Mike Montague interviews Mike Cunningham, national sales manager at Gill Athletics, Sandler client, and podcaster, on How to Succeed at Podcasting for Business. Find Gill Athletics at: https://www.gillporter.com/gill_store/ Find Mike's podcast at: https://anchor.fm/gillathletics * The best attitude, behavior, and technique on how to succeed at podcasting for business * How podcasting can help your relationships with your clients * The right reasons to get into podcasting * Don’t get caught up in the numbers * Be consistent, but define what consistent is for your podcast * Post sell when you finish the podcast * Ask for referrals * Help them get referrals from you as well * In interviews: 30% is your talking and 70% is them talking

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