When it comes to building a successful business, a common theme you will hear from business coaches and consultants is branding. The concept can feel daunting; iconic brands have invested a considerable amount to make themselves recognizable. However, becoming your own brand does not mean you need to mimic what others have done. You are not the same as those other brands. There is a simple process you can use right now to start to define your own brand. By discovering what your audience wants, you can hypnotically anchor yourself to the person to whom you are speaking. You have a unique offering, and tapping into that can help you become your own brand.
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Today, I share a simple process to help you create your own brand and reveal why it's essential to remain flexible in the early days of building your business and choosing your brand. I share some examples of the companies that have started in one direction and have diversified and pivoted to boost their brand reach. I reveal the quote that changed my business's shape and a mistake that many business owners make regarding where the company started. I reveal my 5-step process to become your own brand and how you can use anchoring to link yourself to your audience. I also share how purple became associated with my brand and practical steps you can take to track your audience response while building your brand.
“When you notice what people are responding to in terms of your world, grab a hold of it.”- Jason Linett
This week on Hypnotic Language Hacks Podcast:
- Why flexibility when starting or scaling your business is essential
- Examples of business pivots companies used to create a brand
- A quote that changed the shape of my business
- A mistake that others make about where their business came from
- How I approached a colleague that discredited themselves to inspire action
- How I started my hypnosis journey and developed my business and brand
- The 5-step process for branding
- Why I used to put branding down in my marketing teaching sessions
- How to use anchoring to link yourself to the world around you
- How purple became my brand color
- How to track what people respond to and use it to build a brand
5 Steps Process for Branding
- Tap into what you're good at
- Listen to your feedback
- Track your results
- Expand your skills into new & specific markets
- Repeat
Resources Mentioned:
- Join the Facebook Community: http://HypnoHacks.com/
- Book: Strive: Life is Short, Pursue What Matters - Tim Hiller
- Wistia
- HLH 4: Powerful Communities with Pat Flynn
Connect with Jason:
- Jason Linett’s Website
- Subscribe on YouTube
- Jason Linett on Instagram
- Jason Linett on Twitter
- Jason Linett on Facebook
- Jason Linett on LinkedIn
Continue the conversation in our FREE Business Influence & Persuasion Facebook Community.
Inspire People to Take Action…
Even BEFORE You Make an Offer.
If you want to easily grab people’s attention, naturally build authority, and organically have your prospects wanting more from you even before you make an offer, then I’ve created a step by step strategy to help you to do just that! I call it:
BUSINESS INFLUENCE SYSTEMS
This is your opportunity now to visit JasonLinett.com to get a free behind-the-scenes tour of the exact hypnotic persuasion strategies you can ethically use to better start-up or scale-up your business. If you want a proven framework to boost your confidence, attract premium clients, and inspire more people to do take action with you, get Business Influence Systems now at JasonLinett.com.
Unlock the Secrets of Hypnotic Influence for your Business
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