45. Damon Burton is an SEO agency owner and author. He started SEO National in 2007, where he has worked with NBA teams, businesses featured on Shark Tank, and INC5000 companies. Damon has written features for various publications, including Forbes Magazine, Buzzfeed, and USA Weekly. He is a trusted educator in helping businesses increase online visibility and revenue and has helped many high-profile clients scale their profits. His book, Outrank, educates business owners and entrepreneurs on search engine marketing and outranking the competition.

Visit https://Jasonlinett.com/45/ now to view the complete show notes, watch the video podcast, and access a complete transcription.

Damon joins me to share the inspiration behind starting his SEO agency and how he can identify what businesses need to create SEO success. He reveals how he turned his side hustle into a successful business and what he focused on to scale the company. He shares what prompted him to leave his job and set out on his own. We discuss some of the common mistakes he sees people make when approaching SEO. Damon also shares strategies you can use to focus on improving your online visibility and why he decided to change his personal social media strategy.

“You may run paid ads, and that gets you in front of the buyer, but SEO converts them.” - Damon Burton

This week on Hypnotic Language Hacks Podcast:

• Damon’s introduction into the online marketing industry
• How Damon identified what people needed to create SEO success
• Damon’s transition from passion projects to establishing an SEO agency
• How Damon scaled his agency and what he focused on to make it work
• The catalyst that made Damon leave his job and develop his own business
• Common mistakes people make when approaching SEO
• How to interpret the value in SEO
• Recommendations on where to focus to help you get found online
• Why Damon changed his strategy around how he uses social media
• Why turning down clients that don’t fit your values can lead to better prospects
• Dealing with negative pushback, or haters, on social media

Connect with Damon Burton:

• SEO National
• SEO National on LinkedIn
• SEO National on Twitter
• Damon Burton’s Website
• Book: Outrank
• Damon Burton on LinkedIn
• Damon Burton on Instagram
• Damon Burton on Facebook
• Damon Burton on Twitter

Connect with Jason:

• Jason Linett’s Website
• Subscribe on YouTube
• Jason Linett on Instagram
• Jason Linett on Twitter
• Jason Linett on Facebook
• Jason Linett on LinkedIn

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