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On today’s very special encore episode, I concentrate on the importance of developing authentic relationships with your prospective clients. I discuss the pitfalls of email marketing and how this useful platform gets a bad reputation when people use it badly. I explain the need to educate your prospects well in advance of going in for a sale and how you can deftly navigate the choppy waters of a new lead. I also share how I create content for social media to teach and provide value to my audience, which in return, I know I can send specific targeted offers to the viewers due to their interest in my output.
“We are building a relationship with our audience.” - Jason Linett
“The mistake people are making in business is that they’re trying to go for the sale much too quickly” - Jason Linett
“There’s one thing you should always be selling in your business. You should always be selling the next step.” - Jason Linett
“As yourself (instead) ‘what impact is this going to create in someone’s life’ and let your pricing be based upon that.” - Jason Linett
“Recognize that so many people in your potential audience are not yet qualified to buy with you.” - Jason Linett
“Once you’ve earned the right to make the offer, deliver the offer with confidence, with pride, with authority and integrity.” - Jason Linett
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