Why you should never neglect a welcome series (28:10)
How to follow up after the first customer interaction/transaction (28:50)
Four recommendations to scale your beauty brand (a recap) (34:18):
- Focus on customer lifetime value (34:20)
- Shift from product- to customer-centric focus (35:15)
- Look at your data (35:53)
- Improve customer experience (36:30)
Quotes
"A vanity metric is a metric that looks nice but doesn't mean anything."
"The money is always in the follow-up, especially if they bought from you the first time. The first purchase is the hardest. But if you're able to get them to convert, it means that they bought from you for a reason. So now the question is, will you support them through that journey?"
"If you can get 60% of your audience to VIP, you will build a highly sustainable business because your marketing costs will be much lower. Then it will be easy for you to implement a referral strategy program."
"When I look at CEOs, beauty brand entrepreneurs, and those that have had massive success in such a short time, that's the number one qualifier—customer centricity. They understand that the only way to drive demand around their brand is spending time digging deep and understanding their audience."
"Branding is why people buy you; marketing is how people find you."
"You never go to somebody's site knowing you're going to buy a product unless you have premeditated on that decision and knew that you actually wanted it. So we often go to sites looking for reasons not to buy."
"Research data shows that small brands lose 70% to 80% of their audiences after the first interaction. This is because they don't focus on nurturing that audience right after their first
Find out more! * Connect with Maureen on Instagram at: Maureenmwangiofficial * Subscribe and rate our podcast on iTunes at: Rate, Review, & Follow on Apple Podcasts * Learn to Maximize Your Product Sales * Connect with me on Instagram: * Work this us: Product Profit Lab Apprenticeship
"Most businesses don't make you feel appreciated. You are simply a number. When you turn someone from a number into feeling appreciated, that is how you build a loyal customer, a super fan."
In this episode, you'll receive highly practical advice on getting your e-commerce business to six figures with no ads, escaping the comparison syndrome on Instagram, and creating a community of raving fans without losing your sanity. You will also gain insights into productivity tools for customer engagement after their first purchase.
Kerrie highlights three fundamental guidelines to get to six figures:
- Enjoy the process
- Understand that growth takes time
- Don't compare yourself to others
Kerrie's mission is to help subscription box, e-commerce, and product-based business owners create widely in-demand brands and products that customers are obsessed with. Her unique framework stems from organic marketing strategies that bring consistent sales and traffic while removing the overwhelm, self-doubt, and what-do-I-do-next syndrome.
Links & Resources
- Kerrie Fitzgerald Website
- Kerrie Fitzgerald Instagram
- Kerrie Fitzgerald Pinterest
- Kerrie Fitzgerald Facebook
- The Slay and Scale Product Academy
Find out more!
- Discover the secret to uncap the growth of your eCommerce business: Maximize Your Product Sales.
- Subscribe and rate our podcast on iTunes here.
- Android users can subscribe and rate our podcast on Spotify.
- Join our incredible community - Product Entrepreneurs Who Scale
- Learn how Maureen can help you grow your brand at any stage.
- Connect with Maureen on Instagram.
Wondering whether scaling is the right next move for you?
Tune into this week’s podcast to find out: Are you really ready to play in the arena with the big boys and girls?
In today’s episode of The Product Entrepreneur Podcast, I’ll discuss three crucial things that every CEO needs in order to scale successfully. I’ll explain why you need these and why you could fail if you don’t have these.
Identify if you have what it takes to take your business to the next level! 💯
If not, learn how to get there.
Understand why:
⚡ Indecisiveness is what kills your dreams.
⚡ Investing in yourself yields the greatest ROI.
⚡ Financial literacy is the key to sustainable success.
You’ll learn the power of decisiveness and how to gain clarity in decision making, how to master your business processes, when and when not to delegate your processes, what common mistakes businesses make in this stage and how to avoid them, why you need to know your numbers, how to know them, where to put your money, and much more.
Remember, this is a personal development journey so I’ll not only share how to sustainably scale but also how to maintain your multiply your money once you’ve scaled. Know how to invest and grow your personal net worth so that you can facilitate business growth.
Find out more! * Subscribe and rate our podcast on iTunes at: Rate, Review, & Follow on Apple Podcasts * Learn to how to uncap the growth of your eCommerce business: Maximize Your Product Sales * Connect with me on Instagram: Maureenmwangiofficial * Work this us: Product Profit Lab Apprenticeship
Have you been feeling overwhelmed or exhausted in your business? Then it’s a sign that you’ve probably outgrown the way you run your business.
Wondering what exactly this means?
Tune into this week’s podcast: Tell-Tale Signs that You’ve Outgrown your Business
On today’s episode of The Product Entrepreneur Podcast, I’ll discuss four key signs that mean you have outgrown your business strategy and that it's time for a change. I’ll explain how to spot these signs and what to do if you have outgrown your business strategy.
I’ll be teaching you how to create a blueprint for your business. You’ll learn to see if you are holding back from change and how to avoid making this mistake. I’ll also be explaining other common mistakes businesses make so that you can avoid sabotaging your business.
You’ll learn:
- Whether you’ve outgrown the way you run your business
- What you should and should not do if you have outgrown your business model
- What your business needs not only to survive but thrive in this stage
- What common mistakes business make in this stage and how to avoid them
- How to create a blueprint to grow and scale your business
While this growth stage can be exhausting and frustrating, it also presents a chance to make changes and grow your business. Seize this opportunity to scale up by creating a blueprint for your business.
Find out more! * Subscribe and rate our podcast on iTunes at: Rate, Review, & Follow on Apple Podcasts * Learn to how to uncap the growth of your eCommerce business: Maximize Your Product Sales * Connect with me on Instagram: Maureenmwangiofficial * Work this us: Product Profit Lab Apprenticeship
In this episode, Leslie shares her journey to the seven-figure mark and navigating the heavily male-dominated entrepreneur space.
Leslie was in business for 17 years before she brought her business over the six-figure mark. She remarks that it wasn't an overnight success. Still, the first step in that process was acknowledging that making that kind of money was what she truly wanted.
She highlights the following as some actions you need to take to grow your business:
- Acknowledge that you want to make money and lots of it
- Inundate yourself with learning through podcasts and conferences and connect with like-minded people
- Prioritize taking time off and having 'empty time.'
- Know your numbers
- Build the business and invest the profits
Leslie’s mission is to inspire other women entrepreneurs, especially those with product-based businesses, to be successful and counteract the staggering 1% statistic.
Links & resources mentioned in this episode
- Leslie Kuster
- Leslie Kuster Facebook
- Leslie Kuster YouTube
- Leslie Kuster LinkedIn
- Leslie Kuster Instagram
- Back from Bali
- Leslie Kuster courses
- Learn 7 Mistakes Women Entrepreneurs Make & What to Do Instead, a free e-book by Leslie Kuster
- Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine, a book by Mike Michalowcz
- Ali Brown
Find out more!
- Experiencing a sales plateau, watch this training : Maximize Your Product Sales to uncap your growth!
- Subscribe and rate our podcast on iTunes here.
- Android users can subscribe and rate our podcast on Spotify.
- Join our incredible community - Product Entrepreneurs Who Scale
- Learn how Maureen can help you grow your brand at any stage.
- Connect with Maureen on Instagram.
In this episode, Jennifer will share her entrepreneurship journey, and I hope you can borrow a leaf or two?
How Jennifer’s parents influenced her entrepreneurship journey
Jennifer grew up with entrepreneurial parents, and everything seemed just normal for her until the conversations they were having started changing into serious discussions. Jennifer admired how present her parents were to the family, and it made her admire entrepreneurship.
Jennifer’s inspiration to venture into the healthy snacks business
When Jennifer started her business, they were throwing just anything into the box, but things changed because she was going through her health journey. She decided to change the box’s contents since she discovered how essential diet is.
Factors to consider when buying snacks
The first thing you need to do is read the ingredients list and make sure you understand everything and are comfortable with it. Also, keep in mind that your body counts on nutrients, not calories.
Timestamps:
[00:44] Getting to know Jennifer: who she is, what companies she manages, and how she became an entrepreneur.
[02:53] How Jennifer’s parents influenced her entrepreneurship journey
[10:05] What inspired Jennifer to get into the healthy snacks business?
[16:35] How Jennifer’s business has changed since we started working together
[22:00] What to consider when buying healthy snacks
Quotes:
- “The longer you stay in your deep chances are high that you’re going to be in the energy of defeat, which forces you to give up.”
- “Entrepreneurship is the monetization of a solution.”
- “When we’re getting into something new, naturally, we gravitate towards comparing ourselves with people who’ve been in the game long enough and we get stuck.”
- “You don’t want your blood sugar to drop too low throughout the day. You want to make sure that you’re having smaller meals, those smaller snacks to keep you going.”
Connect with Jennifer Calderon:
Website: https://ohgoodiebox.com/
Instagram: https://www.instagram.com/ohgoodiebox/
Podcast: https://podcasts.apple.com/us/podcast/nothing-but-good/id1599390414
Use the promo code: thebrand124 to enjoy 15% off your first box.
Find out more! * Subscribe and rate our podcast on iTunes at: Rate, Review, & Follow on Apple Podcasts * Learn to Maximize Your Product Sales * Connect with me on Instagram: * Work this us: Product Profit Lab Apprenticeship
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
If you’re an e-commerce, product-based entrepreneur trying to scale your business and build a successful brand, then this episode is just for you.
Uncover the secrets that big brands use to build an obsession brand.
So what is brand obsession? And how do you create such a brand?
Tune in to this episode to listen to five insider secrets that can help you scale your business and take it to the next stage.
I’ll reveal strategic ways to scale your business, and different techniques to use in different scenarios and stages to get optimal results. You’ll learn how to create a clear and consistent brand message and never confuse your audience again.
Do you find yourself doing all the right marketing but not getting any sales? It’s often because we make the mistake of doing marketing before branding. Understand why branding comes before marketing and why positioning comes before pricing.
After this episode, you’ll be able to review your pricing to base it on the perceived value of your target audience. This will help you increase your margins and reduce worrying about competitive prices. You’ll learn how to expand your distribution through creative sales strategies and be present where your audience is, both physically and mentally.
This episode teaches you to uncomplicate your business, reduce your expenses and streamline your operations to smoothly and successfully sail into the next stage of your business.
You’ll finally be able to attract long-term, repeat, loyal customers who will talk about your brand when you aren’t even present and build an Obsession Brand!
In upcoming episodes, you’ll learn:
- How to get your product in big box stores and on retail shelves.
- How to redesign your packaging for maximum impact.
- And so much more.
Find out more! * Subscribe and rate our podcast on iTunes at: Rate, Review, & Follow on Apple Podcasts * Learn to Maximize Your Product Sales * Connect with me on Instagram: * Work with us: Product Profit Lab Apprenticeship
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
How do you know you have enough information to make a decision? As we get to new levels of growth in our businesses, we come to a place of decision-making. A lot of entrepreneurs struggle with this, because they don’t want to make the wrong decision! They want to know for sure that they’ll get a return on everything they invest in, and this delays the decision-making process. In this episode, I’m going to help you develop your clarity compass so that you can confidently make decisions in your business.
In this special episode, Maureen chats with Flare Agency owners Jessica and Amy about all things digital marketing. Jessica and Amy have over 10 years of digital ads and content creation experience, and they’ve been in business together at Flare Agency for the past 4 years. They shared some of their top tips and advice for business owners. Learn more about Flairst at https://www.flairst.com/
Are you ready to write content that converts for your eCommerce business? Get ready to learn how to write content that speaks to your ideal customer, take your audience (successfully) through every stage of the customer journey, and ultimately create brand obsession. Remember to subscribe to this podcast and write a review!
Maximize Your Product Sales with Maureen's Free Download: https://www.startwardconsulting.com/maximize-your-product-sales
Learn more about Maureen's business incubator: www.startwardconsulting.com/product-profit-lab
Connect with Maureen on Instagram: www.instagram.com/maureenmwangiofficial
In this special episode, I am interviewed by Paul Dodd. I'm sharing my journey of entrepreneurship. From childhood, to college, to corporate, to my current role as a business strategist, hear what influenced me and shaped my choices. If you’re looking to grow and scale your brand with scientific precision & become a market leader, I invite you to apply to Product Profit Lab.
Visit https://www.startwardconsulting.com/product-profit-lab to learn how we can help!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out.
Does your entrepreneurship journey feel like a roller coaster rather than a magical ride into the sunset? If it does, you’re not alone. Most of the entrepreneurs I know and coach feel this way! Because of this, I want to tell you my 5 P’s of Entrepreneurship. These are the things I truly believe it takes to have lasting success as an entrepreneur. Connect with me on Instagram @maureenmwangiofficial and let me know your top takeaway from this episode!
Today on the podcast, Maureen chats with Ryan Margolin, CEO of Professional Hair labs. Started in 1994, Professional Hair Labs has dominated the hair care industry while staying true to its vision of clean, healthy and environmentally friendly hair adhesive products. Ryan shared his take on not only building a highly successful business from the ground up, but also advice on scaling, manufacturing, IP protection, international trade, and dealing with product counterfeiting. Connect with Ryan at https://prohairlabs.com/ or @professionalhairlabs on Instagram and Facebook.
Get Maureen's free training to maximize your product sales: https://www.startwardconsulting.com/maximize-your-product-sales
Connect with Maureen on Instagram @maureenmwangiofficial or Facebook @startwardconsulting
What is the foundation of your business? Why does this foundation matter? A lot of people have started asking me, “What makes a small brand different from a big brand?” But it took a while for me to really start understanding the difference between a big brand and a small brand.
The key difference is a foundation. To explain this concept, I'm going to use the example of setting up pizza. When it comes to building a business, a lot of our product based entrepreneurs usually want to sell more, market more, and have people find them. When I hear that, it makes me think of a half-baked pizza.
In this episode, I'm sharing the important questions all entrepreneurs should ask when building their product-based brand.
Ready to Maximize Your Sales? Get my free tool to do just that when you visit www.startwardconsulting.com/maximize-your-product-sales
Connect with me on Instagram @maureenmwangiofficial or in my Facebook group, Product Entrepreneurs Who Scale.
In this episode, Maureen interviews Michael Keplinger of SmashBrand on the role that packaging plays in marketing, how to stand out in a saturated market, and why building a strong brand is foundational to having great packaging. With online shopping, things are changing. However, some products will always be on the shelf. With those products, like food items, packaging has to do almost all the work. Until a brand becomes more well-known, it’s up to packaging to attract consumers in the store.
In eCommerce, packaging still has a huge focus. You’re so limited on what you can put on packaging that you have to focus on what is important. When you search online, the first thing you see is the front of the product. Regardless of product or category, every product needs engaging packaging.
Michael takes a scientific approach to consumer marketing at Smash Brand, and then this data is married with the creative to create packaging that connects with consumers.
On Instagram, find @maureenmwangiofficial.
On LinkedIn, find Michael Keplinger.
Ready to Maximize Your Product Sales? Get Maureen's free training here! https://www.startwardconsulting.com/maximize-your-product-sales
Visit Maureen's website at www.startwardconsulting.com to learn more about her coaching and services.
Do you wish you could create abundance in your life? As we begin a new year, many of us have been taking the time to dream up our goals and make plans for 2022. I want to show you how to achieve those goals and create abundance through the things you already have.
I talk a lot about assets when I’m teaching business. I often emphasize how important it is to create and have assets in your business. So, I like to define an asset as a resource with value. They give you a positive return on your investment. Usually, when we think about assets, most of us are trained to think about them financially. We consider them something we can invest money into.
I truly believe the most important assets that you as a business owner possess are your brain, your time, and your money. You'll notice that I haven’t even included material possessions or the “normal” revenue-producing assets in this conversation. We’re not going to talk about those today. While this isn’t a financial lesson, it will still help your finances!
I want you to know that the way these investments should happen is from the bottom up. This means that you should be investing your money into creating more time, which is more valuable than money. Then you should be investing your time and your money into your brain to make your brain more valuable.
Ready to learn how to grow your assets and create abundance in your life and business? Listen for all the details!
Let's connect!
On Instagram, find @maureenmwangiofficial.
Ready to Maximize Your Product Sales? Get my free training here! https://www.startwardconsulting.com/maximize-your-product-sales
Visit my website www.startwardconsulting.com to learn more about my coaching and services.
If this episode helps you, be sure to leave a review! It makes a huge difference.
Ready to Maximize Your Product Sales? Get my free training here! https://www.startwardconsulting.com/maximize-your-product-sales
Connect with me on Instagram @maureenmwangiofficial
Join my Facebook group for product entrepreneurs, "Product Entrepreneurs Who Scale."
Do you feel like your brand growth has slowed down or even plateaued? This year, the digital marketing landscape has evolved. In fact, it will continue to evolve. Ads tracking is becoming more opaque, and this makes customer acquisition more difficult. So how do you combat this?
You need to develop and create a referral marketing program.
Many of my clients are not starting with a huge customer base, but a referral marketing program is powerful no matter the size of your audience. If you’ve made even one sale, you can have a referral program. In fact, if you don’t have one, you are leaving money on the table! Whether or not you like it, your brand growth may depend on it. In this episode, I'll tell you why.
If this episode helps you, be sure to leave a review! It makes a huge difference.
Ready to Maximize Your Product Sales? Get my free training here! https://www.startwardconsulting.com/maximize-your-product-sales
Connect with me on Instagram @maureenmwangiofficial
Join my Facebook group for product entrepreneurs, "Product Entrepreneurs Who Scale."
Today on The Product Entrepreneur Podcast, Kalina joins Maureen to discuss how she built, grew, and sold her six figure product business. She is the host of her own podcast, Small But Mighty. They discuss her background in entrepreneurship, how to connect with raving fans, and how to overcome mindset blocks.
Connect with Kalina on IG: @kalinastormer
The word scale is used a lot on the online space, but many people don’t understand what it means. What does scaling mean to you? Everyone thinks they want to scale, but what they often mean is that they want to make more money.
In this episode, Maureen is talking about how to identify if you’re ready to scale, what to do in order to become ready, and how to truly scale your business.
Connect with Maureen on Instagram: www.instagram.com/maureenmwangiofficial or @maureenmwangiofficial
Join Maureen's private community for product entrepreneurs on Facebook: www.facebook.com/groups/productentrepreneurswhoscale
Deidre Wright is the award winning CEO of Strategic Stories and Personal Brand Advisor helping professionals elevate their visibility, career and income as seen and sought after leaders. Today she and Maureen are discussing how to succeed in entrepreneurship and the corporate world as minorities. They discuss branding, networking, self-promotion, and building your own ecosystems for success.
Find Deidre at www.deidrewright.com
Connect with Maureen on Instagram: www.instagram.com/maureenmwangiofficial
Connect with Maureen on Facebook in her private community for entrepreneurs, Product Entrepreneurs Who Scale: www.facebook.com/groups/productentrepreneurswhoscale
Apply to join The Product Profit Lab with Maureen: https://startconsulting.typeform.com/pplapplication
When you embrace the CEO mindset, step into your power. Once you step into the power, you have to own it.
CEOs ask questions like, “What is the consequence of me making this decision? Am I willing to own that consequence?”
They become the person who can decipher emotion from objectivity. You will only do that when you start becoming self-confident. Then you can make decisions for the good of your business rather than what feels good in the moment.
Learn how to step into your power as a CEO in this episode!
Connect with Maureen on Instagram using this link (www.instagram.com/maureenmwangiofficial) or her handle: @maureenmwangiofficial
Join Maureen's Facebook group, Product Entrepreneurs Who Scale by following this link (https://www.facebook.com/groups/productentrepreneurswhoscale) or typing in the name!
Is Amazon a good platform for you? How does it differ from eCommerce on your website? Verity will answer those questions! Learn what inspired her to begin selling on Amazon, what things you should consider before becoming an Amazon seller, how to plan for healthy profit margins and more!
Connect with Verity on Instagram @smartlittlespace or her website www.smartlittlespace.com
Find Verity's Facebook Group: eCommerce & Amazon For Product-Based Brands
Connect with Maureen on Instagram @maureenmwangiofficial or her website www.startwardconsulting.com
Find Maureen's Facebook Group: Product Entrepreneurs Who Scale
Maureen shares her core values around coaching entrepreneurs. Bottom line: She believes in coaching her clients to be successful in life as well as run a successful business.
In this episode, learn more about the importance of mindset, making data-driven decisions, taking action, embracing your passion, and how Maureen can help you in your entrepreneurship journey.
Share your feedback with Maureen on Instagram @maureenmwangiofficial (www.instagram.com/maureenmwangiofficial)
Join the free Facebook community for entrepreneurs: www.facebook.com/productentrepreneurswhoscale
Maureen Mwangi explains the core elements of any brand that draws its ideal customers, including the functional and emotional benefits, the DNA of the brand, and more.
Ready to learn the 8 things that create a magnetic brand? Listen to find out!
Maureen expresses how the things we are often afraid of are not actually that scary. Being embarrassed, falling on your face, being vulnerable…all of these things keep us from taking action. In this episode, Maureen discusses how to face fear and overcome it.
Here are four things to remember when dealing with fear: - Learn how to relax into fear - Embrace fear by moving towards it (feel it, allow yourself to cry, whatever) - Notice how you want to constrict against fear (if it feels safer) - Fear is protective when needed and harmless when it’s not
Maureen and Marketing Expert Nicole share how to use organic traffic and ads to grow your business reach, the importance of strategizing a year in advance, growing your reach during Quarters 1-3 to leverage for Quarter 4, and the challenges of entrepreneurship.
Subscribe and rate our podcast on iTunes here (https://podcasts.apple.com/us/podcast/the-product-entrepreneur-podcast/id1534055172).
Android users can subscribe and rate our podcast on Spotify (https://open.spotify.com/show/2Z3hz5HEyaDebUWY4rHCSn?si=cWsFg2IZQ3i-v3z0bxbkfA).
Join our incredible community - Product Entrepreneurs Who Scale (https://www.facebook.com/groups/ProductProfitLab)
Book a Brand Growth Strategy Call with Maureen (https://startwardconsulting.as.me/growth-strategy-call)
Odette shares how working with Maureen took her from an idea to a 6 figure business in just 12 months. Her store has sold out multiple times, even at an increased price point!
Learn how you can shift your mindset to achieve your goals! Odette explains how her negative thoughts were a huge factor in her success.
See how organic traffic and sales worked for Odette's growth. She targeted her audience on social media through content. Her strategy showed people how her products can help vs. selling, and it became a service rather than an ad.
Odette used Maureen's strategy to sell before her website was ready, and then utilized a website to sell once it went live.
She also discussed creating a luxury popup shop, and how it worked for her business.
Maureen and master mindset coach Kara Gasie discuss developing an iron clad mindset as an entrepreneur.
Kara shares the 5 Step Process from Circumstance to Results, her top tips for female entrepreneurs, and nuggets of mindset advice throughout this powerful episode.
Follow Kara Gasie on Instagram: www.instagram.com/karagasiecoaching
Visit Kara's website: www.karagasie.com
Book a Brand Audit call: https://startwardconsulting.as.me/growth-strategy-call
Join my Facebook group for entrepreneurs: https://www.facebook.com/groups/productentrepreneurswhoscale
Maureen shares the information you need in your presentation to retailers, including the information you would need on each slide or page of a document in your presentation. You will be able to present yourself as the right strategic partner for the retailer in 10 slides/points or less.
These points include an introduction, your customer's POV, the evolution of your product category, metrics, growth barriers, placement and location, winning together, and recommendations for execution.
Book a Brand Audit call: https://startwardconsulting.as.me/growth-strategy-call
Join my Facebook group for entrepreneurs: https://www.facebook.com/groups/productentrepreneurswhoscale
Maureen outlines the 6 Most Common Myths of Product Entrepreneurship, including “you have to follow big brands to be successful,” “you have to do more of everything at once,” “you just need to hustle harder,” “you need to market everywhere at the same time,” “you need lots of products,” and “top founders have everything figured out.”
Learn the truths that overturn these myths, and how you can use them to grow your business no matter what stage you’re in!
Book a free Brand Growth Strategy call: https://startwardconsulting.as.me/growth-strategy-call
Join my Facebook group for entrepreneurs: https://www.facebook.com/groups/productentrepreneurswhoscale
I'm sharing ways to find success in life and business in today's podcast episode!
When things become difficult in your journey, you need to let go of problems once you've done all you can do. When you do your part, trust and have faith that the rest will follow.
I'm sharing how to stop comparing yourself to others, how to stop making short term decision for instant gratification, how to FINISH what you've started rather than starting and stopping things constantly, and how to stop taking advice from those who have not done what you are trying to do!
Don't let temporary circumstances determine the future of your life and business!
Book a free Brand Growth Strategy call: https://startwardconsulting.as.me/growth-strategy-call
Join my Facebook group for entrepreneurs: https://www.facebook.com/groups/productentrepreneurswhoscale
Wondering how you can grow your business?
Today I'm sharing 3 Simple Levers to Grow Your Brand on my podcast! You can increase your customers, increase order value, or increase order frequency.
I'm also telling you my top way to grow your business, and why it will provide you the highest return for less daily time invested.
Book a free Brand Growth Strategy call: https://startwardconsulting.as.me/growth-strategy-call
Join my Facebook group for entrepreneurs: https://www.facebook.com/groups/productentrepreneurswhoscale
Maureen continues her training on retail strategies that will get you into big box stores and empower you to scale your product-based business.
Learn what products retailers are looking for, how to finance production, how to tell your story well, and how to get in front of the buyer.
Listen to Part 1 here.
Join Maureen's private Facebook community for product entrepreneurs.
Learn about Maureen's 12 month business incubator for product entrepreneurs who are ready to grow their brand.
Nia the Video Confidence Coach talks all things video and social media marketing with Maureen. Nia is a social media strategist who specializes in working with women entrepreneurs. She has worked with large beauty brands including Shea Moisture (Canada).
You'll learn how to leverage your online marketing to build a community around your beauty brand and sell out - consistently!
Join Maureen's free Facebook Community for Product Entrepreneurs!
Follow Nia on Instagram: www.instagram.com/socialeesavvynia
Follow Maureen on Instagram: www.instagram.com/maureenmwangiofficial
Maureen discusses how to bring your business into the retail space.
Book a Brand Growth Strategy Call with Maureen: https://startwardconsulting.as.me/growth-strategy-call
Join the free Facebook group for Product Entrepreneurs who scale: https://www.facebook.com/groups/productentrepreneurswhoscale
Maureen sits down with Fitness and Business guru Jane Mukami to discuss how competitive fitness taught Jane how to build a successful business.
Follow Maureen on Instagram: @maureenmwangiofficial
Follow Jane on Instagram: @fitkenyangirl
Learn more about Maureen's Business Consulting services: www.startwardconsulting.com
Schedule your free Brand Growth Strategy Call: https://startwardconsulting.as.me/growth-strategy-call
Maureen Mwangi shares how success comes from the decisions made every day towards your goals.
Maureen talks email marketing - what it is, and why you need it - with Jessica, founder of Ecommerce Badassery.
Join Maureen's free group for entrepreneurs on Facebook!
Learn more about Maureen's business consulting and coaching services for product entrepreneurs.
Sara Duchovnay is a master juggler of dual careers—professional opera singer and estate fine jewelry company owner—and she has also found a way to mesh these two passions together beautifully. Sara searches the world over for the most beautiful pieces of fine jewelry from the past and curates them into collections for her clients online.
Doesn’t that sound fabulous?
A few years ago Sara got out of an emotionally and financially abusive relationship, bought herself a diamond divorce ring, and came to realize that she was more business-savvy and financially smart than she had been led to believe. As she pushed past the pain and found freedom, she knew this was her chance to focus on a product that was personally meaningful to her: beautiful vintage jewelry.
As an opera singer who’s often on the road, she uses those trips to shop for jewelry at estate sales and hole-in-the-wall shops. “When I think about how antique and vintage jewelry makes me feel,” she says, “I want to give other people that feeling.”
On this episode of The Product Entrepreneur Podcast, Sara gives us the inside scoop on owning and operating a luxury brand and shares:
- How her unique story helps her brand stand out from her competitors.
- What skill she learned that has saved her thousands of dollars in her business.
- Why she posts and markets her business almost exclusively on Instagram.
- How she leverages data to make decisions for her business.
- How her target audience finds her and how she builds connections with her customers.
Find out more! * Subscribe and rate our podcast on iTunes at: https://podcasts.apple.com/us/podcast/the-product-entrepreneur-podcast/id1534055172 * Android users can subscribe and rate our podcast at: https://open.spotify.com/show/2Z3hz5HEyaDebUWY4rHCSn?si=cWsFg2IZQ3i-v3z0bxbkfA * Join our incredible community - Product Entrepreneurs Who Scale
You can connect with Sara—and purchase her jewelry—through her website: songbirdsaraantiquejewelry.com or check out what she’s up to on a daily basis on Instagram: @songbirdsarajewelry.
When it comes to owning a successful product-based business, knowing what NOT to do can often be as important as knowing what TO DO. As a brand growth strategist, I have witnessed entrepreneurs making some of the same mistakes over and over and over again while trying to grow their brand.
I want to help you avoid those mistakes.
We live in a highly-saturated market, and you need a magnetic, profitable brand that will not only stand out in a crowd, but will also stand the test of time. Building that kind of brand is a journey, and I can help you navigate the problems and challenges that will inevitably occur along the way.
In this episode of The Product Entrepreneur Podcast, we’ll talk about these common marketing pitfalls and how you can prevent them:
- Pricing your products really high, then trying to compensate with discounts.
- Training your customers to only buy from you when there’s a sale.
- Burning advertising dollars on short-term ads and giving up too quickly.
- And three more. . .
Find out more! * Subscribe and rate our podcast on iTunes at: https://podcasts.apple.com/us/podcast/the-product-entrepreneur-podcast/id1534055172 * Android users can subscribe and rate our podcast at: https://open.spotify.com/show/2Z3hz5HEyaDebUWY4rHCSn?si=cWsFg2IZQ3i-v3z0bxbkfA * Join our incredible community - Product Entrepreneurs Who Scale
Your brand must be easier to buy for more people in more situations. That’s the fundamental foundation of how brands work. It’s hard; it’s a process; but once you start taking those steps, you’re setting yourself up for success.
On a previous episode of the podcast, I shared the first four ways to ensure your brand is successful: reaching your target audience, making your product easy to buy, ensuring your product is noticeable, and building memory structures. Click here {link} to listen.
On today’s episode of The Product Entrepreneur Podcast, I share the final three things you need to focus on:
- Creating and using distinctive brand elements
- Consistency consistency consistency
- Staying competitive in your market
You don’t want to miss these valuable tips:
- How to build brand loyalty and brand recognition with your customers
- Why innovation can actually be detrimental to your business
- How to make sure you aren’t wasting your advertising dollars
- How to know if your marketing strategy is working
Find out more! * Subscribe and rate our podcast on iTunes at: https://podcasts.apple.com/us/podcast/the-product-entrepreneur-podcast/id1534055172 * Android users can subscribe and rate our podcast at: https://open.spotify.com/show/2Z3hz5HEyaDebUWY4rHCSn?si=cWsFg2IZQ3i-v3z0bxbkfA * Join our incredible community - Product Entrepreneurs Who Scale
If you want your brand to be successful, there are certain simple—but very specific—things you need to do to make sure you’re giving your product the absolute best chance you can in the market.
The most well-known brands in the world—brands like Apple, Coca-Cola, Nike—have perfected these strategies, and their products are consistently best-sellers.
The first four things you need to focus on if you want your brand to be successful are:
- Reaching your target audience
- Making your product easy to buy
- Ensuring your product is noticeable
- Building memory structures
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On today’s episode of The Product Entrepreneur Podcast (part 1 of 2), I’ll be explaining each of these things in greater detail and giving you the tips you need to implement them in your business. You’ll learn:
- Why you should be striving to reach that seemingly out-of-reach customer.
- How to be physically present and mentally top-of-mind when your customer is shopping.
- Why touch points are important and how our brain keeps track of them.
- How to create and define a memory structure in your customer’s brain.
Find out more! * Subscribe and rate our podcast on iTunes at: https://podcasts.apple.com/us/podcast/the-product-entrepreneur-podcast/id1534055172 * Android users can subscribe and rate our podcast at: https://open.spotify.com/show/2Z3hz5HEyaDebUWY4rHCSn?si=cWsFg2IZQ3i-v3z0bxbkfA * Join our incredible community - Product Entrepreneurs Who Scale
Hi Haili, Hello, friends! I am so excited to introduce you to The Product Entrepreneur Podcast!
Are you an entrepreneur looking to build a super successful product-based brand? Then this podcast is for you.
I know that launching, growing, and scaling your business is daunting, but I am here to support you throughout every step of your journey.
I’m proud of the work I’ve done growing some of the most beloved American brands out there, and my mission is to share big brand secrets with you so you can play in the arena with the big boys and girls.
The podcast will be a mix of solo episodes; curated guest interviews in the food, fashion, and beauty industries - and live consult calls with my Product Profit Lab members. If this is what you’re looking for, then you are in the right place, my friend.
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In this initial mini-episode of The Product Entrepreneur Podcast, I’ll share:
- A bit about my personal story and how I got to where I am today.
- What I mean when I say that I’m truly “extra” and my favorite luxury splurge.
- How my products, passions, and purpose fit together in my business and my life.
In upcoming episodes, you’ll learn:
- How to find your brand’s secret sauce and build a brand obsession.
- How to get your product in big box stores and on retail shelves.
- How to redesign your packaging for maximum impact.
- And so much more.
Find out more! * Subscribe and rate our podcast on iTunes at: https://podcasts.apple.com/us/podcast/the-product-entrepreneur-podcast/id1534055172 * Android users can subscribe and rate our podcast at: https://open.spotify.com/show/2Z3hz5HEyaDebUWY4rHCSn?si=cWsFg2IZQ3i-v3z0bxbkfA * Join our incredible community - Product Entrepreneurs Who Scale