51. You will often see people producing content with the intent of simply getting information out there. Content that doesn’t have a purpose - or, more importantly, doesn’t teach the viewer something - is ineffective. To effectively sell your services through content marketing, you need the RIGHT content. You need to know what to emphasize and how to create content that delivers the right message. The best content will elevate you from the category of another person selling a service and into the expert position.

Visit https://Jasonlinett.com/51/ now to view the complete show notes, watch the video podcast, and access a complete transcription.

Today, I explore why the RIGHT content is essential and how changing your communication methods will improve client quality. I explore the different types of content you can produce and how you can choose the social media platforms most suited to your business. I provide tips on what to consider when creating content and share a roadmap to help you sell your expertise through content. I also share a quick-win strategy to help you close potential leads and the importance of being an educator for your customers.

“If you want to change the quality of the clients you attract, you’ve got to change your communication in terms of how they get to you.” - Jason Linett

This week on Hypnotic Language Hacks Podcast:

  • Why you need to focus on the RIGHT content
  • How to change the method of your communication to improve client quality
  • Different types of content
  • Choosing the best social media platforms for your business
  • Tips on what to think about when creating content
  • A roadmap for using content to sell premium
  • A quick win strategy to help you close leads
  • Why you need to step into the role of educator and expert for your clients

The Two Content Pathways:

  1. They discover on their own (organic or paid)
  2. You curate it for them

Key Phrases to Build Follow-Up Opportunities:

  • My most successful clients are the ones who have been educated to make the best decision for themselves.
  • What’s a good email address that I can send you a video that will answer most of your questions, plus the ones that even you haven’t yet thought to ask.

Connect with Jason:

  • Jason Linett’s Website
  • Subscribe on YouTube
  • Jason Linett on Instagram
  • Jason Linett on Twitter
  • Jason Linett on Facebook
  • Jason Linett on LinkedIn

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